These miniatures are definitely not so new sculpts, but they are of very high quality (IMO) and strongly departing from established aesthetics of power-armored futuristic soldier in so-called heroic scale. The latter gives a value for me, but also produce a problem, how to integrate them in my collection of space marines, heavily biased toward GW production. The weighting factor for purchase decision is their price of 60 USD per 6 dudes...
