Hey Taco Bell, let's bring back the "Super Delicious Ingredient Force." (Like Gordy says in this fun ADWEEK article from Brittaney Kiefer) https://lnkd.in/g8CaMjkm
About us
Hello. We're a creative house. CREATIVE. Here’s the thing. Nobody cares what you have to say. (Not you, the person reading this, but your brand.) People literally go out of their way to avoid ads. Which means creative needs to be more creative than ever. We don’t mean razzle and dazzle for the sake of razzling and dazzling. But deliver a compelling message in a way that’s unexpected, engaging and ultimately enjoyable. Making people not want to avoid it, but actually absorb it, and actually like it. That’s what quality creative does. HOUSE. The traditional agency model doesn’t hold up any more. Too bloated, too slow, too much malarkey. (And having worked at agencies big, small and medium-sized, we’ve seen and smelled it all.) Which is why we’re built like a production house. We’re lean. Just a few humans, hell-bent on finding great ideas and making them. And if needed, an arsenal of strategists, designers, etc. to call on. We’re fast. We don’t waste months strategizing about strategy or quintuple bidding. We cut to the heart of the problem and solve it efficiently. In fact, we’re partnered with a few select production houses to shave time and money off the entire process. We’re project-driven. We approach each one differently. Putting every ounce into the project, without the whole choreographed song and dance of an agency desperately trying to be your AOR. We just want to collaborate with quality partners to deliver the highest-quality product.
- Website
-
http://www.qualitymeatscreative.com
External link for Quality Meats Creative
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Chicago, IL
- Type
- Partnership
Locations
-
Primary
Chicago, IL 60613, US
-
Austin, Texas, US
Employees at Quality Meats Creative
Updates
-
Excited to add a new butcher to help us expand our beautiful display case of meat offerings. Meet/meat Jonathan King. Does that make sense? We sometimes lose the compass on our meat metaphors. Point being, we hired someone to be our head of growth, and we’re excited. https://lnkd.in/gfdsJtWF
Quality Meats Hires Jonathan King as Head of Growth | LBBOnline
lbbonline.com
-
We'd like to say we can promise this, but our lawyers said maybe don't. Famous last words. Or first. Or middle. Dealer's choice really.
Serving up strategic cold-cuts in a world of lukewarm hot-takes / Strategy @ Quality Meats Creative:
If you want to Aim for Fame (and who wouldn't?), its helpful to be pointing in the right direction While no one can guarantee fame, this guide might help you plan for it Fame burst onto the scene a decade ago with Binet & Field's Long & Short of It, and unless you've been living under a rock you'll have come across it It's marketing's most enigmatic and infamous principle, promising effectiveness and efficient outcomes, but it's also mercurial and tough to pin down So i've employed the help of (entirely fictitious) glam rock superstars 'The Five Facets of Fame' to bring the principles of fame to life
-
Quality Meats Creative reposted this
Serving up strategic cold-cuts in a world of lukewarm hot-takes / Strategy @ Quality Meats Creative:
Not everything meaningful is measurable, and not everything measurable is meaningful It's a simple truth, and navigating it is what separates the best analytical thinkers from the unimaginative number crunchers Unfortunately the myth of a distinct binary between the quantitative and the qualitative persists, the truth is quite the opposite: - Data should be a tool to overcome biases, not a weapon to justify them. - Creative people tend to be stronger analytical thinkers, not worse ones - The best data we have supports creativity, not harms it - Asking questions and open mindedness is essential, not bad practice There's been lots of data discussions recently at Quality Meats - Quantitative Meats if you will - and as part of our mission to 'get rid of the bad stuff that gets in the way of the good stuff', it makes sense to tackle those misunderstandings. And as someone who's led strategy on creative award winning ad campaigns and innovation award winning econometrics studies - I can tell you that the notion of a binary is total and utter nonsense. The best strategic thinking is never a direct output of 'the data', it's qualitatively quantitative.
-
Attention to all our client homies, sorry, but we’ve gone boating’ #RemoteAgenciesHave2Hang2 #IsThisHowHashtagsWork? #PlzStillSendUsNewBizCuzWeBackTomorrow #Shmaschtags
-
Is it weird/too late to post these Ad Age Small Agency Awards photos? Oh well, we don't care, because we thoroughly enjoyed ourselves, and hanging out with a community of like-minded humans running like-minded businesses. 📸 @Mark Davis
-
Jamie Stark & Maxx Delaney were named ADWEEK Agency All-Stars. Technically they're "Rising Stars," but in reality they've risen long ago. They are the qualitiest of our meats. And we're damn proud. "Drive it like you stole it."
-
Quality Meats Creative reposted this
Serving up strategic cold-cuts in a world of lukewarm hot-takes / Strategy @ Quality Meats Creative:
⛳️ Effectiveness isn't just important it's the whole entire point 🏌️♀️ - It's the best argument for creativity we have. - It's the defining function of strategy in advertising - It's a conversation often dominated by complexity and confusion. Such a fundamental part of what we do shouldn't be dominated by impenetrable experts and shady snake oil salesmen. So I've put together a primer, breaking down the complex world of effectiveness into three simple "apertures": 1️⃣ Creative Effectiveness: Is your ad doing its job, or just looking pretty? 2️⃣ Communications Effectiveness: Are your messages hitting the mark? 3️⃣ Campaign Effectiveness: The big picture - are we moving the needle? Plus, I dive into: The pitfalls of multi-touch attribution (I couldn't resist giving it a kicking - sorry) and how to approach "best practices" Note - little 'meta' strat joke - I've written this post using the effectiveness best practise of LinkedIn sharing - which also says end on a question... What is your take on Effectiveness?
-
Don't you hate it when your mini teacup pig swallows your keys? We do too, but if you deliver for DoorDash you can earn cash fast and make it all better. Thanks to Ad Age and Tim Nudd for making it a pick 'o the day. And CLIO Awards David Gianatasio
-
Amy G. Edwards and Paola Ortega hung out with Indie Agency News and some other smaller agency pals from Öpınıonated, Curiosity, Special U.S., PREACHER, Terri & Sandy, Doe-Anderson, Cornett to chat about the Ad Age Small Agency Awards and other small agency things. Our main contribution was Amy having a Minnesota accent-off with Doug Zanger. Enjoy. https://lnkd.in/gkEA38bj
Out of 62 Ad Age Small Agency Awards winners, 20 were Indie Agency News members. Join us as we celebrate the wins and talk to some of the winners about another outstanding Ad Age conference and why bringing the indie community matters more than ever. Check out all of our member winners here: https://lnkd.in/gAiCBhTS #indiework #indieswork
Winners, Winners: Celebrating Ad Age’s Small Agency Awards
www.linkedin.com