This new program is to help their sellers to level up the quality of their work and help buyers easily find the best products from shops. Creative Market is launching a beta test of Certified by Creative Market for exceptional design products.
UPDATE:
On March 9th, Creative Market removed the Certified Program from Creative Market completely.
Creative Market newsletter announcement:
Our recent tests showed that Certified was effective in driving more views and sales for products in the marketplace, but overall those benefits did not outweigh the downsides of the program. We appreciate those of you that have shared your feedback on the program - it was helpful for us to hear your perspectives as we came to this conclusion.
As a result of this change, starting today, we will no longer be accepting or reviewing submissions to the Certified program. Some buyers will continue to see the Certified badges over the next few weeks, as we phase the program out completely by March 9th.
Go to Certified For Shop Owners forum for more details.