In a time where the weather is erratic
in Malaysia, Korean-made Ginkgo Natural promises to nourish the skin to
keep it feeling fresh and lively. The Ginkgo Natural range is one of
many prestigious products, backed up by research and certified patents.
This drive for quality is one of the reasons for their establishment in
over 20 countries such as China, Japan, USA and now Malaysia.
Ginkgo
Natural is the best-selling all-natural range curated under the
multi-billion dollar Korean cosmetic giant, Charmzone. This popular
skincare brand is now brought to Malaysia’s shore by its sole
distributor, CJ IMC - Korea’s leading cosmetic distributor and premium
merchandiser.
11street, one of the largest e-malls in Malaysia,
is proud to be the first in Southeast Asia to feature exclusively the
range of Ginkgo Natural products to cater to the Malaysian market.
“Charmzone
is very established in Korea, so it gives us great pleasure to partner
11street to feature our Charmzone’s Gingko Natural range for the very
first time in Southeast Asia. Ginkgo Natural is one of the most popular
Korean cleansing products that has hit strides in the Korean market
through e-commerce. While e-commerce is already at its peak in Korea,
Malaysia is still in its growing stage; therefore, it presents us with
the perfect opportunity to tap into the Southeast Asian market through
11street to extend our products to lovers of Korean skincare in
Malaysia. We believe we can achieve this through 11street, thanks to
the enormity of its platform and Malaysians’ admiration towards Korean
culture,” said Lee Yong Jin, Managing Director of CJ IMC Southeast Asia.
 |
| Bruce
Lim, Vice President of Merchandising at 11street sharing an anecdote
with the audience at the exclusive launch of Ginkgo Natural on 11street |
Vice President of Merchandising for 11street, Bruce Lim said
during the media event: “We are motivated by this partnership with
Ginkgo Natural to provide high quality, prestigious and affordable
beauty products for our consumers. As part of our recently launched
‘Shop The World’ campaign, we aspire to bring in more international
products for our Malaysian market. Therefore, by bringing in renowned
brands such as Ginkgo Natural, 11street sees an opportunity to build
bridges between the brand and our consumers. We believe that Ginkgo
Natural is a good fit due to its product efficacies, thanks to its
all-natural ingredients. Ginkgo Natural is one brand that packs a silent
but robust punch.”
 |
| Lee
Yong Jin, Managing Director of CJ IMC for Southeast Asia introducing
Ginkgo Natural for the very first in Southeast Asia through 11street |
As part of the partnership, 11street
will feature Ginkgo Natural’s basic skincare range, which encompasses
three steps – cleansing, toning and moisturising. For the first step,
Gingko Natural features the Cleansing Tissue for make-up removal, and
the Cleansing Foam to clean off residue make-up and is suitable for all
skin types. Meanwhile, the Ginkgo Natural Skin Toner helps tighten pores
and balances skin pH after cleansing, to prepare it for the third step –
moisturising. Ginkgo Natural suggests the use of its Essence to lock in
moisture and promote skin repair, before applying the Emulsion in the
day, or the Cream at night. The former leaves a light and lingering
feeling on the skin, while brightening it up at the same time. The
latter supplies skin with more moisture, yet making it feel light and
fresh.
Using state-of-the-art technology, Ginkgo Natural
effectively nourishes the skin, leaving skin soft and dust-free. Ginkgo
Natural harnesses the anti-oxidative power of ginkgo leaves to nourish
and protect skin against everyday stress and damaging environmental
elements. The ECOCERT-certified Ginkgo Natural range is made up of 95%
natural ingredients, and contains zero mineral oil components.
 |
| Agnes Lim, Malaysian model and actress posing with a Ginkgo Natural product at the exclusive launch on 11street |
Agnes Lim, Malaysian actress and model who was present at the
partnership announcement shared: “The products from Ginkgo Natural leave
a fresh feeling on my face upon application. It certainly is a welcomed
feeling, given the unpredictable weather conditions in Malaysia. The
best surprise came in the form of the cleansing tissue, which is also
Gingko Natural’s most sought-after product. It is ultra-soft, so it
feels good on the skin and completely and effectively removes make-up.
It is perfect for someone like me, who is always on-the-go.”
 |
| The full range of Ginkgo Natural products available exclusively on 11street |
11street
introduces special promotions for Ginkgo Natural products under
11street’s ‘Shop The World’ campaign, which runs from
1 March to 3 April
2017 with up to 65% discounts on Ginkgo Natural products and free
shipping to West Malaysia.
During the promotion period, these products
will range from RM7 to RM119.97 with an additional exclusive 15%
discount coupon available for download on the Ginkgo Natural promotion
page on 11street.
For more information on Ginkgo Natural
products on 11street, please visit
(http://www.11street.my/benefit/promotionDetail.do?planDisplayNumber=584882).
About CJ IMC
CJ IMC Korea is no 1 global
partner of excellent Korean products as a professional merchandising
company. CJ IMC Korea is doing trading of various products such as
beauty, fashion, kitchen and living directly and indirectly oversea with
IMC global. Core competence of CJ IMC is know-how in product design,
sourcing and sales from 20 year’s experience of CJO. Mission of CJ IMC
is to ensure product competitiveness for CJ O Shopping and CJ Global JV
sites. CJ IMC making inroads into the world market, first landed country
was in China since 2004. CJ IMC Malaysia is the 10th country which
landed in Malaysia on February 2016. CJ IMC Malaysia strategy plan for
year 2017 is to expand on CJ’s private brands and global distributorship
brands from Korea. CJ IMC Malaysia targeted to penetrate into 3 main
channel which includes home shopping channel, online channel and offline
channel.
