The growing number of businesses, products and services is unstop-able. How you market your business today is different than the old-school advertising. The challenge is how to personalize your business with strong branding presentation. How to get your potential customers and the loyal ones to engage more with your product with more entertaining visual media. We are familiar enough with graphic media which is rather static and presenting lesser of story to your product or service in one package. But how about video branding?
How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the brand’s voice, look and feel? There's an interesting article written by Stanley Meytin for Forbes that explained how video brand identity can work as a blueprint for effective marketing.
There are many reasons why you should use video branding. Obviously, selling is about storytelling, and videos are a great way to share a story of your product or service. Video helps people get to know, like and trust you. Videos will always keep your audience interested and feel convenient, no matter your product or service.
But what if you don't know how to create a video? For that, there's a great web tool that you can try, and it's called FlexClip. FlexClip is a simple yet powerful video maker that creates marketing videos and family stories in minutes. Make a great video will not take too long in a simple interface, much simpler than any other video editor software :D.
First of all, you can create a project then pick one of many collection of video templates that will fit what you need. Add videos or photos from computer or stock libraries to the storyboard. FlexClip has extensive media library where you can search great numbers of high-resolution photos, and royalty-free videos and audios to create a highly original video. You can also upload your own music file and voiceover.
Then customize your storyboard by adding text template with various style options of animation provided in the editor. Basic and Plus subscription can add watermark in each storyboard.
What I love about FlexClip is that you can apply the same color scheme for texts or design elements to all of your storyboard to consistently fit to your logo or brand identity.
Preview your video and if you're happy with how it goes, you can download the video (in .mp4 file format) in different Video Quality. Free plan can download the 480p quality, 720p for Basic and 1080p for Plus subscriptions.
As a video editor, FlexClip is equipped with quick video cutter & trimmer, and simple audio editor. The limit is your creativity as you can produce a movie for business, festivals, special events, and social media platforms with great efficiency. It can also work as a slideshow maker. Fantastic produced slideshow by FlexClip will make easier to grab the attention of your audience, making teaching more active and effective. More importantly, it can help to promote your business, to grow brand awareness or advertise your products to boost sales.
Try FlexClip for free and experience how easy and exciting it is to create your own video :D
Today FlexClip share with you 2 exclusive GIVEAWAY Plus accounts and we will have a small contest as follows:
- Make a video on FlexClip with your new account.
- Send it to our email: graphicidentity.blog [@] gmail.com or share it by YouTube link.
- Best two videos of the giveaway contest participants will be featured in the next post and the creator will get Plus accounts.
Don't forget to join the regular Weekend Poll on Twitter :D
Weekend Poll topic: #video #videobranding #videobrand #videomarketing #videoads #marketing 📹 🗳️ 😎 👍— Audee (@GraphicIdentity) September 29, 2019
Do you use video to promote your brand, products or services?
You can read our previous tutorial if you don't know what photoshop action is and how to install it: Graphic Identity Photoshop Action.
All of Graphic Identity's 'Free Design Box' files are FREE (for personal or commercial use). But please read: Legal Usage to employ Graphic Identity's 'Free Design Box' files before you decide to download the files.
Graphic Identity - Neon Font FX.zip (169.54 KB)
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