dentsu is going to Cannes Lions International Festival of Creativity! This year, we are set to make waves at the Cannes Lions with an exciting line up of events and sessions — both at the Palais and at the dentsu Beach House. Get ready for an incredible week of insights around creativity, innovation and impact! We'll be sharing all the highlights, key takeaways, and behind-the-scenes action, so be sure to: ☀ Bookmark this page: https://bit.ly/4aPUrvl ☀ Follow the hashtag #dentsuatcannes2024 to stay in the loop!
概要
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
- ウェブサイト
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https://bit.ly/3lDa6Ff
dentsuの外部リンク
- 業種
- 広告サービス
- 会社規模
- 社員 10,001名以上
- 本社
- Tokyo
- 種類
- 上場企業
- 専門分野
- Marketing communications、Advertising、Media planning、Media buying、People-Based Marketing 、Creative、Innovation、Data、Technology
場所
dentsuの社員
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Dominic Powers
Chief Growth & Innovation Officer, Asia Pacific, at Dentsu
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Patrick Hounsell
Data-Driven Media Agency Leader
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Fiona Black
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Andrew Fawcett-Wolf
Media & Creative Services Executive (General Management, Sales/Sales Management, Operations Managment (On/Near/Offshore), Finance, HR ). Diversity…
アップデート
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dentsuさんが再投稿しました
82% of CMOS believe Creativity has more potential than ever to unlock growth, but what does that look like in 2024 and beyond? Consult our brand new CMO Report to find out where and when 950+ marketers are investing to unlock growth! 🔗 Get your copy here: https://lnkd.in/dcQvyWgt #DCCCMOSurvey2024 Abbey Klaassen dentsu
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"Interest in gaming is still strong today, but brands are changing their approach from test and learn to a more strategic approach, using gaming as a long term marketing and advertising lever.” Mauro Nogaré, EMEA Lead, dentsu Gaming. Read more about how advertisers can tap the gaming opportunity in WARC Media’s latest report https://lnkd.in/grbGZ9w7
Global Advertising Trends: Gaming an untapped opportunity
warc.com
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#INTERVIEW | "Les grands rendez-vous sportifs stimulent la consommation des ménages" : Barbara Vite partage son analyse sur Paris 2024 dans The Media Leader FR. Barbara Vite, Head of Research & Insights chez Dentsu insights, discute de l'impact des grands événements sportifs, notamment des Jeux Olympiques de Paris 2024, sur la consommation des ménages dans une interview avec The Media Leader FR. Elle explique en trois points clés comment ces événements influencent le comportement des consommateurs : - Une véritable célébration du sport et de ses valeurs, attendue par les marques et les diffuseurs. - Une stimulation de la consommation des ménages, particulièrement lorsque les performances des athlètes sont au rendez-vous. - Un impact positif en termes de croissance, de visibilité pour la créativité française et d'engagement inclusif. 👉 Découvrez l'intégralité de l'interview ici : https://lnkd.in/enQN6MKe #Paris2024 #Sport #Consommation #dentsu
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dentsuさんが再投稿しました
Dive into the world of CMOs and their unique take on creativity with our brand new Dentsu Creative CMO Report 2024. Packed with unprecedented insight from 950+ CMOs, the report is the ultimate guide for marketers to benchmark their progress against industry peers! Are your investments in tech keeping pace? Do you hold similar views on your relationship with consumers? Download your copy to find out: https://lnkd.in/dcQvyWgt #DCCMOSurvey dentsu
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dentsuさんが再投稿しました
AHEAD 2024 | 𝗔𝗯𝗿𝗮𝘇𝗮𝗿 𝗲𝗹 𝗽𝗮𝘀𝗮𝗱𝗼 𝗰𝗼𝗻 𝗽𝗿𝗼𝗽𝗼́𝘀𝗶𝘁𝗼 💡 La nostalgia es una moneda cultural que da forma al mundo actual. La sociedad presente muestra un interés destacado por determinados aspectos del pasado. Las marcas pueden aprovechar este momento de añoranza para acercarse al consumidor, pero no todo vale, hay que saber cómo hacerlo para ser relevantes. Laura Moscat Agustí, Media Strategist en dentsu X Spain analiza las acciones pasadas para llegar a la conclusión de que en un mundo en el que los éxitos de ayer son las tendencias de hoy, las marcas deben desafiar los límites de mostrar solo “la novedad”. 🔗 Si una marca apuesta por hacer uso de la nostalgia para construir vínculos más profundos con su audiencia, debe asegurarse de que la nostalgia está alineada con el propósito de su negocio y que conoce qué es realmente relevante para a su público. Elisa Brustoloni | Oscar Herraiz | María Alvarez Gómez | Carlos Pacheco | Laura Moscat Agustí | Jorge Vázquez | Alvaro Notario de Cárdenas | Maria Gonzalez Ros | Ana Urquiza Cano | Sonia M.
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Dentsu are pleased to announce the dual appointments of Ganga Chirravuri as President, Product and Development APAC, and Matt Farrington as President, Investment and Trading APAC. These strategic appointments underscore dentsu's commitment to driving innovation and growth through its client solutions across the APAC region. Read more: https://lnkd.in/eHDx77HC
Dentsu Strengthens Leadership Bench with Dual Media and Product Development Appointments | LBBOnline
lbbonline.com
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EVENT | DMEXCO - Digital Marketing Expo & Conference 2024, Europe’s leading digital marketing & tech event, is happening on September 18-19 in Cologne. Join us at our booth at the World of tech to meet DeeCee our avatar, and connect with industry leaders, marketing pros, and tech pioneers to set the digital agenda. 💡 We will also be hosting two engaging masterclasses with our clients and partners, offering deeper insights and interactive discussions on the latest trends and innovations. Don’t miss out—where tomorrow’s digital business happens today! 🚀 Find out more about the event agenda and register here: https://lnkd.in/dCDHUUc. Stay tuned for more updates! #DMEXCO2024 #technologypartner #agencypartner #innovation #customerexperience #masterclass #dentsucreative #dentsu #merkleadentsucompany #dreamdodeliver #colognegermany
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dentsuさんが再投稿しました
AHEAD 2024 | 𝗘𝗹 𝗱𝗲𝗯𝗲𝗿 𝗱𝗲 𝘂𝗻 𝗮𝘂𝘁𝗲́𝗻𝘁𝗶𝗰𝗼 𝗽𝗿𝗼𝗽𝗼́𝘀𝗶𝘁𝗼 𝗱𝗲 𝗺𝗮𝗿𝗰𝗮 Jorge Vázquez, Client Manager nos habla en esta entrega de #AHEAD sobre el deber de un auténtico propósito de marca. En un mercado en el que el consumidor está completamente sobre saturado de impactos e información, es cada vez más relevante el mensaje que transmitimos desde las marcas, no solo desde la diferenciación, sino también desde el ámbito social, trasladando un verdadero propósito en beneficio a la sociedad 🛍 Elisa Brustoloni | Oscar Herraiz | María Alvarez Gómez | Carlos Pacheco | Laura Moscat Agustí | Jorge Vázquez | Alvaro Notario de Cárdenas | Maria Gonzalez Ros | Ana Urquiza Cano | Sonia M.
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dentsuさんが再投稿しました
Draw a venn diagram of football, marketing and #fandom, and dentsu's Amar Singh would be smack bang in the intersection! Check out his take on the soccerization of UK football and what it means for brands: https://lnkd.in/etZWc5KE