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Tavi Gevinson |
Tavi is wearing an indigo denim jacket with contrast stitching by DIANE VON FURSTENBERG.
Tavi
Gevinson
From bedroom blogger to new-media mogul: Tavi’s passion project becomes big business
Text by Sophie Elmhirst
Portraits by Clara Balzary
Styling by Emma Wyman
Issue nº 17, Spring & Summer 2018
Portraits by Clara Balzary
Styling by Emma Wyman
Issue nº 17, Spring & Summer 2018
Tavi Gevinson is the original social media starlet. Arriving in 2008, aged just 11, she was greeted with bemusement by her Gen X and baby-boomer media peers as they grappled with the new digital frontier. Tavi powered ahead regardless, amassing an adoring, mostly female young audience through sheer ingenuity and intellect mixed with good old-fashioned fun.