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Showing posts with label topic. Show all posts
Showing posts with label topic. Show all posts

Tuesday, February 26, 2013

TOPIC: World-Building with Pamela Palmer

As a reader have you ever wondered how paranormal authors go about building the worlds their characters inhabit? Or are you a paranormal romance author looking for hints on how to world-build?

Come join some of the paranormal romance world's best known authors and learn from them how they do it!

Today, I have Pamela Palmer as my guest!

Where do you start with your world-building - the world or the characters - and how do you develop your ideas?
Each of my series/worlds has started a little differently. My Esri series came about from a Bk#1 was reading titled Scottish Fairy Beliefs. It said that as recently as a couple hundred years ago there were learned men and women who still fully believed man-sized fairies/elves were to blame for much of the evils that befell people.

I got to thinking…what if they were right? What if there were such creatures in this world at one time, but there aren’t any more? And what if they found a way back? In Bk#1, The Dark Gate, an evil elf, an Esri, finds his way into modern day Washington, D.C. and soon all of human civilization is in danger.

My Feral Warriors series was sparked from a single scene idea. A woman finds a large, handsome stranger in her kitchen—a male who claims she’s not only immortal, but the savior of his race. From there, my imagination began spinning. Who was he? What was he? Eventually, I realized he was a shape-shifter, one of the last nine left in the world. This became one of the first scenes in Feral Warriors Bk#1, Desire Untamed.

Feral Warriors Series
My Vamp City series was sparked by a concept—a vampire otherworld connected to our own. The vampires can travel back and forth at will, but not their human captives or enemies. From there I had to figure out everything else, including where this vampire otherworld was located. When I realized it shared space with Washington, D.C. and would be Washington, V.C., Vamp City, I knew I’d hit on the story I wanted to tell.

Keeping track of details in series seems like a good idea given the complexity and/or length of some series. I like to use a series bible but what notes or methods do you use to ensure continuity and clarity of the nitty gritty?
I’m a very logical person who has no trouble whatsoever organizing my time, my day, my life. But when it comes to organizing stuff, including facts, files, etc., I’m hopeless. I can think of seven different places to file something…anything…and when I go to retrieve it, I’ll come up with seven more. When I put things away, whether in my house or on my computer, I often fear I’ll never see them again.

When I started Vamp City Bk#2, I forced myself to take the time to create a bible. And it’s wonderful! But I’ve never done that for the Feral Warrior series and I regret that every time I start a new book.

At first, I re-read the previous books before I started working on each new one, but I’m a slow reader and as the series has grown (I’m now working on book 8), that task has become increasingly unwieldy.

One thing I have done is taken the time to highlight key facts in each of the books, especially those throwaway facts that come back to bite me later because they weren’t important at the time and I forgot I ever mentioned them. But, for the most part, it’s all in my head. I WILL put together a Feral bible one of these days. Eventually.

Which of your series have been the most challenging to world-build? Have you struck any interesting problems while researching/developing your series?
I’d have to say the Vamp City series has been the most challenging, or perhaps just the most interesting since it’s set in a place that actually existed and does no longer…1870 Washington, D.C. Vamp City is a doppleganger of the Nation’s Capital created in 1870 by a powerful sorcerer, then handed over to the vampires. A land where the sun never shines.

Imagining this place was incredibly interesting. Not only did I have to thoroughly research the D.C. it was created from (a city with dirt streets, a half-built Washington Monument, and acre upon acre of rolling countryside), but I had to imagine what it would have become after 140 years of vampire occupation and neglect. And no sun.

I decided that no sun meant no plants, no trees, etc. In fact, I decided that the doppleganger world would have no living things at all except those intentionally brought in by the vampires—horse and humans.

Then, as I was finishing up Bk#1, A Blood Seduction, I saw the cover art and there were all these wonderful, spooky trees. (Cover artists rarely get a chance to read the books before they create the covers. Usually, we’re still writing them!) And since I still had the ability to change things, I did. I added trees to Vamp City. Lots and lots of dead trees.

Vamp City Series
Most of your series have woven paranormal aspects into a contemporary setting. Is there a sub-genre (ie. post-apocalyptic, sci-fi, fantasy) you haven't tried but would like to develop into a new series?
At this point, no. I like the urban fantasy take on the paranormal—basing my stories in our world. As a reader, I prefer this. I find it far easier to enter a story when the world is familiar. And, ultimately, I write what I want to read.

Pamela, thanks so much for sharing your insights into world-building. It's been wonderful having you here today!

For any reader who's already her fan, Pamela's next releases are available February & June 2013:


Reading order of Pamela's book list:

The Feral Warriors
Desire Untamed
Avon, June 30, 2009

Obsession Untamed
Avon, July 28, 2009

Passion Untamed
Avon, August 25, 2009

Rapture Untamed
Avon, June 29, 2010

Hunger Untamed
Avon, February 22, 2011

Ecstasy Untamed
Avon, October 25, 2011

A Love Untamed
Avon, December 26, 2012


The Vamp City Series
A Blood Seduction
Avon, May 29, 2012


The Esri Series
The Esri Series
The Dark Gate
Silhouette Nocturne, April 2007

Dark Deceiver
Silhouette Nocturne, July 2008

A Warrior's Desire
Harlequin Nocturne , January 24, 2012

Warrior Rising
Harlequin Nocturne , March 20, 2012


Novellas
Hearts Untamed
Avon, September 18, 2012

You can follow Pamela on Twitter, or sign up for her newsletter here.

Tuesday, February 19, 2013

TOPIC: Marketing & Promotion - Bookmarks

APOLOGIES - Joss Ware was scheduled for today but due to deadline commitments she's been unable to visit. We'll catch up with her on a later date.

Having talked to many book sellers over time, one of the promotional items they request from authors and publishers is bookmarks. Readers enjoy receiving and collecting them.

I know I keep those put out by my favourite authors, particularly if they have a picture of the book cover or characters and dates for book releases.

And, if gauging by the number of requests that come over my writing loops, authors are interested in finding places that make bookmarks. So, I'm happy to share what I've done along these lines. 

Most of my promotional items come from Vistaprint. I LOVE Vistaprint! And while they don't have a bookmark product I've converted one of their other products to serve this purpose.

I used their oversized postcards (not the standard sized postcards). With a bit of time and tweaking I can fit three per card.

Prior to designing what I wanted though,  I gathered together some bookmarks from stuff I'd collected over conferences or had sent to me with book orders etc. I picked what I liked from them and designed the features to suit me. A couple of must-put-on's - website, ISBN # & publishing house - that way regardless a reader can find me or my book on the net. I also wanted my back cover blurb.

One of things I discovered the hard way - just be careful if you put something on the back that it's the same direction at the front otherwise it'll be upside down. It does take some fiddling putting in the info, aligning it and making it all fit properly as you're working side-on but it's worth the time you spend on it.

When they arrive you'll have to guillotine them yourself - they cut to 4.5cm x 21.5cm width & length, so make sure the back and front pictures/text all fit in the width. It's fiddly to do but possible.

I chose a solid colour template - back for my design. For the pictures headshot pictures I used on the back I cropped the book covers.
Front Side

Front side - font I used was Humanist 521, size 9 (for the publisher, release dates, ISBN data down the bottom) & 10 (for quotes & book log lines).

Reverse side

Reverse side - font I used was Humanist 521, size 8 (for one of the blurbs) & 9 (for website & other blurbs) & 10 (for the title & book number).

As you can see I used bold and italicised text only on the front and some of the back. Plain text for blurbs. Makes it stand out more than plain text.

Signing up to open an account at Vistaprint is free. And as I said before, it will take some fiddling to set up the bookmark postcard - especially as you have to design it looking at it sideways - but it's worth it in the end as you'll then have it on file in your Portfolio.

Just be aware that uploading the photo's of your covers could cost unless you strike a Vistaprint "free upload" offer. Unless you're in a rush to order bookmarks, wait until those freebie promo's are sent out then order them then.

Previous posts on Vistaprint products I've used:

Tuesday, November 20, 2012

TOPIC: Marketing & Promotion - What works?

Unfortunately, the general consensus is a lot of marketing/promo done by an author is unmeasurable.

But, as authors, I think we can make educated guesses on what works, and what doesn't, if we do some research and gather data using the process of trial and error.

Before being published I followed, watched and researched 4-5 of my favorite authors and looked at their websites, blogs, Facebok pages, Twitter posts and so on, and took note of what they were doing, how they did it and what appealed to me in what they did.

I also read a lot of results of reader surveys run by a variety of organisations (like RWAmerica, ARRA and other independent studies).

I came up with a list of things that have helped me shape my promotion & marketing plans (of course, I tweak them as I go as I learn more after each book and time passes).

Here is a small list of points I thought worked well for me (and keep in mind this will vary from author to author):
  • writing the next book is the best form of marketing and promotion ever!
  • other than the above, word of mouth is one of the most powerful selling tool
  • giveaway books ie. a selected number during your blog tours, giveaways at conferences, newsletter prizes to subscribers, Goodreads etc.
The last point feeds word of mouth - how do I know this? I've had readers email me to say they won a giveaway, lent the book to a friend and their friend has liked it enough to want to buy their own copy.

When readers email me I offer to send out signed bookplates for their friend if they'd like one. I used this as a chance to send out a doodad/bookmark/postcard as well (see "doodad" comment below). This may seem small bikkies but I believe every sale counts.

Something else I've noticed that may help:
  • mentioning when your books are significantly discounted or on special at certain places like Amazon, The Book Depository, B&N. I did this on my social media network - FB, Twitter, my newsletter and so on.
Now, while I can't give you 100% proof of sales through doing this, I can only share my observations with you and you can make up your own mind about whether this worked.

I made a point of looking at click-throughs from my newsletter - where subscribers went looking - and tracking things like sales rankings on The Book Depository, Amazon/Author Central, Barnes & Noble etc. I did this on a daily basis for a period of time AFTER I announced these discounts.

What I noticed was this...sales rankings rose. So, I guess one could assume that there may have been some sort of link to advertising discounts and these results.

(As an aside, one thing to be wary of is doing this too often. Bombarding readers with these announcements can be regarded as spammy. It's a very quick way of annoying them and they'll unlike/unfriend/unsubscribe/unfollow you.)
  • Doodads - as a reader I like receiving "stuff", particularly if it's from a favorite author, whether it's postcards, bookmarks, pens, giveaways etc. These "doodads" puts your work/name in front of the reader and anyone else who sees it, every time they use the refrigerator, write or carry something.
One point to consider is that whatever you giveaway should serve a dual purpose. It should advertise your product (the book) and it should be practical. Gauging by emails and comments from readers, things like refrigerator magnets, pens, cups, notepads, tote bags seemed to have worked well for me.

Personally, I quite like calico tote bags you can take them shopping or to work with you (with a book cover & website on the sides). I use them mostly as grocery shopping bags and the number of times I've had people comment and ask about them is amazing. They're (subtle) walking advertisments, small billboards on legs.
  • As a reader I also like free stories for subscribers of newsletters, and snippets of new releases during blog tours (the varied the better as I will follow an author around on their tour getting information about that book), "special extra's" about the book (a bit like the extra's on a DVD, character outlines, bloopers, deleted scenes and so on).
So, as an author, this is what I've tried to incorporate on my website, in my blog tours, on my blog and in my newsletters.

Of course, some of the promotional items require a budget (like the "doodads" & postage) but if you set yourself a strict limit it's doable.

This is my 2c worth on promotion and marketing outside of writing a damn good book! :-)

Does anyone else have an hints or advice they'd like to share on this topic?

Tuesday, November 13, 2012

TOPIC: Marketing and Promotion - Websites

Marketing and promotion can be a controversial topic, especially when writers get together and discuss the topic.

Opinions vary widely, some say it makes no difference, some say that's what your publishing company should be doing for you, some say every little bit helps.

Regardless of where you stand on this topic, in today's market I think it's safe to assume authors have a responsibility for doing something in this arena. Yet another skill we need to attempt and gain some proficiency in.

What sort of promotion or marketing should I do? Well, that varies from author to author.

But the one basic essential marketing and promotion tool any author should have is a website, and this applies to unpublished authors as well.

Unpublished authors should be thinking about creating and establishing a web presence well before signing with a publishing house, purely because once you jump on that merry-go-round you're going to have enough of a learning curve to undertake without the added pressure of getting a website up an running.

If you leave it too late, there's nothing more frustrating for a reader than learning about a new and upcoming author, searching out more information about them and discovering they don't have a website up and running.

Please don't put up a website without content or one that has a collection of messages saying "under development". It's great way to turn readers off and make sure they never come back (same goes for a website that isn't updated regularly - but more on that in a minute).

Another good reason for unpublished authors to have a website - agents and editors could go looking for you once you begin submitting work or querying them. If you're placing in contests, same applies. Judges (aka potential readers) might also go looking for you.

Back to your website. Think of it as your base of operations - and because I'm a huge sci-fi fan - equate it to a space station.

No matter what galaxy you hail from, your space station will be the first port of call for all travellers. They'll search for it and is the one place they'll be able to refuel and find supplies - aka find out about you and/or your books.

Having a website is an essential, even if it's the only marketing/promotional tool you use as an author.

What should I have on my website? The bare necessities include a home page, biography page, books page (if you're pubbed) and contacts page.

Label your page tabs clearly, don't use some obscure term. You want readers able to find content on your website, not pulling their hair out in frustration when they can't. You want them coming back time and again, not avoiding it.

Keep your website simple, easy to navigate. Make sure it reflects your brand (and if you want to know what that is, then check out Nikki Logan's post on this here).

If this is your first foray into planning and designing a website, go look at your favourite author's websites. This is the easiest and best way to work out what appeals to you.

What grabs your attention from their sites? Look at the content they've placed on their pages. Is this something you'd like to have on yours? This is how I developed mine.

You'll find over time you'll redesign or overhaul it. A website shouldn't be a static thing. It should always be evolving, and this brings me to one of the most important things about creating and maintaining a website.

Keep it up to date!

Let me repeat that.

Keep. It. Up. To. Date.

Once a month maintenance - up date your home page, make sure you have your latest releases, cover blurbs, and buy links posted, make sure you have a series book list in chronological order.

Do this and your readership will be happy. And you'll keep them coming back.

If you build it, they will come!


Any other tips or hints on websites, folks?

Saturday, October 6, 2012

TOPIC: Contest Feedback

With the new contest season gearing up I thought it rather appropriate to re-post an piece I wrote a while back called "The Tough World of Contest Feedback" (there were some great comments made by others if you want to take a look).

Here's the article:


ADD+DA

No, this is not some strange chemical formula or a new classification for attention deficit disorder. It's the acronym for the emotional fallout we all experience from contest feedback (and the same can be said of rejection letters if truth be known - ask me how I know!).

So, you've entered a writing contest with your work. You've put your baby out there and spent the last few months eagerly awaiting the results and feedback from the judges. You get it. You read it.

Some of it's positive. Some of it's mediocre. Some of it rips the rug out from under your feet - cuts you off at the knees and leaves you bleeding - makes you want to crawl under the bed and chew on your knuckles for the next hundred years.

The myriad of emotions sparked by this sort of feedback is what I want to address in this post. Firstly though, what does the acronym stand for?

A - anger.
(And at this point in time, I'm going to share your pain by baring some of the most gut wrenching comments I've received from judges over the last eight years, so you know you're not alone.) Here are some examples, some ranging from inappropriate to "constructive-but-I-felt-the-need-to-disagree-with-them" comments.

Example 1. (judging 3 chapters) "Heroine seems to be a plaster saint. Hero a lout with unreasonable expectations. They don't talk like people. Their names have a real '70's fantasy ring to them. 
Voice: stop using $10 words you don't know how to use well and talk naturally. Get deeper into your characters' heads and your POV problems will clear up. Five spaces begin a paragraph, not two. Don't worry about the premise. Fix the voice. Premises are cheap. Voice is golden. 
I feel this entry has been critiqued to death. You have the basic skills to tell a story and keep it interesting. That is ALL IT TAKES to get published, so screw your critique group!"

Example 2. (judging 3 chapters & synopsis) "The hook is pretty generic."

Example 3. (judging a synopsis) "To be honest, you can probably cut most of the first three paragraphs. I can see you're trying to hook the reader with the first para, but character introductions and action can do that as well as or better than a tag line. I'd recommend you get your world-building/setting out there, and then get straight to the characters."

OK, now that you've read them, can you imagine feeling angry? With maybe all three in varying degrees? Hmm-mm. I did.

So, there I am brewing with anger. The next stage of this cycle:
D&D - disbelief & denial, and these comes in varying forms as well.

  • After reading the first judge's comment I was spitting chips and hurling the score sheets across the room.
  • The second made me wonder how the judge got past judge training school - where was the follow up advice? What suggestions could they have offered to improve a "generic" hook?
  • The last one drew out a knee-jerk reaction. I was attached to that synopsis beginning, do you know how much time I spent slaving over them, how dare they suggest I cut out the opening paragraphs! etc.etc.etc.
Moving on to:
D - despair.
Admittedly the first two comment examples came at a stage in my contest career when I'd developed a pretty thick-skin, and after the initial shocking read I could relegate these judges comments to the "Disregard" file.
Very little of what they had to say was going to help me develop my skills as a writer other than to infuriate me on behalf of the beginning writer who did take their comments to heart and decided never to write again.

All that aside, there have been times I've read comments and begun to doubt my abilities as a writer. Am I good enough? Why do I bother to put myself through this? Will I ever reach a standard acceptable to be published? I thought I had this entry pretty well nailed, where did I go wrong? You ask yourself all these sorts of questions in this stage. You've got to push through, analyse your feedback objectively - see the gold amidst the debris - and come out more analytical & tougher on the other side.

And the last stage is:
A - acceptance.
The good thing about the last comment example is that the judge offered constructive advice. And once I'd cooled off and gone back to look I could see the value in what they'd suggested.

I reworked the synopsis, wrote a couple of alternate beginnings, used the advice and came up with something that incorporated some of what the judge said and something I could live with.

Some of those knee-jerk reactions you have to the judges comments are probably the ones that strike a resonating chord within you and subconsciously you know they're right. Also if more than one judge point out the same thing then you need to look seriously at that feedback with a view to editing your work.

Most judges volunteer to help you improve your skills and craft. They're not in it to belittle your ability or scoff at your plot or characters. If you take anything away from this post, and listen to some hard learned wisdom from a contest diva, remember this...you WILL go through every stage of the process I've outlined. Many, many, many, many times and at difference points in your career as a writer.

A last word on the issue - get used to it or (as one of my more shoot-straight-from-the-hip writing buddies says) get out of the game. Harsh advice. Yep. This business is tough.

But if you manage to stick it, develop that tough-skin and improve your craft, then the rewards will outweigh the hard times. Guaranteed. :-)

Tuesday, October 2, 2012

TOPIC: Why enter writing contests?

Again and because contest season is just around the corner, another re-post, this time one about why enter writing contests - previously entitled, "Do you have the contest bug?"


This is a timeless topic often discussed among writers - the value of entering contests.

RWA Valerie Parv Award
Some are for entering them and are vocal advocates of the benefits of doing so, others advise against entering as many seem to "encourage writers to write to the contest" or they see the writer receiving little value out of them.

I fall into the former category of advocates. The name "contest diva", "contest queen", or the more affectionately yet derogatory "contest sl**" was often mentioned in the same sentence as my name (*grin*). In the course of my unpublished career as a writer, I entered almost 100 contests over the nine years since tackling my first.

When considering whether or not you should enter a contest ask yourself this - why are you entering?

RWNZ Clendon Award
Is to get feedback on your work? Is the contest aimed at judging 3 chapters, a short story or a full manuscript? Is it to final? Is it because your want to get in front of a particular agent or editor? Is it to get a contest resume under your belt?

Let's consider each question.
  • Feedback - entering can be a cheap way to get feedback on your work, particularly if you find a full manuscript contest that gives comments (eg. RWA Emerald Award or the RWNZ Clendon Award).
WHRWA Emily Award
If you belong to a writing organisation, ask yourself this - can I get feedback any other way besides through contests?

Some writing organisations have mentoring schemes, critique groups or critique partner schemes running, so this might be another avenue for you to pursue in your quest to get feedback.
  • Contest criteria - entering a specific type of contest can help your craft. I avoided entering any sort of synopses contest, purely because I hated writing them. But because it was a weakness I'd identified in my craft skills, I forced myself to enter several of these to get feedback before I sent my work out on submission.
  • To final - this is a feather in any writer's cap. I used this as a benchmark to see whether I was improving in my craft but then, in the context of where I was as a writer (geography and isolation, not the level of skill) and the services I had access to this (era of time) proved to be the only option available to me to measure this. (So context is important.)
  • RWA Emerald Award
  • Getting your work in front of an editor/agent - if you have the budget, you can enter as many contests as you like, and some have done this. Most writers don't have unlimited funds, so choosing which particular contest - based on reputation or final judges or specific feedback - and this may determine your decision on whether you enter or not.
Toward the end of my unpublished contest career my goal for entering was driven by who the final judge was. I wanted to get my work in front of an editor or agent who acquired my genre.
    RWA Golden Heart
  • Contest resumes - racking up finalist kudos, placings or wins is certainly a way to impress potential editors and agents but it doesn't always help. Some take no notice of your achievements. I admit, one of my main goals for entering contests, in the latter part of my unpublished career, was to build a resume for each manuscript but it wasn't the only avenue I relied upon to get my work in front of editors/agents.
I think the secret of entering any contest is to identify why you're entering it, what you're hoping to get out of it as a result and to understand that it's one of many strategies, not the only one, to help you in your journey to publication.

So, with the RWAustralia and RWNZ contest season about to start fresh, I know there will be some of you keen to try the contest circuit (and good on you, go for it!). There are a wide range of ones for you to enter here and overseas.

Keeping that in mind, here are a few links you might like to explore to find the sort of contests you'd like to enter:

Romance Writers of Australia contest page
Romance Writers of New Zealand contest page
Romance Writers of America contest page
Stephanie Smith's contest page for author

RWNZ Clendon Readers' Choice Award
But, just remember, I've seen many friends who've taken the contest circuit route in the attempt to get published and I know of others who haven't entered any contests yet been picked up through submitting their work.

There are valid reasons to try both paths, one isn't better than the other.

It's whatever works for you.

Tuesday, June 5, 2012

TOPIC: Author Branding (courtesy of Nikki Logan)

In a previous post I looked at some of the things you might need to consider BEFORE you receive THE CALL.

Today, I'd like to deal with author branding - a topic dealt with really well by Nikki Logan in a workshop I attended at the 2011 Romance Writers of Australia conference.

The following notes are taken from this workshop and just touch on this subject but give a great overview and some useful definitions on what it is. At the end I've also included some web articles I've found that also explain it well.

Author Branding
From Nikki Logan's "The Romance Writer's Brand" 2011 RWA workshop notes:

Do you recognize this brand?
The Importance of Branding
What is branding? In a marketing context, the term ‘branding’ refers to how you position yourself in the marketplace and how you make others perceive you.

Like a symbol burned into the hide of a particular line of cattle (denoting a particular quality, a particular heritage, a particular breed of cow), your brand will allow readers to recognise your quality, your heritage, your breed of story from amongst the rambling flock of others...

...A brand is a promise. Harlequin has lines which offer different reader promises. Each of those lines is simply a glorified publishing brand with a specific positioning statement.

A promise - to seek out new life and new civilizations and going where no one has gone before...
Types of Branding
There are three primary types of brand:
1.    Name as Brand;
2.    Genre/sub-genre as brand;
3.    Specialty as brand

Name As Brand – Recognise these?  Nora Roberts. Stephenie Meyer. JK Rowling, Stephen King, Dan Brown.  These contemporary authors could sell a shopping list if they wrote it (or put their name on someone else’s list). Their name is literally their brand and readers will buy on the promise of their name alone.

Genre/Sub-genre as Brand –  what do the following write? JR Ward. JD Robb. Stephanie Laurens. Sara Douglass. Stephen King. Danielle Steele.  These people have all turned their genre (or sub-genre) into a brand. Their names have become synonymous with the genre.
 

Specialty as Brand – Here’s some authors that ‘specialise’ within their sub-genre.

•    Dan Brown – mystery/adventures with mystery/adventures with cerebral, religious overtones
•    Karin Tabke: hot cops
•    Phillipa Gregory: Tudor historical
•    Nikki Logan: nature-based romance 


An internationally recognizable brand
A well established brand tells a publisher/agent that:
  1. You have marketability (if you got their attention you’ll get reader attention)
  2. You’re serious about your business (so you have to get it right or you’ll look like you’re not serious about it)
  3. You believe in yourself as a writer (a half-arsed brand or a brand that shifts and changes won’t fool anyone)
A well established brand tells a buyer/reader that:
  1. You know what you’re doing
  2. Builds author ‘promise’
  3. What sort of story/genre you represent


Some articles from the net:

Author Branding 101
Marketing 101: Author Branding
What the Heck is Author Branding & How Do You Do It Anyway?

All food for thought.

Have you thought about author branding yet?

Tuesday, May 29, 2012

TOPIC: Being a Published Author - In the Beginning...

It's been one heck of a roller coaster ride over the last couple of years since getting THE CALL from my editor and signing with Berkley.

The journey has been a mixed bag of learning experiences - some fun, some unexpected, some downright painful but as I've said to many, I wouldn't trade what's happened for anything on earth. I've been keeping track of the good, the bad and the ugly experiences and over the next few posts will be sharing the things I've learned.

While every author's journey is different, there are probably some common issues we've all had to deal with, or wished we'd known about sooner. And it's my hope that by writing about them those still on the journey to being published or are newly published might find the information useful.

In this first post, I'd like to talk about goal setting and preparing for the day you get THE CALL.

During the early years after I discovered the Romance Writers of Australia, I coasted along enjoying the sense of community of being among other writers and being a writer. Nothing wrong with that but something I didn't do was set achievable goals. I just assumed things would "magically happen" or "fall into place" and "one day" I'd be a published author.

Didn't happen.

It wasn't until I began identifying goals and steps I needed to complete to achieve the goal that I progressed. I've blogged about this before so I won't go into detail other than to say as a writer you need to set yourself some short (a year) and long term (5 years) goals. Work out the things you need to do to make them happen.

A short term goal might be to enter a writing contest to get feedback. The steps involved would be to:
  • research a number of contests - USA? (perhaps using Stephanie Smith's Contest Page for Authors) or Australia? New Zealand? UK?
  • pick one
  • budget for the contest fee (you may have to forego those bars of chocolate - sacrifice is part of this process, sorry (-: )
  • polish the entry
  • download the entry form/scoring sheets
  • set dates to have these things done by (a vital step)
  • enter the contest
  • analyse feedback
A long term goal might be to attend the RWAmerica conference in 2015. Again identify the steps involved.
  • work out your budget
  • research the workshops on offer (when the schedule is released - what is the most beneficial for you at this stage in your journey? Will they be craft, career, industry based? A mix?)
  • plan ahead to find a roomie (if you want to share costs)
  • register
  • again, set dates to have these things done by to make sure you achieve these steps
  • attend
Besides continuing to write and hone your crafting skills, in preparation for the day you do get THE CALL, you should be thinking about your public face. By that I mean things like developing your website (a must and a basic need for any published author in this day and age), author branding (that I'll deal with in a separate post) and social networking.

Websites
"But I'm not published. Surely I don't need one until that happens?" I've heard this a few times over the years and to be blunt, this line of thought is a little short sighted.


You're going to need a website and developing one BEFORE you're published is a darn good idea. Why? Let me list the reasons...
  1. First and foremost, once you publish you'll be on the biggest learning curve since you learned to read as a child. You'll have the whole publishing/editing/marketing and promotion process to grapple with (along with your every day life commitments) and teaching yourself web design or arrange hiring someone to do it for you will take time. It's stressful enough being a newbie author without having to deal with this.
  2. If you design your website yourself expect to spend MASSIVE amounts of time learning how to do it and "getting it just right". I created my own website three years before I received THE CALL, using iWeb and a template because I couldn't justify the cost of hiring someone at the time. I changed the template twice and I've tweaked the content, pages, formatting and font numerous times. Updating the home page every month takes time but I can do it now in about an hour. Over three years I've streamlined the process.
  3. If you hire a web designer then you need to research a good one by checking out sites you think look good and finding out who did them. Once you've hired someone you're going to have to consult on details and provide content and information for the pages. If you get them to update you have to also provide that content on a regular basis. Time, time, time.
  4. When you're querying agents & editors you can include your website as a reference point in your letters. And agents and editors will look it up if they're interested.
  5. So will other authors and writers. It boils down to web presence and exposure. If you aren't visible then no one will even know you're there.
  6. No content? Then keep your website simple. Home Page. Author Bio Page. Contest Success Page. That's all I had for a couple of years. 
Social Networking
Ho-boy! Another huge subject to tackle BEFORE you publish. The monster that is social networking can be a nightmare, overwhelming and time consuming - no doubt about it. So again, thinking about how you're going to make it work for you. It will also impact and play a part in author branding.

"My editor wants me to do everything." Of course they do. Connecting with your readers is important.

BUT the one thing you need to remember - your primary role is to write books. If you don't produce them, then no amount of social networking is worth squat.

So, again, while you have the time as an unpubbed author, think about all the options available to you and make some decisions on what you might like to try and what you will commit to.

I liked the idea of blogging but I didn't want to create a glorified diary or journal about what I had for lunch or spruke about how many words I'd written that day. Every man and his dog can do that. I wanted a specific purpose for my blog. And there lies the key to blogging - purpose.

Why blog? Why are you blogging?

This was part of my goal setting process. I chose to blog initially for the following reasons:
  1. I like writing.
  2. I wanted to write posts to help other writers like myself (a way to give back what others had done for me at one time)
  3. It was a way to overcome geographic isolation (here in Australia and internationally) and connect with an audience - readers and writers.
Some of those reasons changed after the first year.
  • Expand my blog readership.
  • Through the promotion of local authors (Australia & New Zealand)
  • And to develop a broader network of contacts by interviewing authors from USA.
  • Develop it as an avenue to promote my work.
I collected statistics and analysed them. I've developed connections and networks with other authors. I'm achieving my goals, bit by bit.


There are a host of social networking options available to authors - blogging (individual and in groups), Facebook, Twitter, Pinterest, LinkedIn, Google +, Goodreads, Shelfari, Author Newsletters, writing articles for magazines, etc.etc. It's all a matter of finding something you want to try and enjoy doing.

It's no good taking the scatter gun approach and doing everything, you won't see effective results that way - ask me how I know, yep, been there, tried that, drove myself mad and had to re-address my approach and purpose for doing it. Better to pick one (or two) and do it/them well.

I've narrowed my focus down to my website, blog, and author newsletters. Doesn't mean I ignore the others entirely, I do frequent Facebook and Goodreads which I enjoy, occasionally I pop in on Twitter but I've decided it's not something I particularly prefer. And, I've learned, if I don't get to the social networking sites of my choice then so be it, it's nothing to stress over.

So, it's important to prepare for the big day, the day many of us have dreamed of for so long. One I thing I'm very glad I did was get things up and running BEFORE I received the Call. I had the time and could poke along at my leisure to develop these things. There was no pressure.

And this freed me up to enjoy what came AFTER THE CALL. I was able to focus on the steps involved in being a published author. Sure there was stress, but a whole lot less than what I would have put myself under if I hadn't.

So, what are your thoughts on these subjects? Does anyone have any tips, hints, lessons learned to share? Anyone with a question they'd like to ask?

Tuesday, March 27, 2012

TOPIC: An Author's Life...with Bec McMaster

Being a published author is an ... involved ... process, and I take my hat off to those who've been in the business more than a few years now.

As a pre-pubbed author I was always curious about what happened once you received THE CALL and stepped into the world of publishing.

What did it involve? How did they handled the day to day pressures? Did they developed routines, set goals etc.? What did they like/dislike about the process?

So I asked my special guests these questions and many of them have offered some intriguing insights into their lives. Maybe they'll even give you a heads up on what to expect if you're thinking of entering the world of "getting published".

Please welcome my next guest... 

BEC MCMASTER writes romance novels featuring red-hot alphas, kick-ass heroines and edge-of-your-seat adventures. She is fascinated by all things dark, gothic and paranormal and spends her life with her nose in a book.

Her debut steampunk, KISS OF STEEL, is available Sept, 2012, from Sourcebooks. Read more about her at www.becmcmaster.com (under construction), or follow her on Twitter.

Author Facts
Pseudonym or given name on cover? Why a pseudonym?
I’m writing as Bec McMaster, for the simple reason that no one can ever spell or pronounce my surname correctly without me saying it first. I thought I’d make it easier for the world.  It also puts me about the middle of shelves for marketing purposes.
Location: Country Victoria.
Published genre: Steampunk/Paranormal romance.
Website: www.becmcmaster.com (under construction) 
First published in: September 2012.
Number of books published: This will be the first.

The Nitty Gritty 
Up to 5 significant events:
  1. One of the more significant events in my writing was joining RWA. Until then I’d always written, but I was floundering around with no set path or idea of where I wanted to go except for the fact that I wanted to be published some day. I joined RWA in late 2008. It was so important to meet other like-minded people and to make friends, as well as being the impetus for me to decide I don’t just want to write in my spare time, I want to give this a good red-hot go and make it a career.
  2. Reading one of Keri Arthur’s Deadline Dames blog posts. She’ll probably never know how much she influenced me and I can’t remember when it was, but the gist of it was how she was working full-time and to fit her writing in she did it in every spare second she had, lunchbreaks, after work, late at night etc. I realized that if I wanted to find the time to write I had to make it. I got up an extra hour earlier each morning before work, wrote on my lunch breaks, and stayed up late. It made me realize you’re responsible for your writing. It also made me realize that the time is there, you just have to use it productively.
  3. Joining the RWAustralia Critique Partner registry was another stepping stone. Through it I met Michelle de Rooy, my critique partner and cheer squad. She helped improve my writing dramatically, and I love having someone to chat about ideas with or meet deadlines with, to push myself to enter contests and just generally ask questions she might know the answer to. 
  4. Entering contests. I wouldn’t be where I am now without starting to send my work out. It was through a contest that I caught the eye of my editor.
  5. Finally selling! Possibly the most significant event and most likely the biggest stimulus for my writing skills – or at least I expect it to be.
What resources/techniques/events did you find useful to develop your writing skills/craft?
As mentioned, the RWAustralia CP scheme and contest feedback were both invaluable. You can only edit your own work with the knowledge that you have, so you always need another set of eyes on it to improve and realize its faults.

I also make an effort to take an online workshop once each quarter, though the impetus has changed from writing skills to more business/technical/marketing side of things these days. And I’ve read a few of those how-to books, though I’ve been largely under whelmed so far.

I read heaps of blogs and also a lot of work in my own genre, and lurk on several e-loops. There’s always a question popping up somewhere that I haven’t thought of yet, or useful links to follow. I think the most important thing is to never stop trying to learn and improve.

Can you share the special moment when you received The Call?
I’d won the Valley Forge 2011 Sheila contest and received a full request from the final judge, Leah Hultenschmidt of Sourcebooks. So I waited a week to do a last minute polish before sending it off to her on Tuesday the 14th of June.

Thinking I wouldn’t hear back for a while, I didn’t give it another thought, until the phone rang on Thursday evening at about 11:30 pm (Australian time). It woke me up but I recognised the phone number as American, and since I was waiting on the results from a few other American contests, figured it was one of them.

As soon as she said her name I think every coherent thought flew out of my head. I managed to understand that she was ringing to offer and somehow said thanks and requested a week to let some of the agents I was querying know. As soon as the phone call was over (the best moment of my life and I can’t recall a word of it!), I jumped straight on the internet and began re-querying the agents I’d just sent queries out to.

The next few days were a blur of waiting, then receiving a flurry of responses until I finally settled with Jessica Faust of Bookends. I don’t think I slept all weekend and I couldn’t get the grin off my face! 

How have you grown over the years as a writer?
I occasionally flick back through old manuscripts for a nostalgic trip and its always interesting to see how much my writing has changed and improved.

The hardest thing was finishing one piece (I have hundreds of half-started manuscripts on the hard-drive), but I’ve come a long way in terms of grammar and plot.

I think the main difference has been pacing and plotting. Not just letting the story drift, ‘...and then they went here and did this...’ etc., but keeping each scene relevant to where I want to go. I know there was a huge upheaval in personal-writerly-growth through 2010, as I started entering contests and getting feedback.

How important is it to set career goals? Can you give an example of one you have for yourself?
I think it’s hugely important to set goals. How can you work toward a career if you don’t know where you want to go or how to do it? I took the Bob Mayer’s Warrior Writer workshop in 2010, and that was great at teaching me to set small, specific, achievable goals, as well as larger over-arching ones.

I actually find the smaller goals more important as they’re achieved in a smaller timeframe too, which means I see results quicker. It can be anything from mapping out the contest season according to who the final judges were (aim high (: ), to marking out workshops I want to take to improve my writing, self-imposed deadlines to finish my books etc.

In turn, all these smaller goals set up a stepping stone to the larger ones: get published etc. It’s important to make them achievable though. Becoming a NYT best-selling author is what I consider a dream, as it’s somewhat outside my ability to control. Writing the best book I can, however, is something that I can control.

Keep in mind, I’ve never been an organised, motivated person, but once I began setting goals and creating a career plan, writing became more important to me. Suddenly I wasn’t just writing for myself anymore, I was writing with a career in mind, which was a huge change and helped me land a contract. If I can do it, anyone can.

Can you describe your writing process/timeframe from when you start a new book to handing it in at deadline?
It usually takes me about three-four months to write a manuscript. The first 60,000 words blaze out of me so fast I can’t stop them, then I hit the dreaded slump, where I want to play with other, shinier ideas and slog it out until I can see the end. Then it starts racing again.

I plot a little, with a vague synopsis to work off, though a lot of that changes in the process. My computer is littered with post-it notes like, ‘aha, the vampire is.....’, or ‘need to insert wrap up scene re: hero’s issues’.  As well as the occasional note from my boyfriend like ‘Clean House’.

I like to leave myself a little room to play regarding deadlines. For example, the last manuscript I finished (Book #2 of contract) was due halfway through February. I finished it at the start of December and gave myself a month off to go play with those other ideas, then began to do a final edit at the start of Jan so it’s completely polished by the time February rolls around.

I’m one of those people who edits and tidies as I go, then do a final complete edit before setting it aside to percolate. I often find unfinished threads and thoughts pop out at me during that month of not looking at it.

So this final edit is mainly to flesh out certain scenes (and finish some of those post-it notes regarding plot holes or things that need adding). During this time, I’ll also start book three, which has been brewing for the last month or two in my head.

What do you enjoy the most in the publishing process?
Writing that first dirty draft. Spewing all those words onto the page and getting excited about all of the fresh, crazy ideas that pop up when you least expect them.

What do you like least?
 Like most authors it’s the social media part of the gig, but I understand I have to put on my big-girl panties and deal with it. I’m a terrific stalker on Twitter and Facebook, but when it comes to putting myself – as the author – out there, I hate it. I’m a private person and a little socially inept in certain situations, so it’s hard for me to promote myself. I just have to pretend to take myself out of the equation and get on with it.

Most memorable fan-mail I’ve ever received?
No fan mail as yet, though I received some really lovely contest feedback this year. I think one of my favourite judge’s comments was about how the judge kept my entry until last because she wasn’t really into the genre or idea, but ended up sitting up all night because she couldn’t put it down!

Is there anything you think pre-published need to know about the business/industry before they’re published?
Study the industry, read blogs, talk on the loop, ask questions. Watch what’s going on in publishing land, what’s selling, etc. Know as much as you can before you try and leap in.

Also, be aware that you’ll have to learn patience. So far I’ve discovered publishing is all about long weeks or months of hearing nothing, then suddenly being asked to supply something (bio, revisions, author photos, copy edits) at the drop of a hat. Long periods of nothing followed by intense periods of work on your behalf.

A Bit of Fun
Favourite colour: Blue. 
Hunkiest hero ever: Since I can’t decide, I’ll give you one for each; for book it would be Curran from Ilona Andrew’s Kate Daniels series, for movie it would be Daniel Day Lewis from the Last of the Mohicans and for TV show, Damon from Vampire Diaries. I can’t resist a bad boy just waiting to be redeemed.
Most daring thing you’ve done in your life? It would have to be my home town’s charity event of It Takes Two, where I had to get up in front of four hundred people and sing. It’s my worst nightmare ever, but I always believe in challenging myself (see above: shyness, promoting myself). If my immediate response is “No way,” then I have to make myself do it just to prove that I can and get over my shyness.
Greatest love: Writing? LOL. I would have to say my boyfriend. He’s the rock in the madness of my life. He brings me back down to earth, reminds me there’s more going on than whatever ‘movie’ is playing in my head. He doesn’t read but I think I enjoy that. I spend so much time in my other world and on the computer that I need a break away from it, to actually live life rather than dream it.
Timeout/relaxation for me incudes: Playing netball or running. Anything outdoorsy. Hiking, riding a motorbike, wakeboarding.
Special quote/saying you like: Dreamers who only dream never have their dreams come true.

Tuesday, March 20, 2012

TOPIC: An Author's Life...with Christina Ashcroft / Christina Phillips

Being a published author is an ... involved ... process, and I take my hat off to those who've been in the business more than a few years now.

As a pre-pubbed author I was always curious about what happened once you received THE CALL and stepped into the world of publishing.

What did it involve? How did they handled the day to day pressures? Did they developed routines, set goals etc.? What did they like/dislike about the process?

So I asked my special guests these questions and many of them have offered some intriguing insights into their lives. Maybe they'll even give you a heads up on what to expect if you're thinking of entering the world of "getting published".

Please welcome my next guest...

CHRISTINA ASHCROFT is an ex-pat Brit who now lives in Western Australia with her high school sweetheart, their three children, an eccentric Maltese-cross and three regal cats.

She can't remember a time when she didn't write, and always managed to include an element of fantasy or the paranormal in her English essay homework. Luckily her English teachers didn't mind, despite the fact these stories generally finished with the hero, heroine (or both) coming to a sticky end.

Thankfully by the time she hit fourteen she discovered romance novels and the wonder of a Happily Ever After. She now writes about hot archangels and the women who capture their hearts for Penguin/Berkley Heat and her books always have a happily-ever-after.

CHRISTINA PHILLIPS has an eerily similar history to CHRISTINA ASHCROFT and is also owned by three cats who believe the world revolves around them. As it happens, they are quite right.

Pseudonym or Given Name on the cover? Why a pseudonym?
I write paranormal/fantasy historical romances as Christina Phillips and paranormal romance as Christina Ashcroft. I chose my middle name Christina because I've always loved that name, and Phillips is my married name.

Ashcroft came about half way through 2011 when my editor suggested a new pen name for my new archangel series as it's a different sub-genre to my Roman/Druid books. Half the time I have no idea who I am and will answer to almost anything!

Location: Born in the UK and moved to sunny Western Australia at the end of 1998.

Published Genre/s: As Christina Phillips I write historical romance with hot Roman warriors and magical Druid heroines, Highland Warriors and vampires (not all at the same time!!!)

As Christina Ashcroft I write about fallen archangels and the women who capture their hearts.

Website/s: http://www.christinaphillips.com     http://www.christinaashcroft.com 

First published in: My first novelette, FORETASTE OF FOREVER, was published in October 2008. My first full length romance, FORBIDDEN, was published in September 2010 by Berkley Heat.

My first book published as Christina Ashcroft, ARCHANGEL OF MERCY, is due for release on 4th December 2012. I've been assured the Mayans got it all wrong so here's to December 2012!!

Number of books published: Three full length novels (including ARCHANGEL OF MERCY in December 2012) and two novelettes.

The Nitty Gritty 
List up to 5 significant events in your journey to publication?
Hooking up with my critique partners, Amanda Ashby and Sara Hantz. I was the last one to be published and those girls kept me motivated through all the lows and helped celebrate all the highs. This journey wouldn't be half as much fun without them!

Finalling in the RWNZ Meet the Editor Contest 2008. This was the first contest I'd entered in years and it was a terrific boost to my morale to be highly commended. The certificate also looks very awesome on my wall!!!

2008 was a turning point for me in my writing. Up until then I'd written contemporary romance for several years, and had just started writing paranormal romance. However, after my CPs dared me to try my hand at writing an erotic romance it was as if everything fell into place. I not only discovered how much I enjoyed writing erotic romance but I sold the first one I wrote. I took that as a Sign from the Universe!

Signing with my agent was a huge milestone for me, and helped validate the countless hours I'd spent hunched over my keyboard during the previous nine years.

What resources/techniques/events did you find useful to develop your writing skills/craft?
The best thing I did very early on was join the e-Harlequin boards. This was when I was targeting Harlequin Mills and Boon, and the wealth of knowledge from published authors and visiting editors on those boards was just amazing. There was a sense of real community and I made some wonderful friends, including my CPs Amanda and Sara.

Can you share the special moment when you received THE CALL/THE EMAIL?
Three months after signing with my agent she sent me an email on a Thursday saying that she'd had interest from an editor and should know more soon. I have no idea how I got through the next five days.

What did "interest" mean? Just how excited should I be by this news? (A totally redundant question since I was so excited I couldn't eat, could hardly sleep and kept breaking out into hysterical giggles at inappropriate moments!) Thankfully I was put out of my suspense the following Tuesday when Berkley made an offer :-)

Looking back over your writing career, how have you grown as an author?
You're not talking about the size of my behind, are you? OK, moving on...!

I was writing for nine years before I was published, and looking back I can see that each time I made the decision to change sub-genre - from category to single title, and then onto paranormal and erotic romance, I made a significant leap forward in my writing. I think it was because I stretched my writing muscles and pushed myself out of my comfort zone.

Even over the last two and half years I can see how my writing has improved and that's down to my wonderful editor who really opened my eyes about several things during our last round of revisions!

How important is it to set career goals? Can you give an example of one you have for yourself?
Before I was published I didn't think much beyond the fact that I wanted to be published. That was my goal. But I do think it's important to set realistic goals because they act as a motivator and reminder of what I want to achieve. By that I mean I give myself daily or weekly word/page goals. At the end of last year I gave myself a January goal - to finish the revisions on one book and edit a second book and I managed both by 30th.

Can you describe your writing process/timeframe from when you start a new book to handing it in at deadline?
The process couldn't have been more different between my two historical romances and my first Archangel book so that's a hard one to answer. Timewise I give myself six months from starting the book to deadline but of course there's a whole heap of other writing related stuff that needs to be done during those months as well.

FORBIDDEN and CAPTIVE both had only minor edits at copyedit stage, but at 70k into my Archangel book I received substantial revisions from my editor which entailed rewriting and finishing the book within a month. And then I had revisions on the full book. I've said it before and I'll say it again - my editor is a goddess!!!

One of the things I found challenging about being a published author is the constant juggling of tasks ie. writing a book, editing another, planning promotion, writing the prosposal for another (and usually this all happens while holding down another job or dealing with family/life etc.).

What do you enjoy the most in the publishing process?
My fave bits in the publishing process is seeing the cover for the first time! I've also loved the back cover blurbs Berkley have done for my books, so I enjoyed reading them through as well. And nothing beats opening the box that has just been delivered by FedEx and giving your book its very first cuddle!

What do you least in the publishing process?
There's nothing in the publishing process itself that I don't like. The waiting can be nerve racking, but I've learned to just get on with something else in the meantime.

What's the most memorable fan-mail you've received?
I will never forget the very first reader who contacted me. It was before FORBIDDEN came out and she'd seen a blurb about it on one of the reader boards. She also took the time to write to me after reading CAPTIVE to let me know how much she enjoyed the series.

Is there anything you think pre-publishers writers need to know about the business/industry before they're published?
Expect the unexpected. Be prepared for rejection even after you're published. And don't take a stinging review to heart.

A Bit of Fun
Favorite color:
Pink.
Hunkiest hero ever: Clive Owen is hot in whatever movie he's in, and is still my darling despite the times I cheat on him with Henry Cavill. I also have a bit of a crush on Jason Momoa from Stargate Atlantis. *fans self* that guy is so big!!!
Most daring thing you've done in your life: Moving from the UK to Australia.
Greatest love: My long-suffering husband and our Darling Offspring. Mustn't forget the cats, either... 
Timeout/relaxation for me includes: Hahaha! Oh what, sorry...
Special quote/saying you like: OK it's an oldie now, but it's still a goodie - Never Give Up! Never Surrender! From Galaxy Quest.

Another one I live by (although not intentionally I can assure you!!!) is Never say Never. Because you can bet as soon as I say that I'll go and do it!