Showing posts with label emblems. Show all posts
Showing posts with label emblems. Show all posts

Sunday, November 30, 2008

Radiator emblem collection in the Smithsonian

Radiator emblems were colorful metal plates with a manufacturer's name or logo that attached to the radiators of early automobiles. Varying in shape and size, but never more than a few inches across, the emblems were small branding devices.



With about 55 emblems on display, around 1/4 of the cars made in th USA from 1890 to 1930, and a brief description of the car, the company, and the design of the emblem.
In the descriptions of some, I read about a couple standard features of different cars, like a Kodak camera, a compass, and tire chains.
Some of the brief descriptions are pure brain candy, educational, information I find fascinating: Louis Chevrolet was a well known racecar driver who aspired to owning his own automobile company. William Durant, a partner at the Durant-Dort Carriage Company ( the nation's largest carriage company), was looking to branch into automobile manufacturing and approached Chevrolet to help design a car for the general public. Along with French engineer, Etienne Planche, and former Buick plant manger, Bill Little, Chevrolet and Durant began their company.