Gucci Presents the Fall Winter 2024 Campaign and New B Bag 

AUGUST 9, 2024

Gucci’s Fall-Winter 2024 women’s campaign marks a new chapter under the creative helm of Sabato De Sarno. Moving away from the abstract, De Sarno shifts the focus to an intimate dialogue between clothing and the individuals who wear them. The campaign’s setting is a softly lit space, where the personalities of Loli, Alaato, and Jiahui come to life, each adding her own flavor to the collection. It’s not just about fashion; it’s about the interplay of gestures, looks, and expressions—subtle yet powerful.