SNEAK PEEK | I Dig Denim SS15

I love bringing you these little sneak peeks of the new collections for SS15, and here is a great little video showing our favourite denim label, Swedish I Dig Denim. Timeless, hard wearing fashion that will last on your life loving minis. For this season we can see the return of a few modern classics, among them the soho shorts and the great bomber jacket (see photos above) in a new colour version -light grey and in lighter Spring materials.   

Agency/production co: http://www.rockson.se
Photographer: Max Móden

:: I DIG DENIM ::

PLAY | Toca Paper Creatures

We have been long time fans of Swedish company Toca Boca who makes great apps for kids on multiple platforms. Lately they have added some creative toys to their shop and I'd like to show you their new collaboration with Argentinian artist CHU. I absolutely love toys that promotes imagination and creativity and this little set does both!

Toca Paper Creatures - a puzzle of colorful pieces that can be combined in thousands of different ways to make a completely unique little creature - is the result of the collaboration together with Argentinian street artist, CHU. Currently living in Buenos Aires, CHU is known for his work in art, illustration, graphic design and animation, among others. As the co-founder of the DOMA Collective, a multidisciplinary art and design collective, CHU played a key role in bringing street art to Buenos Aires 

To get an idea of how the collaboration worked check out this great little artist visit with CHU and his inspiring work in the city landscape.



:: TOCA BOCA / PAPER CREATURES ::

Press Play | Soft Gallery "Nostalgia"

Gorgeous short film by Danish label Soft Gallery featuring garments from their Nostalgia collection available in stores and their own online shop now. 

“Memory is the diary we all carry about with us.”
Do you remember having all the time in the world? How daydreams could blend with reality and when the world was all new discoveries? The Soft Gallery SS14 collection ‘Nostalgia’ is spun around childhood memories beautifully made into prints and embroideries by a strong line-up of visual artists shaping new unique and poetic items for children, women and home.

New In | Underwear by nosweet

How gorgeous is this underwear set for a boy and a girl from nosweet? When summer hits Australia for sure this is pretty much what you live in when you are inside, so when I found out that nosweet made some nice ones I simply had to get some. The sets comes in three different styles, white n black bugs, clouds, and orange n white bugs.

Wanda from nosweet says - "Very important to us was underwear - simple, super comfortable and healthy for the kids delicate skin. Our clothes are what we called - 24 hour clothes - kids can choose if they want to wear it as daywear, underwear or nightwear. They can mix&match all the clothes together".

nosweet clothes are made from GOTS certified organic cotton and the prints are also made from GOTS certified dyes which makes the clothes 100% pure organic cotton. Definitely something you want the kids to hang out in all day long. Here is a little video of the clothes in action >>


for more info on how to get nosweet close to you, visit their website:

:: NOSWEET ::

VIDEO | Making of...nosweet

A great little video from nosweet, showing the making of their Don't bug me vol.2 photoshoot. I love how they include everything that ensues in a photo shoot, smiles, tears and everything in between! I recently did a close up look on this label, so if you missed that, check it out if you want to know more about this wonderful label.