Showing posts with label Nickelodeon Upfront 2019. Show all posts
Showing posts with label Nickelodeon Upfront 2019. Show all posts

Monday, November 18, 2019

Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever | Nick Upfront 2019

Originally published: Thursday, February 14, 2019 at 4:22pm GMT.

Original Nickelodeon USA Press Release | Share the news: http://po.st/Nick2019

NICKELODEON EMBARKS ON NEW DIRECTION WITH ITS BIGGEST,
MOST WIDE-RANGING CONTENT SLATE EVER

NEW SHOWS ARE “ALL THAT” AND MUCH MORE

Nick’s Iconic All That Sketch-Comedy Series to Return with New Cast of Kids
Alongside Original Cast Members; Kenan Thompson Set to Executive Produce

School’s Back in Session with Reimagined Are You Smarter Than A 5th Grader
from MGM Television, Hosted and Executive Produced by John Cena

Brand-New Unboxing Adventure Series, Ryan’s Mystery Playdate,
Stars YouTube Sensation Ryan of Ryan ToysReview

America’s Most Musical Family (Working Title) Seeks to Crown
Best Family Act Through Nationwide Search and Competition

Multigenerational Animated Comedy Series The Casagrandes Bows This Fall

Simon Fuller and OneRepublic’s Ryan Tedder to Produce Music-Based Series
Featuring New, Original Songs in Every Episode

Nick Developing Spin-Off Projects for SpongeBob SquarePants’ Characters for First Time Ever

New Shows Also Include Two New Titles Produced by The Intellectual Property Corporation, and the Acquisition of Paddington (Working Title) and LEGO® CITY


BURBANK, Calif.–Feb. 14, 2019–Nickelodeon is unveiling a new content slate created for today’s kids who are multicultural, family-focused, and in control of their entertainment choices across platforms. With a foundation of supercharging its globally powerful original franchises like SpongeBob SquarePants, Teenage Mutant Ninja Turtles and PAW Patrol, and welcoming new, acquired properties into its ecosystem, Nickelodeon’s new slate represents a renewing of its commitment to serve all kids, through a multicultural lens; bringing in talent kids love from other platforms and formats; and opening up its demo to capture kid and parent co-viewing, to satisfy this generation’s demand for shared family time.

The slate, announced today by Nickelodeon President Brian Robbins, was put into development in October at the beginning of Robbins’ tenure and will begin to debut on Nick’s platforms this summer.

“We have a laser focus on who kids are today, and what they want, so we are making a wider variety of shows and series for them, and we’re working with brand-new kinds of talent and producers,” said Robbins. “We have a new creative team in place and a renewed energy that we’re harnessing to bring the buzz back to Nick.”

Nick’s new direction was developed against the network’s defining research insights into today’s kids, who: are the most diverse generation ever, with the fastest growing segment being Hispanics; who cite shared experiences with their parents and family as their top priority; and who are in near-total control of their entertainment choices, enabled by any one of the 12 connected devices found in today’s average household.

Added Robbins: “Kids today are their own programmers, so we have been working very fast to transfer our expertise as television content makers to all the new places and platforms kids are going to,” said Robbins. “Our vision for a new Nickelodeon is to fill up every screen, of every size, to make an impact on as many consumers as we can and to be at the forefront of conversation for today’s kids and families.”

Highlights of the new slate include: the return of Nick’s iconic All That sketch-comedy series, showcasing a whole new set of kids alongside members of the original cast, with Kenan Thompson serving as an executive producer; a reimagined version of Are You Smarter Than A 5th Grader, hosted by John Cena; an all-new unboxing adventure series starring Ryan of Ryan ToysReview, titled Ryan’s Mystery Playdate; America’s Most Musical Family (working title), a nationwide search and competition to crown the next big family musical act; The Casagrandes, the animated spinoff from The Loud House, featuring a multigenerational Mexican-American family; an untitled scripted music-based series set in a boarding school for the performing arts, produced by Simon Fuller and OneRepublic’s Ryan Tedder, and featuring original songs and performances in every episode; and ideas in development to spin off the characters from SpongeBob SquarePants into their own stand-alone series, specials and feature-length movies.

Robbins continued: “Everything we’re making will have different formats, for all platforms, so we can travel the audience back and forth from one to the other, while being home base for all the shows, the biggest franchises, the characters and talent they love.”

Details of Nickelodeon’s New Content Slate:

Today’s kids represent the most diverse generation ever. Joining Nick’s diverse programming slate is content to super-serve Hispanic viewers, including:

  • The Casagrandes – Premiering in October, this companion to the animated hit The Loud House follows 11-year-old Ronnie Anne after she moves to the city with her older brother Bobby and her mom, where they now live with their big, loving and chaotic multigenerational Mexican-American family, the Casagrandes.
  • Santiago of the Seas (formerly The Swashbuckling Adventures of Capitán Calavera) – This interactive animated series follows the adventures of 8-year-old Santiago Montes, a brave and kind-hearted pirate, and features a Spanish-language and Latino-Caribbean culture curriculum.
  • The Dora the Explorer Theatrical Release – Paramount Pictures, Paramount Players and Nickelodeon Movies present in association with Walden Media the Dora the Explorer live-action movie, opening in theatres this August. Having spent most of her life exploring the jungle with her parents, nothing could prepare Dora (Isabela Moner) for her most dangerous adventure ever–high school. Always the explorer, Dora quickly finds herself leading Boots (her best friend, a monkey), Diego (Jeffrey Wahlberg), a mysterious jungle inhabitant (Eugenio Derbez), and a ragtag group of teens on a live-action adventure to save her parents (Eva Longoria, Michael Peña) and solve the impossible mystery behind a lost Inca civilization.

Nickelodeon is working with talent kids love from other platforms, while also creating content featuring their favorite formats and genres.

  • Ryan’s Mystery Playdate – Created and produced by pocket.watch, this brand-new live-action preschool series follows YouTube superstar Ryan, of Ryan ToysReview, his parents and animated friends Gus the Gummy Gator and Combo Panda as they work together to tackle a series of imaginative, physical challenges and unbox puzzles to reveal the identity of his mystery playdate.
  • Simon Fuller/Ryan Tedder-Produced Untitled Project – A scripted music series set in a boarding performing arts high school, with original music in every episode. A nationwide search will be conducted to cast the show. Simon Fuller is a legendary, multi-hyphenate creator, producer and manager behind iconic franchises such as the global Idol phenomenon and Spice Girls. Grammy Award-winning Ryan Tedder is the frontman of OneRepublic and writer behind countless hit songs from artists ranging from Beyoncé and Adele, to Camila Cabello, Ed Sheeran and Kelly Clarkson, among others.

Nick’s insights reveal that family time is the most important passion point for kids and parents today, with their top priority being to spend time together and look for opportunities through shared experiences. Today’s families state that watching TV together is their favorite activity, corresponding to the current 10-year high in co-viewing, where 44% of kids’ viewing is with an adult. To capture co-viewing opportunities, Nick is producing shows with built-in appeal to every family member, including:

  • Are You Smarter Than A 5th Grader – The iconic family game show will return with all-new episodes hosted by John Cena, who will also serve as an executive producer. Mark Burnett, Chairman of Worldwide Television, MGM (Survivor, The Voice) and Barry Poznick, President, Unscripted Television, MGM (Beat Shazam, The World's Best) will return as executive producers of the reboot, which places kids squarely in the center of the action. The series is slated to premiere this year.
  • The Substitute – In this new hidden camera prank show, celebrities are transformed by a team of special effects artists to go undercover as substitute teachers to surprise a class of unsuspecting students. A $25,000 donation will be made to each school. The Substitute is produced by The Intellectual Property Corporation, and Eli Holzman and Aaron Saidman (Undercover Boss), with Mike Harney serving as showrunner.
  • America’s Most Musical Family (working title) – This brand-new competition series, produced by The Intellectual Property Corporation, and Eli Holzman and Aaron Saidman (So You Think You Can Dance), follows the nationwide search for the most talented family in America.
  • Are You Afraid of the Dark? – The beloved anthology series will return this October as a brand-new miniseries and follow new members of the Midnight Society as they gather around a campfire in the woods to share scary stories. The miniseries will coincide with the upcoming Are You Afraid of the Dark? theatrical movie from Paramount Pictures, Paramount Players’ and Nickelodeon Movies, in theaters October 2019.
  • All That – Pop-culture phenomenon All That is returning for a new generation of kids. The new weekly sketch-comedy series will showcase an all-new cast of kids, with cast members through the years making special appearances during the season. Kenan Thompson (Saturday Night Live) and Kevin Kay (All That, SpongeBob SquarePants, Lip Sync Battle, Lip Sync Battle Shorties, Yellowstone) will executive produce, with comedian Jermaine Fowler (Super Donuts, Sorry to Bother You) serving as consulting producer on the series slated to premiere this summer.

Nickelodeon is home to some of the biggest franchises kids love, and the network is taking steps to increase these properties’ reach and grow their footprint, as well as welcome in new franchises, to ensure Nick is the top destination for everything kids want:

  • SpongeBob SquarePants – Nick is commemorating the 20th anniversary with the “Best Year Ever,” a tribute that includes an original one-hour special, “SpongeBob’s Big Birthday Blowout,” premiering Friday, July 12. Additionally, plans are in place to expand the SpongeBob SquarePants universe with spinoffs focused on the core characters into formats such as new series, specials and feature-length movies. The anniversary will culminate with the May 22, 2020 release of the new SpongeBob theatrical, It’s A Wonderful Sponge, from Paramount Pictures, Paramount Players’ and Nickelodeon Movies.
  • Rise of the Teenage Mutant Ninja Turtles – Season two of the 2D-animated series will premiere this fall, and follow the Turtles as they continue to hone their ninja skills, uncover new, powerful weapons and encounter a world beneath the streets of New York City. The franchise is also being expanded with an original, feature-length animated movie being produced by Nickelodeon Studios for Netflix.
  • Blue’s Clues & You! – This remake of the groundbreaking, curriculum-driven interactive series Blue’s Clues brings back beloved puppy Blue for an all-new generation of preschoolers. Premiering in November, the series features all-new CG animation, updates to favorite characters and stars Broadway actor Joshua Dela Cruz as the new live-action host.
  • Paddington (working title) – Actor Ben Whishaw (Paddington 1 & 2) will reprise his role as the beloved voice of the title character in the new CG-animated series, which follows a younger Paddington and his adventures in London with the Brown family and their friends. Paddington is a Heyday Films and STUDIOCANAL production in association with Copyrights, helmed by Adam Shaw of Blue Zoo (Go Jetters, Digby Dragon, Miffy, Q Pootle 5), and developed for television and written by Jon Foster and James Lamont (The Amazing World of Gumball, Cuckoo, Paddington 1 & 2). The series will be produced by multi-award-winning David Heyman (producer of all eight Harry Potter films, Gravity, Paddington 1 & 2), Karen Davidsen (formerly with Disney and HIT Entertainment) and Simon Quinn (Isle of Dogs, Fantastic Mr. Fox). Paddington is executive produced by Rosie Alison (Boy in the Striped Pyjamas, Paddington 1 & 2) and co-produced by Rob Silva.
  • LEGO® CITY – The all-new high-stakes CG-animated comedy, created and produced by LEGO Group, depicts the funny, smart, and dynamic slices of life within the sprawling and diverse LEGO CITY community. Set to debut this year, the series follows the intertwining paths of the city's everyday heroes as they work together to stop a mysterious master criminal who begins to wreak havoc on their town.

Nickelodeon, now in its 39th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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Friday, August 02, 2019

Viacom Upfront: Viacom Sees Double-Digit Price Increases in Upfront

Advanced advertising products gain traction


Viacom completed its upfront advertising sales, getting double-digit price increases, according to sources familiar with the situation.

Despite falling ratings across the industry, Viacom was able to maintain volume levels by doubling commitments across digital social and advanced advertising products. Viacom’s Vantage, which targets ads based on data, doubled its upfront sales.

Overall, this years upfront has been strong, with most networks getting double-digit price increases on a cost-per-thousand viewers basis.

Over the past few years, Viacom was hit particularly hard by the trend away from traditional cable consumption on networks like Nickelodeon as young viewers in particular turned to digital platforms for entertainment.

Over that time, ad revenue at Viacom have been falling on a quarterly basis. But this year, the company has said it expects it ad revenue to turn positive in the second half and in the upfront that was reflected by some of the company’s strongest price increases in years.

Viacom has also been one of the leaders in pushing advanced advertising using data to better target commercials, with products including Viacom Vantage, Viacom Video and ramping up its influencer, brand content, shopper marketing and experiential capabilities.

Earlier this year Viacom acquired Pluto TV, an ad-supported free streaming television service, giving its a huge amount of over-the-top streaming ad inventory that can be targeted like digital advertising.

Viacom has been adding channels and content from its media networks to Pluto TV, including permanent channels Nick Pluto TV and Nick Jr. Pluto TV, and pop-up channels Dora TV (Dora the Explorer) and Totally Turtles (Teenage Mutant Ninja Turtles), move aimed at reaching young cord-cutters and cord-nevers. Viacom is also aggressively expanding Pluto TV's footprint globally.

Original source: Broadcasting & Cable.

From Variety:

Viacom Sees Flat Volume in TV’s Upfront Market

Viacom relied on Madison Avenue’s interest in new forms of video advertising to drive activity in the industry’s annual “upfront” market, but captured a level of advance commitments that was similar to last year’s benchmarks, a signal that the current ad market is proving more robust for broadcast TV than it is for cable.

The New York owner of Nickelodeon, Comedy Central and MTV secured a volume of advance ad commitments that was flat with last year’s, according to a person familiar with the matter, even as it saw media buyers double the commitments they made to the company’s digital and social outlets as well as to its growing advanced advertising business.

Other cable programmers have experienced similar dynamics. WarnerMedia, the owner of cable outlets like TNT, TBS and CNN, saw advertisers spend approximately the same amount on traditional linear TV as they did last year, according to a person familiar with the situation, even as they increased the emphasis they placed on new forms of content. Each year during TV’s “upfront” market, U.S. TV networks try to sell the bulk of their commercial inventory for the coming programming cycle.

The results emerge as many of the broadcast networks have seen surges in demand for their primetime schedules, with NBC seeing a volume increase of approximately 8%; CBS notching a volume increase of between 5% and 6%, and Fox capturing an increase in volume of between 8% and 9%. Disney has been taking more time to sell its inventory, according to executives familiar with negotiations, with its recent acquisition of the bulk of the former 21st Century Fox creating new complexities for its sales process.

Viacom faced some challenges in its sales process, according to people familiar with this year’s talks. Advertisers rushed to some of TV’s biggest venues for audience, ready to pay sizable price increases in exchange for getting ads in front of the medium’s bigger audiences. But recent declines in viewership – the result of audiences migrating to new streaming-video outlets – mean the cost of reaching viewers is increasing. As rates increased, advertisers had less to spend after doing business with the owners of the most successful content, and some of that dynamic has crimped cable’s ability to keep ad money flowing.

Even so, Viacom was able to secure double-digit increases in the rate it charged to reach 1,000 viewers, a measure known as a CPM that is integral to these annual discussions between Madison Avenue and TV networks. The company notches some of its highest CPM rates in over a decade, according to the person familiar with the matter.

Viacom highlighted a suite of “advanced” advertising capabilities, including the opportunity to use data to reach narrower cuts of demographic with commercial schedules. the company also spotlighted growing initiatives that make use of influencers, branded content and experiential efforts. Viacom for the first time sold advertising for its advertising supported streaming-video outlet, Pluto TV. Advertisers showed interest in the venue, particularly in some recently launched channels on the service that are based on the company’s popular cable outlets.

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From Adweek:

Viacom Finishes Upfront With Double-Digit CPM Gains as Potential CBS Merger Talks Loom

New acquisition Pluto TV helps drive advanced advertising demand

Its long-term future as a standalone company is up in the air, but Viacom has finished its upfront business, crossing the finish line with double-digit CPM (cost per thousand viewers reached) increases, according to a source close to negotiations.

The company secured its highest rate of change in CPMs in more than a decade. Volume was flat this year.

During last year’s upfront, the company secured CPM increases in the mid- to high single digits for its non-kids networks and double-digit growth among its Nickelodeon networks. It had been Viacom’s strongest upfront pricing increases in a decade.

Viacom wrapped its upfront negotiations as CBS is reportedly preparing an offer to re-merge with it, which would be the third time in the last three years that the companies have considered such a move.

Buyers were interested in Viacom’s newest upfront offering, Pluto TV, the free ad-supported streaming platform that it bought earlier this year for $340 million.

As part of the company’s advanced marketing solutions (AMS) portfolio, Pluto drove shifts to Viacom’s premium digital video inventory.

The company doubled its upfront sales year-over-year for data platform Vantage.

In April, Viacom CFO Wade Davis told Adweek that boosting Viacom’s AMS business was “at the core” of its Pluto acquisition, which will triple Viacom’s premium, full-episode addressable video supply next year.

The addition of Pluto strengthened ad sales chief Sean Moran’s “Viacom Everywhere” push this upfront, Moran told Adweek earlier this year.

“When you put together our linear offerings, our OTT offerings and Pluto, we’re able to reach over 50% of all 18-34s in the country,” said Moran, adding that Viacom’s reach extends to 80% when adding in its social capabilities via the Viacom Digital Studio and influencer marketing company WhoSay.

In the upfront, Moran also leveraged Viacom’s big purchases last year: WhoSay’s influential capabilities, experiential via VidCon—the world’s largest conference for YouTube and other online video producers—and branded programming through multichannel network AwesomenessTV.

Viacom held five separate lavish upfront events annually as recently as three years ago, but they have all been eliminated; this was the first upfront season that did not kick off with Nickelodeon’s usual event. Instead, the company has switched over to intimate dinners with agencies, during which the network presidents, CEO Bob Bakish and Moran woo buyers.

Most other networks and media companies have already completed their upfront business, including The CW, CBS, WarnerMedia, Fox and NBCUniversal.

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From MediaPost:

Viacom Upfront: Double-Digit Percentage CPMs, But Volume Flat

While deeply involved in a merger talks with CBS, Viacom has finished its TV upfront advertising deal making -- across all platforms -- posting low double-digit percentage pricing gains with flat overall upfront revenue.

According to media executives, Viacom maintained upfront dollar volume across its networks/platforms by “doubling” media agency deals across its digital, social and advanced advertising businesses.

Viacom took in 12% to 14% average gains in CPMs -- the cost per thousand viewers -- across its media networks, which includes MTV, Nickelodeon, Comedy Central, VH1, BET and Paramount Network.

For its fiscal year 2018 ending last September, Viacom posted a 4% declined ($157 million) in U.S. domestic advertising revenues to $3.6 billion, due to lower linear TV viewership.

Typically, anywhere from 65% to 75% of a TV network’s advertising inventory is sold in the upfront advertising sales period that occurs before the September-to-August TV season.

Viacom representatives had no comment regarding upfront activities.

In fiscal 2018 year, Viacom’s Advanced Marketing Solutions -- which comprises addressable ad inventory and Viacom brand solution across platforms -- pulled in more than $300 million in full-year revenues.

Deal-making for Viacom during this upfront period also included higher revenue for Advanced Marketing Solutions, influencer, branded programming, shopper and experiential campaigns.

CBS and Viacom set a August 8 deadline for their merger talks, according to reports.

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More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!
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Sunday, June 09, 2019

Viacom International Studios Americas to Produce 'Planeta Marcia', a New Out-Of-This World Scripted Series for Nickelodeon

Viacom International Studios (VIS) Americas today announced plans to produce Planeta Marcia, a brand-new live-action space-themed fictional series for children, for Nickelodeon!


Planeta Marcia (Planet Marcia) is a scripted Nickelodeon series for teens, in which Marcia achieves her dream to enter Space Camp to train as an astronaut, but before she can take part in a mission to Mars she must solve the mystery of where she is from and reveal a secret that will change humanity.

"'Planeta Marcia', es la nueva serie infanto-juvenil de Nickelodeon, que narra el sueño de Marcia de ingresar a Pioneros, la primera academia espacial, pero antes de convertirse en astronauta, tendrá que revelar un secreto que cambiará la humanidad."

Planeta Marcia will be produced in partnership with Paradiso Pictures (I Am Frankie). It is expected that Planeta Marcia will be filmed at Viacom International Studios in Miami, Florida, and premiere on Nickelodeon Latinoamérica during its 2019-2020 programming season.

On Planeta Marcia, Zach Carpenter will serve as Swing; Theodore Eftimiades will serve as a Production Assistant; Luke Enzor served as a Art Department Assistant (pilot episode); Sherita Leslie serves as Hair/Makeup Combo; David R. Mitchell served as Best Boy Grip (Pilot); Mark Palermo served as Production Assistant (Pilot); Steven Vargo served as Best Boy Electric (Pilot); George Wehmeyer serves as Camera Production Assistant; and Martin White serves as Sound Mixer.

Planeta Marcia is among nine new upcoming projects VIS Americas announced today as part of L.A. Screenings 2019, which took place at InterContinental Los Angeles Century City in Los Angeles, California. In front of a audience of more than 250 industry executives, VIS highlighted high-quality premium series, daily scripted series, movies and short-form series, covering a broad range of genres including comedies, thrillers, horror, drama, dramatic comedies and series for teenagers. The recently announced projects will be produced in various territories and, in many cases, in alliance with renowned international partners, such as Atresmedia Studios, Mediapro Studios (Noobees), Ay Yapim and Convergence Entertainment.


From Left to Right: Federico Cuervo, SVP Head of VIS; Dario Turovelzky, SVP Global Content VIMN America; Pierluigi Gazzolo,President VIMN Americas; Mercedes Reincke, VP Content Development; Juan “JC” Acosta, EVP, COO VIMN Americas; Guillermo Borenzstein, VP Sales and Coproduction.

In addition to Planeta Marcia, Federico Cuervo, Senior Vice President (SVP) and Managing Director (MD) of Viacom International Studios also announced drama thriller El asesino del olvido from outstanding producer Ay Yapim; Victoria Small, a daily-scripted dramedy developed in partnership with Mediapro Studios; O Pacto, a black comedy developed and created by Porta Dos Fundos, the largest YouTube comedy channel in Brazil; La casa de las sombras, created by Jeffrey Reddick; crazy comedy El celular fantástico, produced by Juan José Campanella; Mala Gente, in partnership with La Casa de Papel, Atresmedia Studios with Viacom International Studios; and Punto Rojo, an original dystopian thriller produced in Spain.

"When we presented Viacom International Studios a year ago, we made a commitment to partner with the best and most diverse talents in the industry, to generate content that crosses all borders," said Pierluigi Gazzolo, president of Viacom International Media Networks Américas. "Today, we continue to align ourselves with solid alliances that complement us and support our ambition to be the best story creators in the industry." Gazzolo Also revealed that 90% of the projects VIS announced in 2018 already have partners or buyers.

In addition, VIS also announced the acquisition of the rights to two successful books to develop and produce into series: Entre mi hijo y yo, la luna by Carlos Páez Vilaró, which tells the story of a father looking for his son who disappeared in the Los Andes air tragedy of 1972; and 38 estrellas, a book by Josefina Licitra, recommended in the list of the best of 2018 by The New York Times, which tells the fascinating real-life story of the escape from the biggest women's prison of the world.



"It is an honor to present to the industry with the best content produced in different countries, in all genres and formats, designed for all types of audiences. Our essence is to be the creators of stories and that is present in everything we do," said Dario Turovelzky, Global Content SVP of Viacom International Media Networks - Américas.

Since 2018, the studio has produced more than 900 hours of content, adapt more than 20 formats and sell 4500 hours of programming.

Viacom International Studios' new content slate follows VIS announcing plans it to open new production centres in Madrid, Spain and Manchester, U.K. earlier this year as part of an ongoing expansion of its international production capacity in both the English and Spanish languages.

From Prensario Internacional:

Viacom International Studios presentó nueve proyectos en L.A. Screenings
17-05-2019
Viacom International Studios (VIS) Americas presentó sus nuevos contenidos y anunció un acuerdo para el desarrollo y la producción de First Look Deal con Juan José Campanella, en el marco de los L.A. Screenings 2019 que se desarrollan en el Hotel Intercontinental de Century City, California.
Ante una audiencia más de 250 ejecutivos de la industria, VIS destacó series premium de alta calidad, daily scripted, películas y series de formato corto, que abarcan una gama de géneros que incluyen comedias, thrillers, terror, dramas, comedias dramáticas y series para adolescentes. Los proyectos recientemente anunciados se producirán en diversos territorios y, en muchos casos, en alianza con reconocidos socios internacionales, tales como Atresmedia Studios, Mediapro Studios, Ay Yapim y Convergence Entertainment.

‘Cuando presentamos el Viacom International Studios hace un año, tomamos el compromiso de asociarnos con los mejores y más diversos talentos de la industria, para generar contenido que cruce todas las fronteras’, dijo Pierluigi Gazzolo, presidente de Viacom International Media Networks Américas. ‘Hoy, seguimos alineándonos con alianzas sólidas que nos complementan y apoyan nuestra ambición de ser los mejores creadores de historias en la industria’.

Federico Cuervo, SVP y Director General de Viacom International Studios, presentó el nuevo listado de proyectos del VIS que incluyen:

El asesino del olvido, drama thriller, es una adaptación de la serie más aclamada de Turquía, creada por la destacada productora Ay Yapim, que narra la historia de un hombre con Alzheimer que buscará justicia por un asesinato ocurrido 20 años atrás.

Victoria Small, dramedy desarrollado en asociación con Mediapro Studios, es un daily-scripted que narra la historia de cuatro mujeres que tienen el deseo de ser madre y se encontrarán entrelazadas en la crianza de la pequeña Victoria en una familia moderna.

O Pacto es una serie de comedia negra desarrollada y creada por Porta Dos Fundos, el mayor canal de comedia de Youtube de Brasil, que cuenta la historia de una pareja desafortunada que hace un pacto con el diablo.

La casa de las sombras creada por Jeffrey Reddick, el autor de la saga de películas Destino Final, es una serie que presenta una nueva visión del terror de un modo apasionante y atrapante.

Planeta Marcia es la nueva serie infantojuvenil de Nickelodeon, que narra el sueño de Marcia de ingresar a Pioneros, la primera academia espacial, pero antes de convertirse en astronauta, tendrá que revelar un secreto que cambiará la humanidad.

El celular fantástico es una disparatada comedia que persigue la vida de dos amigos, que luego de la muerte de uno de ellos, quedan entrelazados a través de un teléfono celular.

Mala Gente, una serie de los productores de La Casa de Papel, Atresmedia Studios junto a Viacom International Studios, cuenta la historia de cuatro amigas de distintas nacionalidades, compañeras de yoga, que, tras asesinar accidentalmente a un acosador, deciden iniciar una carrera criminal.

Punto Rojo, un original thriller distópico producido en España, que describe la historia de una persona que despierta en un ataúd, y a partir de allí tendrá que enfrentarse a distintos fenómenos inexplicables para recuperar su vida.

En línea con su estrategia para incrementar su producción cinematográfica, VIS también anunció oficialmente un acuerdo de First Look Deal con el director, guionista y productor ganador del Oscar, Juan José Campanella y su compañía de producción 100 Bares, para desarrollar y producir contenido Premium a nivel global. En esta línea, durante el evento dieron a conocer el largometraje El cuento de las comadrejas, una comedia dirigida por Campanella.

Además, el VIS anunció la adquisición de los derechos de dos exitosos libros para desarrollar y producir series: Entre mi hijo y yo, la luna, del reconocido artista y músico, Carlos Páez Vilaró, que narra la historia de un padre buscando a su hijo desaparecido en la tragedia aérea de Los Andes de 1972 y 38 estrellas, un libro de Josefina Licitra, recomendado en la lista de los mejores de 2018 por The New York Times, que cuenta la apasionante historia real de la mayor fuga de una cárcel de mujeres del mundo.

‘Es un honor presentarle a la industria el mejor contenido producido en diversos países, en todos sus géneros y formatos, pensados para todo tipo de audiencias. Nuestra esencia es ser creadores de historias y eso está presente en todo lo que hacemos’, comentó Dario Turovelzky, SVP de Contenidos Globales de Viacom International Media Networks - Américas.

Desde el 2018, el estudio ha logrado producir más de 900 horas de contenido, adaptar más de 20 formatos y vender 4500 horas de programación.

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From Audiovisual451:

Viacom International Studios anuncia nueve proyectos de ficción, entre ellos, varios con compañías españolas
Publicado por Redacción AV451
Viacom International Studios ha presentado en los LA Screenings 2019 su nueva batería de proyectos de ficción, entre los que se encuentran sendas series con The Mediapro Studio y Atresmedia Studios, así como una coproducción con Turquía.

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Federico Cuervo, SVP y Director General de Viacom International Studios, ha sido el encargado de dar a conocer los nueve proyectos en los que la compañía ya está trabajando con diferentes socios.

Así, Viacom International Studios se ha aliado con The Mediapro Studio para ‘Victoria Small’, una dramedia daily-scripted que narra la historia de cuatro mujeres que tienen el deseo de ser madre y se encontrarán entrelazadas en la crianza de la pequeña Victoria en una familia moderna.

Junto con Atresmedia Studios, VIS producirá ‘Mala Gente’, serie que cuenta la historia de cuatro amigas de distintas nacionalidades, compañeras de yoga, que, tras asesinar accidentalmente a un acosador, deciden iniciar una carrera criminal.

Además, ha anunciado ‘Punto Rojo’, un thriller distópico producido en España que describe la historia de una persona que despierta en un ataúd, y a partir de allí tendrá que enfrentarse a distintos fenómenos inexplicables para recuperar su vida.

Viacom anunció la apertura de dos nuevos centros de producción para reforzar su papel como proveedor de contenidos a nivel internacional. Madrid, con Laura Abril al frente, y Manchester han sido las ciudades elegidas para expandir los estudios de la compañía propietaria de Paramount, Comedy Central, Nickelodeon, MTV, Telefe…

VIS colaborará con la productora turca Ay Yapim (‘Fatmagul’) para ‘El asesino del olvido’, adaptación de la serie original turca en la que un hombre con Alzheimer que buscará justicia por un asesinato ocurrido 20 años atrás.

Los otros proyectos de VIS son:

‘O Pacto’, serie de comedia negra desarrollada y creada por Porta Dos Fundos, el mayor canal de comedia de YouTube de Brasil, que cuenta la historia de una pareja desafortunada que hace un pacto con el diablo.

‘La casa de las sombras’, creada por Jeffrey Reddick, el autor de la saga de películas ‘Destino Final’, serie que presenta una nueva visión del terror de un modo apasionante y atrapante.

‘Planeta Marcia’, la nueva serie infanto-juvenil de Nickelodeon, que narra el sueño de Marcia de ingresar a Pioneros, la primera academia espacial, pero antes de convertirse en astronauta, tendrá que revelar un secreto que cambiará la humanidad.

‘El celular fantástico’, una disparatada comedia que persigue la vida de dos amigos, que luego de la muerte de uno de ellos, quedan entrelazados a través de un teléfono celular.

Además, VIS ha anunciado esta semana un acuerdo de exclusividad con Juan José Campanella, que ya está preparando la comedia ‘El cuento de las comadrejas’.

Por si fuera poco, VIS ha adquirido los derechos de dos libros para desarrollar y producir series: ‘Entre mi hijo y yo, la luna’, del reconocido artista y músico, Carlos Páez Vilaró, que narra la historia de un padre buscando a su hijo desaparecido en la tragedia aérea de Los Andes de 1972, y ’38 estrellas’, un libro de Josefina Licitra, recomendado en la lista de los mejores de 2018 por The New York Times, que cuenta la apasionante historia real de la mayor fuga de una cárcel de mujeres del mundo.

De izquierda a derecha: Federico Cuervo, SVP Head of VIS; Dario Turovelzky, SVP Global Content VIMN America; Pierluigi Gazzolo,President VIMN Americas; Mercedes Reincke, VP Content Development; Juan “JC” Acosta, EVP, COO VIMN Americas; Guillermo Borenzstein, VP Sales and Coproduction.

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From Todotvnews:

Viacom anuncia coproducción con Turquía y alianza con Atresmedia

Viacom International Studios realizó este viernes en Los Ángeles su screening, en el que presentó 10 nuevos proyectos. Destaca la adaptación mexicana de la turca Persona (Ay Yapim) y un codesarrollo firmado con Atresmedia.

Lanzados hace un año en el marco de los LA Screenings, los Viacom International Studios realizaron este viernes su segundo screening en el mercado, con 10 nuevos proyectos para el mercado internacional.

"Después de un año de haber lanzado el Viacom International Studios aquí en Los Ángeles, para nosotros es un placer poder presentar un nuevo slate de contenidos, en sus diversos géneros y formatos. Tenemos series cortas, películas, súper series, comedias, dramas...Para nosotros es muy importante lo que hemos logrado hasta aquí", comentó tras la presentación Dario Turovelzky, SVP de Contenidos Globales de VIMN Américas, a ttvnews.

Y entre las novedades presentadas, destacó el anuncio de su primera coproducción con Turquía: la adaptación de la serie corta turca Persona (Ay Yapim), que tendrá ahora una versión mexicana titulada El asesino del olvido.

"Es una adaptación de la serie mas aclamada en Turquía. La estamos haciendo en coproducción con Ay Yapim y Madd Entertainment será la distribuidora junto con nosotros, que tendremos América Latina y EEUU hispano", detalló Turovelzky, que confirmó así que Viacom es uno de los dos socios de Madd para coproducir en la región, tal como habían adelantado desde la compañía a ttvnews en la pasada edición de Miptv.

Persona es una serie de 12 episodios, producida por Ay Yapim para la plataforma OTT Puhu TV.

La serie se centra en Agah, un tranquilo hombre de más de 60 años que enfrenta los primeros síntomas de Alzheimer. Aunque pasó su vida trabajando como escribano, nunca pudo olvidar un crimen cometido años atrás contra una pequeña niña, por lo que decide tomar venganza con sus propias manos. Y un misterioso asesinato hará coincidir su camino con el de Nevra, una mujer detective con quien seguirán juntos hasta descubrir la verdad.

"Cuando la vimos, dijimos: este es un contenido para hacerlo en la región", aseguró Turovelzky.

"Fue desarrollada con talento mexicano para ser grabada en México y pensada para plataformas digitales y canales de TV paga. No es solo una adaptación sino un proceso de trasformación del contenido para América Latina", añadió Guillermo Borensztein, VP de Ventas de Contenido y Coproducción de VIMN Americas.

VIS anunció también un acuerdo de codesarrollo con Atresmedia para la serie Mala gente, desarrollada en Miami con talento panregional que se suma al anunciado con The Mediapro Studio, a través de su filial Oficina Burman, para la serie argentina Victoria Small, que se verá por Telefe.

Además, revelaron que la exitosa MCN brasileña Porta Dos Fundos tendrá ahora una versión en español, basada en México. "Y próximamente tendrá mas versiones", adelantó el ejecutivo.

A todo esto se le suma la adquisición de los derechos de dos libros latinoamericanos: Entre mi hijo y yo, la luna, del reconocido artista y músico Carlos Páez Vilaró, que narra la historia de un padre buscando a su hijo desaparecido en la tragedia aérea de Los Andes de 1972, y 38 estrellas, un libro de Josefina Licitra, recomendado en la lista de los mejores de 2018 por The New York Times, que cuenta la apasionante historia real de la mayor fuga de una cárcel de mujeres del mundo.

VIS ya había sido noticia en la semana al anunciar un first look deal con el ganador del Oscar Juan José Campanella, con quien ya tienen un primer proyecto en marcha: la comedia El cuento de las comadrejas.

90% de efectividad en su primer slate de contenidos

Durante la presentación de los 10 nuevos proyectos, Pierluigi Gazzolo, presidente de Viacom International Studios – Américas, destacó que de los 10 proyectos presentados hace un año, hoy un 90% tienen ya socios o compradores.

"Los 10 que mostramos el año pasado tuvieron mucho éxito. Y ya vamos a llegar a 1000 horas de contenido creado y producido", destacó.

Y Guillermo Borensztein recalcó que los anuncias realizados nos son necesariamente para su marcas.

"Estos proyectos responden a la segunda linea de desarrollo del estudio, de proyectos que estamos presentando en nuestro segundo screenings. No tienen que ser para nuestras marcas, pueden ser para terceros. Somos un estudio flexible con capacidad de producir en toda América Latina y Europa. Podemos trabajar con TV abierta, TV paga, y OTT", aseguró.

Los 10 nuevos proyectos de Viacom International Studios:

El asesino del olvido: drama thriller, es una adaptación de la serie más aclamada de Turquía, creada por la destacada productora Ay Yapim, que narra la historia de un hombre con Alzheimer que buscará justicia por un asesinato ocurrido 20 años atrás.

Victoria Small: dramedy desarrollado en asociación con Mediapro Studios, es un daily-scripted que narra la historia de cuatro mujeres que tienen el deseo de ser madre y se encontrarán entrelazadas en la crianza de la pequeña Victoria en una familia moderna.

O Pacto: es una serie de comedia negra desarrollada y creada por Porta Dos Fundos, el mayor canal de comedia de Youtube de Brasil, que cuenta la historia de una pareja desafortunada que hace un pacto con el diablo.

La casa de las sombras: creada por Jeffrey Reddick, el autor de la saga de películas Destino Final, es una serie que presenta una nueva visión del terror de un modo apasionante y atrapante.

Planeta Marcia: es la nueva serie infanto-juvenil de Nickelodeon, que narra el sueño de Marcia de ingresar a Pioneros, la primera academia espacial, pero antes de convertirse en astronauta, tendrá que revelar un secreto que cambiará la humanidad.

El celular fantástico: es una disparatada comedia que persigue la vida de dos amigos, que luego de la muerte de uno de ellos, quedan entrelazados a través de un teléfono celular.

Mala Gente: una serie de los productores de La Casa de Papel, Atresmedia Studios junto a Viacom International Studios, cuenta la historia de cuatro amigas de distintas nacionalidades, compañeras de yoga, que, tras asesinar accidentalmente a un acosador, deciden iniciar una carrera criminal.

Punto Rojo: un original thriller distópico producido en España, que describe la historia de una persona que despierta en un ataúd, y a partir de allí tendrá que enfrentarse a distintos fenómenos inexplicables para recuperar su vida.

El cuento de las comadrejas: una comedia dirigida por Juan José Campanella producto del first look deal anunciado con el director argentino.

Adquisición de dos libros: Entre mi hijo y yo, la luna, del reconocido artista y músico, Carlos Páez Vilaró, que narra la historia de un padre buscando a su hijo desaparecido en la tragedia aérea de Los Andes de 1972 y 38 estrellas, un libro de Josefina Licitra, recomendado en la lista de los mejores de 2018 por The New York Times, que cuenta la apasionante historia real de la mayor fuga de una cárcel de mujeres del mundo. Ambos pueden ser adaptados como película o serie.

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From Prensario Internacional:

Pierluigi Gazzolo de VIMN Américas: ‘Es un gran momento de la industria’

Pierluigi Gazzolo, presidente de VIMN América, describió a Prensario el momento de la compañía en el nuevo escenario global y la oferta lanzada en LA Screenings. Desafíos y oportunidades por delante.

Desde que se han anunciado las grandes compras y fusiones con impacto global, la sensación que queda en una parte de la industria de contenidos es que las oportunidades de negocio se achican. Sin embargo varios de los ejecutivos consultados por Prensario en la última edición de LA Screenings piensan en la otra dirección. Un buen caso que explica las nuevas estrategias para abordar mejor el momento de cambio es Viacom International Studios, lanzado un año atrás y que en la reciente edición del mercado mostró un poderoso line up de contenidos y desarrollos.

Pierluigi Gazzolo, presidente de VIMN Américas, definió a este momento como 'muy positivo', y explicó: ‘Estamos muy entusiasmados con todos los cambios y lo que vemos que está ocurriendo. Es sólo el comienzo. Este es un gran momento de la industria. Se está ofreciendo de todo al mercado internacional: latas, formatos, coproducciones, y vemos especialmente nuevos modelos de negocio que, por cierto, son muy necesarios. Los OTTs están cambiando el negocio para siempre, todos están más agresivos en su estrategias y eso sólo incrementa las oportunidades’.

Los tres grandes grupos, Comcast-NBCUniversal, WarnerMedia y Disney-Fox ya anunciaron que sus contenidos brandeados tendrán como primera ventana sus OTTs, y que luego se venderán a TV abierta sin pasar por cable premium u OTTs. En ese contexto, consultado por su estrategia de venta y distribución, el ejecutivo fue categórico: ‘Vamos a vender todo a todos. Estamos muy atentos a lo que requieren nuestros socios, mientras analizamos críticamente qué contenido tendrá como primera ventana nuestros OTTs, como Paramount+ que se lanzó este mes en Latinoamérica. Tenemos un catálogo amplio para plataformas premium y básicas, en lineal y digital. No cerramos ninguna puerta’.

Esta competencia ‘mejora el contenido’, consideró Gazzolo. ‘Lo hay generalista para la familia y canales Free TV, pero también de nicho, más específicos. Nuestra propia naturaleza de ser canales de TV paga (Nickelodeon, Comedy Central, MTV), abiertos (Telefe) y plataformas digitales (Porta dos Fundos) nos ha permitido diversificar la oferta como nunca antes’.

En ese sentido, VIS presentó en LA Screenings 900 horas de contenidos. En apenas un año, la división liderada por Federico Cuervo, VP-Head, mostró en Los Ángeles 17 desarrollos de TV, cine y contenidos cortos producidos por nuestras marcas en América y Europa. ‘VIS funciona como un "aglutinador" de los contenidos todas nuestras marcas, al tiempo que ofrece su fuerza de desarrollo y producción al mercado global’, concluyó Gazzolo.

Por su parte, Darío Turovelzky, SVP Global Contents VIMN Americas, destacó: ‘Con VIS nos propusimos crear un estudio que vaya más allá de nuestras marcas, generar una huella en la industria. Somos espíritu emprendedor, vamos siempre por más eso es lo que nos diferencia’. E inmediatamente destacó los principales desarrollos, entre los que se destacaron Atrapa a un Ladrón, basada en la película de Alfred Hitchcock, co-desarrollos como El Asesino del Olvido con Ay Yapim (Turquía), Victoria Small con The MEDIAPRO Studio (Argentina), La Casa de las Sombras con Jeffrey Reddick (creador de la saga Destino Final), Mala Gente con Atresmedia Studios (España), O Pacto con Porta Dos Fundos (Brasil), la película El cuento de las comadrejas de Juan José Campanella, con quien VIS cerró un “First Look Deal”, y la serie de Nickelodeon Planeta Marcia. Otros proyectos destacados fueron El celular fantástico y Punto Rojo.

En esta nueva etapa, los 11 estudios de VIMN Américas en Martínez, provincia de Buenos Aires, inaugurados recientemente como “Viacom Town”, complementan los 12 que hay en Miami, a los que se suma el network de VIS UK (donde Viacom opera Channel 5) y VIS Madrid, a cargo de Laura Abril y Sebastián Vibes. ‘Sumamos nuevos Nuevos derechos de películas para producir en serie en cualquier territorio y para cualquier plataforma. ‘El contenido atraviesa todo lo que hacemos. Queremos consolidar la franquicia de Porta dos Fundos, el canal de YouTube más importante de Braisl con 15 millones de suscriptores. Hemos producido 250 sketchs en México en español, como Back Door’, completó Turovelzky.

Por su parte, Cuervo anunció la adquisición de dos libros para desarrollar sus versiones audiovisuales: Entre mi hijo y yo, la luna de Carlos Páez Vilaro, y 38 Estrellas de Josefina Licitra, sobre una de las mayores fugas de una cárcel de mujeres. Y en cuanto a las ventas, Guillermo Borensztein, VP de ventas y coproducciones confirmó el licenciamiento de más de 4.500 horas de contenidos, 20 formatos adaptados en todo el mundo, más 35 proyectos en desarrollo y 10 ficciones.

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More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

Originally published: Friday, May 17, 2019.

Additional sources: Google Translate, Google.co.uk, Staff Me Up.
Follow NickALive! on Twitter, Tumblr, Reddit, via RSS, on Instagram, and/or Facebook for the latest Nickelodeon Latin America and Planeta Marcia News and Highlights!
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Friday, June 07, 2019

Viacom Expands Digital Footprint at 2019 NewFront

Viacom Expands Digital Footprint at 2019 NewFront

Viacom’s Flagship Brands Join Pluto TV’s Channel Lineup on May 1

Viacom Digital Studios to Produce Premium Original Series Across Awesomeness, BET, Comedy Central, MTV and Nickelodeon for Facebook, Snap, Twitter, YouTube, Hulu and Netflix

VidCon Celebrates 10th Anniversary with New Partnerships and All-Star Line-up of Featured Creators

Special Appearances by David Spade, Annie LeBlanc, Jayden Bartels, Marc Lamont Hill, Eva Gutowski, Brent Rivera, Nala Cat and more…

April 29, 2019 11:30 AM Eastern Daylight Time


NEW YORK--Viacom Inc. (NASDAQ: VIAB, VIA), home to the world’s premiere entertainment brands, today announced the introduction of Viacom’s flagship networks to Pluto TV’s channel lineup and a new slate of original digital programming during its second-annual NewFront event at the PlayStation Theater.

“We’re excited to return to the NewFronts after a year of rapid digital acceleration and momentum across the leading social and online video platforms,” said Kelly Day, President of Viacom Digital Studios. “Our remarkable growth continues to be driven by an investment in premium original programming and experiences that engage our young, diverse audiences on the platforms they love most, presenting an unprecedented opportunity for our advertising partners to join the conversation.”

Viacom Digital Studios shared its plans to produce new and returning original series around major tentpole events, linear franchises and the most popular digital shows from Awesomeness, BET, Comedy Central, MTV and Nickelodeon. Viacom is also teaming up with big-name stars and fan-favorite digital talent to deliver entirely new programming across Facebook, Snap, Twitter and YouTube for Viacom’s more than 880 million fans — the largest social footprint among entertainment companies.

The new content slate includes: “How to Survive: A Break-Up,” Eva Gutowski stars in this AwesomenessTV scripted romantic comedy series about the heartbreaking, and sometimes hilarious, steps to getting over a messy break-up and maybe finding new love along the way; “Black Coffee,” BET’s daily morning talk show starring Marc Lamont Hill that catches up with Black Twitter’s liveliest conversations and features news-making interviews with top celebrities, athletes, and social media stars; untitled late-night show from David Spade, Comedy Central’s new late-night show hosted by David Spade will launch show channels and publish content across YouTube, Facebook, Instagram and Twitter; “MTV No Filter: Tana Turns 21,” follows Tana Mongeau and her crazy crew for a behind-the-scenes look as they navigate vlog life, studio time, partying and the occasional controversy; “SpongeBob Smarty Pants Game Show,” a digital game show from Nickelodeon where two SpongeBob superfans compete to win The Golden Pineapple by answering trivia questions, completing messy stunts and competing in SpongeBob-themed games.

Viacom also announced that its flagship networks will launch on Pluto TV, the leading free streaming television service in the U.S. with more than 15 million monthly active users. BET, Comedy Central, MTV and Nickelodeon will debut channels on May 1, with content from Viacom’s extensive library of iconic IP through three categories of branded channels: Co-Branded Flagship Channels that are curated versions of Viacom’s leading networks; Signature Channels with the most celebrated and diversified programming from each brand; and Pop-Up Channels that deliver binge-worthy series in marathon-style airings, starting with MTV’s “The Hills” — just in time for the highly anticipated revival series “The Hills: New Beginnings” premiering Monday, June 24.

"We are thrilled to expand the Pluto TV offering with the addition of Viacom's world-class channel brands and iconic programming. This is a major step forward in our mission of entertaining the planet,” states Tom Ryan, CEO & Co-Founder of Pluto TV. “Viacom has been entertaining audiences for decades with evergreen content that is bold, daring and inspires worldwide fandom. These channels are guaranteed to provide endless entertainment to both new and existing Pluto TV viewers."

VidCon will welcome 75,000 attendees at its 10th anniversary flagship event in Anaheim, California this July. In partnership with the IAB, VidCon announced the addition of The Direct Brand Summit at VidCon, an Industry Track programming block that will explore how direct brands are using the power of online video to build relationships with consumers. Additionally, an all-star lineup of featured creators will be joining the celebration, including Annie LeBlanc, Simmi Singh, Rhett and Link, Tessa Violet, The Bramfam and more.

Since the launch of Viacom Digital Studios, Viacom brands have seen year-over-year domestic increases in social video views and watch time by 83% and 119%, respectively, with a global average of 4 billion views and over 6 billion minutes watched each month.

“We have made incredible strides over the past year due to our acquisitions and expansion to grow our digital reach significantly to the direct benefit of our advertising partners,” said Sean Moran, Head of Ad Solutions, Viacom. “With more touch points than ever before, we look forward to leveraging the full scale and power of Viacom to help our clients create real, authentic connections with our highly coveted and hard-to-reach young audiences wherever they are.”

With the addition of Pluto TV, Viacom’s digital video impressions will grow to 5 billion impressions per month by next year.

Additional announcements included the following across Awesomeness, BET, Comedy Central, MTV, Nickelodeon, Pluto TV and VidCon.

Pluto TV to Add All-New Viacom Brand Channels to its Offering

Beginning May 1, Viacom will premiere new channels from its flagship brands and library of iconic IP for Pluto TV:

  • Co-Branded Flagship Channels: Specially curated versions of Viacom’s most iconic networks.
    • BET Pluto TV: Kick back and enjoy the best of Black Hollywood through all of your favorite urban movies! Featuring hundreds of hours of classic films and box office hits, this channel is guaranteed to have everything you’ve been waiting for in one place. Grab a snack and get comfortable. You’re going to be stuck here for a while.
    • Comedy Central Pluto TV: Comedy Central Pluto TV is the destination for the best in iconic original comedy series, late night, sketch, animation and a whole lot more. It features specials from “The Daily Show with Trevor Noah” and a nonstop stash of classic episodes of “Tosh.0,” “Another Period,” “Ugly Americans,” among plenty of others. In short, if you’re looking for something funny, we have good news: you just found it.
    • MTV Pluto TV: Looking to escape the everyday? Get your party started and take a dive into the most iconic reality and dating shows that only MTV can deliver, including hits like “16 & Pregnant,” “MTV Cribs,” “Are You the One?” and “Punk’d.” You want your MTV Pluto!
    • Nick Pluto TV: Welcome to Nick Pluto TV where you can watch your favorite classic shows from “All That,” “Teenage Mutant Ninja Turtles,” “The Fairly Odd Parents,” “iCarly”, "Are You Afraid of the Dark", "Rugrats", "Doug", "True Jackson, VP" and more! It’s all on Nick Pluto TV.
    • Nick Jr. Pluto TV: Welcome to Nick Jr. Pluto TV where you’ll find your preschooler’s favorite friends from classic “Blue’s Clues,” “Dora the Explorer,” “Wallykazam” and many more hit Nick Jr. Pluto TV shows.
    • Spike Pluto TV: The first network for men is on Pluto TV! Spike features series like “Duck Dynasty,” “Pit Boss” and “Cajun Pawn Stars,” starring people who play by their own set of rules. It’s your one stop shop for bold, unapologetic entertainment.
  • Signature Channels: These channels hone in on the most celebrated and differentiated programming from the flagships - spinning them into dedicated, themed channels.
    • CMT Westerns: Saddle up with CMT Westerns, the best place to kick off your boots and find your favorite country movies.
    • Comedy Central Stand-Up: Are you looking for groundbreaking stand-up comedy? Well, you just hit the jackpot. Comedy Central is the ultimate stand-up source, opening its iconic vault for Pluto TV by featuring content from the world’s best comedians. Whether you’re revisiting classic stand-up series from Dave Attell and John Oliver or discovering early performances from John Mulaney and Amy Schumer, Comedy Central Stand-Up is a gold mine of series and specials that’ll keep you up all night laughing until your parents, spouse or roommates beg you to turn it off.
    • MTV Dating: Get cozy with some of the most buzzed about reality dating show hits like “NEXT” and “Parental Control.” Do the romantic hopefuls ever find true love? Maybe, maybe not -- but we sure don’t mind watching them try and try again!
    • MTV Guy Code: Consider this your man cave, an escape to catch favorite episodes of “Beavis & Butthead,” “MTV Guy Code,” “Rob & Big” and “Rob Dyrdek’s Fantasy Factory.”
    • MTV Teen: Is the one-stop shop for teen content, including shows like “Made” and “My Super Sweet 16,” with an abundance of OMGs, LOLs and cringe-worthy moments.
    • Paramount Movie Channel: The most storied movie studio in Hollywood is throwing open its gates with the Paramount Movie Channel, featuring the greatest movies of the past century all in one place, 24 hours a day.
    • Spike Outdoors: The first network for outdoors-men! Spike Outdoors goes all out with a full slate of shows featuring guys making their living off the land. Man up with the modern day adventurers in “Tougher in Alaska,” “River Monsters,” “Bering Sea Gold” and more! If it’s high octane outdoor shows you crave, journey no further than Spike Outdoors!
  • Pop-Up Channels: Channels present binge-worthy series, in marathon-style airings.
    • MTV’s The Hills: Just in time for the highly-anticipated revival series, "The Hills: New Beginnings," premiering on Monday, June 24th, viewers can catch up on the series that changed the reality TV landscape and look back at the most unforgettable and iconic moments from the past seasons of “Laguna Beach” and “The Hills.”

Viacom Digital Studios to Develop Even More Premium Original Series

In addition to bringing back many of its popular digital series for new seasons and spinoffs, Viacom also announced new original programming and talent partnerships on stage — including new Snap Originals made exclusively for Snapchat and the first Viacom shows out of our partnership with Facebook’s digital publisher and creator video incubation program for Facebook Watch:

Nickelodeon:

  • Annie vs. Hayley Season 2 (YouTube; Coming 2019): After their LeBake Battle, your favorite competitive sisters are back for more. Annie and Hayley LeBlanc will put their design and style skills to the test in a series of DIY challenges in new episodes of Annie vs. Hayley.
  • Jayden’s Dance Throwdown (YouTube; Coming 2019): Dancers from every corner of the Internet are stepping up against Internet sensation Jayden Bartels in a series of epic head-to-head dance-offs. The challengers may be masters of their craft, but they’ll have to adapt and overcome when Nickelodeon throws some serious curveballs into their routines. Who will Nickelodeon fans crown the winner? Find out on “Jayden’s Dance Throwdown.”
  • JoJo and BowBow Show Show Season 2 (YouTube; Coming 2019): JoJo Siwa & Bow Bow are back! Join this pair as they go on brand new animated adventures with a pack of new pals and their furry friends.
  • SpongeBob Smarty Pants Game Show (SpongeBob YouTube Channel, Facebook; Coming 2019): “SpongeBob Smarty Pants” is a digital game show where two SpongeBob superfans compete to win The Golden Pineapple by answering trivia questions, completing messy stunts and competing in SpongeBob-themed games! There will be special live episodes of the show broadcast across Nickelodeon's social accounts.
  • Throw Back with Nickelodeon (Facebook Watch; Summer 2019): Digital star Anthony Padilla sits down and waxes nostalgic with some of your favorite Nick stars from the past.

Awesomeness:

  • Brent Rivera’s Dream Vacation (AwesomenessTV YouTube Channel; Summer 2019): Join Brent Rivera and his friends as they ditch the LA grind for the vacation of a lifetime.
  • How to Survive: A Break-Up (AwesomenessTV YouTube Channel; Summer 2019): YouTuber Eva Gutowski stars in this scripted romantic comedy series about all the heartbreaking, and at times hilarious, steps to getting over a messy break-up and maybe finding new love along the way.
  • Light as a Feather Season Two (Hulu; July 26 & Oct. 4, 2019): Having inherited the curse brought on by the lethal game of “Light As A Feather,” McKenna finds herself plagued by the mysterious chrysalis on her back, a ticking clock compelling her to play a new round of the game… But McKenna refuses, unwilling to put anyone else in harm’s way. However, as the curse begins to destroy her from the inside out, she’s forced to turn to the only person who can possibly help her — Violet.

BET:

  • Black Coffee (YouTube, Facebook Watch, Twitter, O&O Coming 2019): Black Coffee is an original digital talk series starring Marc Lamont Hill. This daily morning show promises to make sure viewers “stay woke” by catching up with Black Twitter’s liveliest conversations. Marc will be joined by guests representing some of this generation’s most influential voices and the show will feature daily Twitter exclusive discussions around some of social media’s trendiest topics. These segments will provoke passionate conversations from viewers on engaging and relevant topics.
  • De’Arra & Ken’s Prank Show (Snap Original; Coming 2019): YouTube stars De’Arra and Ken team up with couples who want to prank their significant other, and challenge each other to see who can pull off the same prank best.
  • Two Grown (YouTube, Facebook Watch, O&O May 1, 2019): Two twenty-something women recently move to New York and hilariously struggle with growing up and pursuing their dreams. Jourdan Guyton and Alana Johnson star in this smart comedy full of wit and charm.

Comedy Central:

  • Comedy Central Creators Program – Sydnee Washington (YouTube, Facebook Watch, Twitter and Instagram; April 2019): The Comedy Central Creators Program welcomes Sydnee Washington, whose humor and takes on topics like vanity, bisexuality, and partying safely as a woman are both unique and refreshing.
  • untitled late-night show from David Spade (YouTube, Facebook Watch, Twitter, Instagram, O&O Summer 2019): Our new late-night series hosted by David Spade will be launching show channels and publishing content across YouTube, Facebook, Instagram and Twitter.
  • Gus Johnson Overall Talent Deal (YouTube; Summer 2019): Gus Johnson has signed an overall deal with Viacom Digital Studios to create monthly original videos for Comedy Central, in addition to more episodes of his “Low Budget” series. He will also star in a number of Comedy Central’s existing social series, including “That’s an App” and “As Seen on CC.”
  • Second Chances with Jason Nash (YouTube; Summer 2019): Forty-something comedian and digital star, Jason Nash, takes a shot at all the life experiences he missed out on in his youth.
  • The Daily Show Digital Expansion (YouTube, Facebook Watch, Twitter, Instagram, O&O April 2019): Viacom Digital Studios has invested in the expansion of The Daily Show’s digital presence with several new digital exclusive formats and series in development.

MTV:

  • 3 Days With... (YouTube; Coming 2019): Told through our unique MTV lens, this new docu-series will provide unfiltered access to both up-and-coming and established artists.
  • Drag My Dad (Facebook Watch; Summer 2019): Hosted by Bob the Drag Queen, this makeover show with a heart showcases dads who choose to get closer to their children by, believe it or not, turning themselves into fabulous divas.
  • MTV No Filter: Tana Turns 21 (YouTube; Summer 2019): The first installment of MTV’s new “No Filter” reality series will follow social media wild child Tana Mongeau and her crazy crew as they navigate vlog life, studio time, partying and finally becoming adults.
  • Next Big Dance Move (YouTube; July 2019): Three contestants will perform what they think is the next big dance move in front of an esteemed panel of judges.
  • Wild ‘N Out (Twitch; Summer 2019): Since “Wild ’N Out” fans love video games, we’re launching a dedicated Twitch channel for show personalities to play alongside fans.
  • Wrong Distance Relationship (Snap Original; June 4, 2019): “Wrong Distance Relationship” is a docu-drama series following the evolution of three couples around the country trying to keep their romance alive in the most dire of circumstances.

VidCon Celebrates its 10th Anniversary

VidCon made a series of announcements ahead of the 10th anniversary of VidCon US, taking place July 10-13 in Anaheim, CA:

  • Fan-Favorite Featured Creators: Some of the world’s top digital talent are confirmed to participate at VidCon this summer as Featured Creators, including Annie LeBlanc, Simmi Singh, Rhett and Link, Tessa Violet, The Bramfam, Paula Galindo, Joana Ceddia, the Dobre Brothers, and Sean Evans.
  • Industry Track Partnership with the IAB: Announced as part of the Industry Track, The Direct Brand Summit will take place on Friday, July 12th. The summit will feature a keynote from IAB’s CEO Randall Rothenberg and curated programming specific to building direct brands in the online video space, with a special focus on core themes like brand safety, compliance, working with digital talent and more.
  • Community Track Partnership with The Dodo: VidCon is partnering with The Dodo to bring the first ever co-branded programming section, “The Dodo Pet Zone,” to the Community Track this July. The Dodo will program sessions featuring the Internet’s most beloved pets, including Manny the Frenchie, Nala Cat, Walter Geoffrey the Frenchie, Venus the Two Face Cat and Norbert the Dog among others. Nala Cat also makes a special guest appearance at the NewFront.

Additionally, Viacom today announced that they are creating Nickelodeon’s first ever series in partnership with a brand, for Real Lunchables airing in June! The show will feature familiar Nick talent, was written by Nickelodeon writers and will live across Nick’s social – providing a real, entertainment-led Nickelodeon series, made from the ground-up for Kraft.

About Viacom

Viacom creates entertainment experiences that drive conversation and culture around the world. Through television, film, digital media, live events, merchandise and solutions, our brands connect with diverse, young and young at heart audiences in more than 180 countries.

For more information on Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following us on Twitter (twitter.com/viacom), Facebook (facebook.com/viacom) and LinkedIn (linkedin.com/company/viacom).

From MediaPost:

Viacom Uses Social Data To Adjust Content For Branded TV Series, Sees Gains

Viacom says that closely monitoring granular social media data helps it quickly adjust the content -- storyline, cast, and other elements -- of its online branded entertainment TV series for its AwesomenessTV platform.

One brand in particular -- apparel marketer Hollister -- has witnessed strong results.

Three years ago, Harley Block, working at AwesomenessTV, now senior vp of brand partnerships and sales at Viacom, says the Hollister brand was falling out of favor: “Hollister never had an awareness problem, they had an affinity problem.”

Then owned by NBCUniversal (Viacom bought Awesomeness a year ago), AwesomenessTV pushed branded entertainment efforts on its YouTube channels, which included closely monitoring comments from viewers and then making adjustments to the content

For Hollister, its YouTube channels launched shows “Carpe Challenge: Miami presented by Hollister” and then “The Carpe Life, presented by Hollister” -- two fast-paced reality TV-like competition featuring young millennials, in which real kids were cast.

Last year’s “Carpe” series had 12 episodes, each eight to 12 minutes long. “It is considered long-form,” says Block, describing the content.

Viacom declined to talk about financial terms of the deal with Hollister.

One key goal, although difficult, was to determine what Hollister's young consumer base wanted and what their reactions were. Historically, Viacom's Block says “it is a very difficult thing to measure when it comes content marketing.”

After three episodes, Viacom had Nielsen doing custom studies to determine the purchase intent for Hollister products. Based upon these results, it made content adjustments in the back half of the partnership.

“The digital production is pretty fluid -- it's not a scripted drama, said Viacom's Block. From deployment to analysis, these studies can be completed in roughly three weeks.” In the past, data such as this could take several months to analyze.

Data from the studies, Block says, “affords the opportunity to adjust the storyline, talent and actual creative output as a result.” In addition, while Block says Nielsen surveys have been used in the past, the depth of metrics is now richer. This includes “vanity metrics,” where views demonstrate popularity and interest -- sentiment analysis by way of monitoring engagements (comments, likes, shares).

The result is that branded entertainment for these shows is not heavy-handed.

Michael Scheiner, senior vp of marketing for Hollister, says “everyone is dressed in Hollister [including the host and influencers]. But that is it.” He adds: “95% of the comments are positive.” This comes from “not by pushing the brand, but just having the content consumed.”

Scheiner says "we are creating content that is super relevant to them."

Hollister has seen substantial gains from this analysis and approach. Over the last two seasons, some 21 million have viewed the two series -- amassing 85 million minutes of content. Purchase intent rose by double digits percentages, and word association with the shows are strong, says Scheiner.

Going forward -- starting this month -- Viacom’s Awesomeness is working series with Kraft’s Lunchable’s brand --- its first ever branded entertainment partnership for original series on Nickelodeon on YouTube. The show will feature Nickelodeon talent, written by Nickelodeon writers and will live across Nick's social media platforms.

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More Nick: Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever!

Originally published: Monday, April 29, 2019 at 9:41pm BST.

Additional source: w3schools.com.
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