The WWF Format: the product is the message

Case study: cannes lions

The WWF Organisation is one of the most important environmental organizations in the world. For 50 years the WWF has pursued one goal: to rescue the rainforests. With this Partner we wanted to raise this important issue . That’s why we invented the world’s first green file format: The .wwf. A file format that simply cannot be printed out. We wanted to put an end to the unnecessary printing and start raising global awareness of the destruction it causes. The product is the message.

Cateva idei misto de la Cannes 2011| Underheard in New York

Our agency was challenged by the New York City Rescue Mission to raise awareness of the worldwide homelessness problem. We developed Underheard in New York with the objectives of first helping members of the marginalized homeless population speak for themselves and then, inspiring the world to listen.

We identified four homeless men and set them up with Twitter accounts and prepaid phones with unlimited text messaging service. We asked them to tweet about their life experiences by sending text messages to Twitter, broadcasting their stories to the world.

Case: cannes lions