F.O.A.M.er extraordinaire Russell Burbage had this series of experiences and came to a few conclusions about Aquaman and merchandising. Take it away, Russell!
I went by a Hallmark store today to buy a card for a buddy's wedding. While I was there I noticed that their Itty Bitty stuffed toys were well represented by DC: Superman, Batman, Wonder Woman, and...the Flash. Hmph. Their Christmas ornaments were likewise Wonder Woman and Batman (again?). If they ever make a Keepsake ornament of Aquaman I would be all over that like white on rice. Oh, well.
Then they had some illustrated story-books that featured...Batman. Although I have found a Super Friends book there before and actually bought it for my friend's son, it's no longer available. Hmmph. Birthday cards feature Batman, Superman, the Flash, and Green Lantern for the boys, and Wonder Woman was there for the ladies. Hmmph.
As I was walking out, my eagle-eyes spotted the great orange & green uniform...! I grabbed up the attached sticker pad, and then thumbed through it. Although Aquaman is clearly on the cover...he is not one of the stickers. Instead, his place is taken by--Shazam!?! Green Arrow!?! (okay, he's on TV, so I'll give him a pass). Firestorm!?! Martian Manhunter!!??!!
The second page features some bad guys, including...Black Manta!?! What the what...?!? Aquaman isn't featured, but his arch enemy is!?! Did Disney make this?!? Aquaman is featured on the Connect-the-dots page, in the exact same pose as on the cover. Lord have mercy.