How should businesses handle negative reviews?
Today's post is a departure for Kev's Snack Reviews...I was recently asked my thoughts on what companies should do when faced with negative online reviews of their products. Reviews can really affect a brands reputation, as word spreads faster than ever nowadays thanks to Instagram, Twitter and Facebook - a bad review has a big impact especially if a company is new to the market. In my opinion, honesty is always the best policy and if a product has issues then the business and the consumer needs to understand why. We all have biased opinions to some degree and some only "see what they want to see", whether it be consumer or producer. So it's good to be aware of this if you're a company faced with bad reviews. You might be blinkered about how good you perceive your product, just as a reviewer might be about how bad it is. How should companies deal with us bloggers' opinions, varied as they are? Well for a start it's always nice to be given an opp...