M is for Media Kit

Welcome friends! You're HERE to work for ME, yes? Erm... I mean that IS my theme this month... bringing up a topic then asking YOU to tell me something about it...

Really hoping this media kit includes marmosets

So for our M Day, what I have come to is Media kits... I've had friends who have released books and I offer to be part of a blog tour and they say, “Hey, I can send you my media kit” but it is so MUCH that I find this very overwhelming and I haven't managed to analyze what should go in one.


SO....

* What goes in a media kit?
* Who do you send it to?
* Do you sometimes just send part of it?
* Any dos and don'ts?
* Clever out of the ordinary add-ons?


Your wisdom is appreciated!!!

Now go visit some other A to Z Bloggers!