Now if discourses on ethics were sufficient in themselves to make men virtuous, ‘large fees and many’ （as Theognis1 says） ‘would they win,’ quite rightly, and to provide such discourses would be all that is wanted. But as it is, we see that although theories have power to stimulate and encourage generous youths, and, given an inborn nobility of character and a genuine love of what is noble, can make them susceptible to the influence of virtue, yet they are powerless to stimulate the mass of mankind to moral nobility. [4] For it is the nature of the many to be amenable to fear but not to a sense of honor, and to abstain from evil not because of its baseness but because of the penalties it entails; since, living as they do by passion, they pursue the pleasures akin to their nature, and the things that will procure those pleasures, and avoid the opposite pains, but have not even a notion of what is noble and truly pleasant, having never tasted true pleasure. [5] What theory then can reform the natures of men like these? To dislodge by argument habits long firmly rooted in their characters is difficult if not impossible. We may doubtless think ourselves fortunate if we attain some measure of virtue when all the things believed to make men