Cateva idei misto de la Cannes 2011| Salute Trainer

The Japan Maritime Self-Defense Forces is an organization which sustains peace in Japan. Due to this fateful mission, hard inner discipline is expected of Self-Defense Forces officers. However, attitudes among the young have drastically changed and many no longer aspire to this profession. Our challenge was to refocus young people’s attention on the Self Defense Forces, and increase the number of applicants. As a solution, we created a mobile training application; 'Salute Trainer.' 'Salute Trainer' allows people to practice a "Salute" of Self-Defense Forces officers.

Case study for Salute Trainer: here.

In an isolated world, companionship is at a premium

via Futurescoping:

A Japanese cafe concept that’s become quite popular is the pet cafe, where stressed locals can gather to enjoy a meal, a beverage, and some relaxing companionship with a rabbit, cat, or dog. Since many rented apartments in Japan do not allow pets, these cafes offer a safe haven for animal adulation. One example is the Usagi-To Cafe in Nagoya, which is a rabbit-themed establishment that features decorations, toys, and food prepared in the shape of a rabbit (although the rabbits themselves are not on the menu). Since quality pet time is a commodity in Japan, there is an entrance fee and per minute charge.

You can also bring your own rabbit to socialize with the in-house animals, should your pet need time to mingle with its own kind.