Barbarian

Unveiling 'The New Era of Women's Sports' report. An open invitation for brands and marketers to learn how to participate in emerging cultural conversations on the future of sports. As this is the opening chapter of a multi-part series, this first launch introduces ‘The New Cultural Operating System’ framework. We'll be periodically releasing more content, such as Next Gen Fandom, Star & Social Power, Fandom-nomics and more. Discover the power and potential of Women+ sports, and how they are shaping the industry, influencing culture, and expanding fan bases—all impacting brand relevance. While attention to Women+ sports continues to grow, our report examines the role of social and digital engagement in driving popularity. See the report here: https://lnkd.in/g-jipDRd

From tackling briefs to leveling up digital experiences, your Barbarian team is always up for the challenge. In honor of National Video Games Day, we've transformed our team into pixelated heroes in a custom-made video game. Watch Lisa Kim, Brent Weldon, and Molly Ellenbogen come to life as digital avatars, crafted with next-gen tech like Unreal Engine. Future game release soon, perhaps? 👀🎮

I'm excited to share that g-Innovations has been acquired by Barbarian! I'm honored to join their amazing team and continue the journey with the talented folks from g-Innovations. Leading the team at g-Innovations has been a true privilege. I'm thrilled to see what we can accomplish together as part of Barbarian and conquer new frontiers 😉 Onward and upward, together as Innovative Barbarians!

Excited to announce a new chapter for Barbarian as we’ve acquired the digital transformation company, g-Innovations. As the g-Innovations brand is now folded into Barbarian, this integration creates a powerful synergy, enabling us to deliver clients end-to-end customer experiences at scale by combining expertise in platform development with our existing design and strategy capabilities. This acquisition brings amazing new members and talent to our teams including Gourang Mehta who shares: “We were drawn to Barbarian’s rich history of innovation and early adoption of emerging technologies, and by joining forces, we can offer clients a comprehensive suite of services, from ideation to execution, while constantly pushing the boundaries of what's possible in the digital landscape.” See in Ad Age: https://lnkd.in/eaGPh4Vq Read More: https://lnkd.in/edzGj5X8

The Drum 🥁 asked agency leaders how they're keeping accessibility and disability rights top of mind as the Paralympics are ending, and disability awareness is likely to fade from the spotlight. Our Director of People & Culture, Mary Braxton Jenson, shared her take below. ⤵  “We’ve made significant strides toward accessibility, especially with the rise of hybrid work. This includes implementing physical accommodations to workspaces for anyone with a physical disability but also encouraging flexible work arrangements to help with non-visible disabilities. Our goal is a supportive environment where everyone can contribute. While the marketing sector has made progress, more work is needed to ensure accessibility for all – inside and outside of the physical workspace. By focusing on inclusivity and providing necessary accommodations, we can create a more equitable and welcoming industry.” https://lnkd.in/eWVQ4ruV

Thrilled to share that our own Creative Technologist, Stuart Rentzler, was featured in The Drum's article on 'The consumer tech that agency land couldn’t live or work without.' 🥁 Take a look at his thoughts below: “The LED/LCD screen, whether in my laptop or connected to my portable MSI Claw for gaming and work on the go, thin screens are a true game-changer in life. Imagine how heavy life would be if we had to lug around laptops with glass monitors – like a brightly colored 1999 iMac modded with colorful iWheels shoved on it along with an extending telescoping trolley handle so we could roll our Macs back and forth to work... And if monitors were never invented? TikTok would be reduced to hand-drawn sketches of crazy stunts, faxed to your mobile phone and printed out in one long, scrolling sheet!” https://lnkd.in/ebyAPRhk

Anddddd that’s a wrap. Thank you, Intern Horde, for making this summer at Barbarian extra special. 🧡 We are so proud of each and every one of you! Kendall Tarrant, Danielle Moss, Tristan Dunn, Helena Hargraves, Audrey Baughman, Elizabeth Carrie, Katerina Triantafillou, Savannah Baker

Thrilled to share that our very own Executive Director of Strategy, Jo Hayes, was selected as ADWEEK 's Strategist Agency All-Star 💫

Congratulations to our very own Executive Director of Strategy, Jo Hayes, for being honored by ADWEEK as the Strategist Agency All Star! ADWEEK's Inaugural Agency All Star Awards honor agency leaders not just achieving excellence within the walls of their own businesses, but also pushing the industry forward as a whole. Jo Hayes represents what it means to be an All Star in every sense, from launching our industry’s first and only standardized public workforce diversity database to innovating at Barbarian through the creation of a foundational methodology empowered by Human-first Insights. Her philosophy of being a 'gardener, not a farmer' has guided her in mentoring and fostering the growth of over 20 women and BIPOC professionals. We are so proud and lucky to have you Jo Hayes. 🧡 https://lnkd.in/eZT3hH9b

Barbarians go for the gold inside and outside the office 🥇 What "sport" would your coworkers win gold in? ⬇