To Be Shore, To Be Sure

Hoax British Beach Doesn’t Exist

A Cornish joker, Jonty Haywood, has set up a website to lure tourists to a beach that doesn't exist. A website for the fake Porthemmet beach boasts it is the best in the county and the only one in Britain "to allow topless sunbathing". It quotes Bill Oddie as supposedly saying: "Porthemmet and its surroundings are one of last remaining natural treasures of the British Isles." But its name gives the game away to locals as "emmet" is a derogatory word for tourist in Cornwall. The site tells unwitting visitors an emmet is someone who loves Cornwall and says if they tell residents they are emmets they will fit in fine.

FOOTNOTE: Must have been a pigment of his imagination.