The growing number of businesses, products and services is unstop-able. How you market your business today is different than the old-school advertising. The challenge is how to personalize your business with strong branding presentation. How to get your potential customers and the loyal ones to engage more with your product with more entertaining visual media. We are familiar enough with graphic media which is rather static and presenting lesser of story to your product or service in one package. But how about video branding?
How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the brand’s voice, look and feel? There's an interesting article written by Stanley Meytin for Forbes that explained how video brand identity can work as a blueprint for effective marketing.
There are many reasons why you should use video branding. Obviously, selling is about storytelling, and videos are a great way to share a story of your product or service. Video helps people get to know, like and trust you. Videos will always keep your audience interested and feel convenient, no matter your product or service.
But what if you don't know how to create a video? For that, there's a great web tool that you can try, and it's called FlexClip. FlexClip is a simple yet powerful video maker that creates marketing videos and family stories in minutes.
Make a great video will not take too long in a simple interface, much simpler than any other video editor software :D.
First of all, you can create a project then pick one of many collection of video templates that will fit what you need. Add videos or photos from computer or stock libraries to the storyboard. FlexClip has extensive media library where you can search great numbers of high-resolution photos, and royalty-free videos and audios to create a highly original video. You can also upload your own music file and voiceover.
Then customize your storyboard by adding text template with various style options of animation provided in the editor. Basic and Plus subscription can add watermark in each storyboard.
What I love about FlexClip is that you can apply the same color scheme for texts or design elements to all of your storyboard to consistently fit to your logo or brand identity.
Preview your video and if you're happy with how it goes, you can download the video (in .mp4 file format) in different Video Quality. Free plan can download the 480p quality, 720p for Basic and 1080p for Plus subscriptions.
As a video editor, FlexClip is equipped with quick video cutter & trimmer, and simple audio editor. The limit is your creativity as you can produce a movie for business, festivals, special events, and social media platforms with great efficiency. It can also work as a slideshow maker. Fantastic produced slideshow by FlexClip will make easier to grab the attention of your audience, making teaching more active and effective. More importantly, it can help to promote your business, to grow brand awareness or advertise your products to boost sales.
Try FlexClip for free and experience how easy and exciting it is to create your own video :D
Today FlexClip share with you 2 exclusive GIVEAWAY Plus accounts and we will have a small contest as follows:
Make a video on FlexClip with your new account.
Send it to our email: graphicidentity.blog [@] gmail.com or share it by YouTube link.
Best two videos of the giveaway contest participants will be featured in the next post and the creator will get Plus accounts.
Don't forget to join the regular Weekend Poll on Twitter :D
As a designer, we know that selecting the
correct font will completely change the appearance of your brand. Some fonts
will make your business seem old while others will be modern. Majority of large
brands will change their logo, or font style to keep them looking fresh and up
to date with the latest trends.
It can seem like a daunting task, to find
that perfect font combination for your project, however, there are many useful
tools available that will offer font suggestions for you.
One such helpful tool was recently
created by Bold Web Design, an Adelaide, South Australia based company, who
understand the importance of selecting the correct fonts for your business.
Based on this new tool, we have compiled
a list of the top 10 font combinations
for 2019.
All of these fonts can be downloaded for
free from Google Fonts.
1.Playfair Display with Source Sans Pro
2.Merriweather with Oswald
3.Montserrat with Merriweather
4.Raleway with Lato
5.Elsie with Roboto
6.Dancing
Script with Josefin Sans
7.Abril Fatface with Roboto
8.Corben with Nobile
9.Spirax with Open Sans
10.Wendy One with Lato
1. Playfair Display
with Source Sans Pro
We simply love this style of font, with its traditional elements
is very elegant and perfect for a modern business. It was designed by Clau
Eggers Sorense, and gives a feeling of beauty and simplicity. It is a serif
font style and is best paired with a sans-serif font like Source Sans Pro. We
always recommend that you pair a serif with a sans-serif, this creates contrast
and a unique difference between the header font and the sub font.
2. Merriweather with
Oswald
The versatility of Merriweather, makes it one of the top fonts
for 2019. With its gentle serif, and easy to read design. It should be paired
with a font style that has straight thin lines, like Oswald.
3. Montserrat with
Merriweather
A modern, stylish font, Montserrat is a style you’d expect to
see in a big brand. It’s easy to read and can be adjusted both font weight and
height. It can be paired with a more detailed font like Merriweather.
4. Raleway with Lato
This font makes you think
of a modern, streamlined style. It has class and elegance all in one package,
and is a very soft font style. Perfectly paired with Lato, a thin and lighter
weight font, you are sure to create a buzz with this font combination.
5. Elsie with Roboto
A beautiful font, with very
gentle subtle swirls and interesting serifs. It’s the type of font you would
expect to see on a woman’s perfume brand. Such an elegant font, should be
paired with a sans-serif font, like Roboto, because it will not detract from
the seed font.
6. Dancing Script with Josefin Sans
An adorable script font that flows with every letter written on the
page. These types of fonts are becoming very popular, as they are stylish and
elegant. When using a script font, it’s best to pair with a simple font style
like Josefin Sans, with it’s very straight lines.
7. Abril Fatface with
Roboto
A very happy font style,
that really jumps out of the page. Its bold, ambitious, and gives a feeling of
confidence. It’s the kind of style you expect to see from a big brand. It needs
to be paired with a simple font like Roboto.
8. Corben with Nobile
With its unique rounded
serif, this font creates such interest. It can be used in a variety of
different font weights, which makes it versatile for many different design
options. It should be paired with a lighter weight sans-serif font like Nobile.
9. Spirax with Open
Sans
A soft, gentle font, that
portrays a level of mystery with it’s flowing letters. It was designed by
Branda Gallo, based on the geometry concept of a spirax, which is a line that
starts at a centre point and gradually moves away and around that point. Due to
this font being so unique, it should be paired with a very simple font like
Open Sans as it will not detract your eye away from the seed font.
10. Wendy One with Lato
A wow style font, that’s bold
and eye catching, who could walk past this! The unique flow of the letters make
it a very interesting font style. It should be paired with a light font like
Lato.
Author Bio
Written By
Debbie Morgan
Debbie Morgan, a creative UI Designer from Bold Web Design, loves everything to do with fonts, she finds them fun and interesting. She loves outreaching to fellow designers and creating awesome content for other designers to use.
Recently I've been interviewed by Bauke Roesink, one of the creative guys at PSDtoWP.net to be part of a big number of listing of a round up article about 'The best web design software and graphic design software'.
To find out which design software and design tools are a must have, 126 designers have been asked with the following question:
If you could only use 3 design tools for your daily activities, which 3 tools would you choose?
Curious with the result? check the round up article here :)
FontFriend is a tool for web designers to check the web typography in any document without editing code or reloading pages. With this bookmarklet, you can fast preview the use of font and font styles directly in the browser.
In Firefox 3.6+ browser, this font previewing can be enhanced for more, as you just need to drag and drop font in the @font-face box section (see the preview image marked with red square above).
I've tested these fonts: Junction, Myndraine, Quicksand using FontFriend, and I am quickly in love with Myndraine. Very nice font for any headings and paragraph texts :)
Check the detail to use the FontFriend or watch the demo video on the source page to learn more about it.
In Firefox 3.6+ browser, this font previewing can be enhanced for more, as you just need to drag and drop font in the @font-face box section (see the preview image marked with red square above).
I've tested these fonts: Junction, Myndraine, Quicksand using FontFriend, and I am quickly in love with Myndraine. Very nice font for any headings and paragraph texts :)
Check the detail to use the FontFriend or watch the demo video on the source page to learn more about it.
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