We are excited to announce that dentsu and Merkle are accelerating the growth of our customer experience management (CXM) capabilities in Southeast Asia (SEA) with the launch of Merkle in Thailand! Asia-Pacific is at the forefront in many aspects of customer experience with innovative approaches and significant advancements that reflect the region’s dynamic business landscape. As Southeast Asia is projected to be one of two subregions to contribute to the majority of #CX service spending in APAC by 2027*, Merkle’s launch in Thailand positions us to ride the growth in this segment. In collaboration with dentsu’s expertise in innovation, creativity, and technology, we’re providing comprehensive digital marketing solutions at scale in Southeast Asia and beyond. Read the full press release here: https://ow.ly/6WjS50TjviF *IDC, 2023, “Asia/Pacific Customer Experience Services Spending to Hit US$43.8 Million by 2027 Amidst Volatile Market” (https://ow.ly/GRZ950Tjvj6)
About us
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
- Website
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https://www.merkle.com
External link for Merkle
- Industry
- Business Consulting and Services
- Company size
- 10,001+ employees
- Headquarters
- Columbia, MD
- Type
- Privately Held
- Specialties
- Customer Relationship Marketing (CRM), Enterprise Technology Services, Analytics, Data Sourcing, Experience and Personalization, Performance Media, Customer Strategy, Customer Loyalty, Addressable Advertising, Identity Resolution, Data Management, SEM, SEO, Display Advertising, Paid Social, Amazon Advertising, Marketing Technology, Customer Experience, Performance Creative, User Experience, B2B Marketing, Enterprise Technology, Customer Experience Management, CXM, and Walmart Advertising
Locations
Employees at Merkle
Updates
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What does the future hold for the #AI industry? Join Merkle at #ZetaLive2024 on September 26 to hear from 75+ speakers across 25+ sessions on how to leverage AI to achieve your business goals: https://ow.ly/JQnX50TeHGL
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How can the right image drive donations? Find out in this NonProfit PRO article by Merkle experts: https://ow.ly/eP1R50T4vJG
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In a pop-up shop, "every shopping experience feels more exclusive and special," says Barry Fiske. Learn 10 reasons to consider this marketing tactic in the Fast Company article: https://ow.ly/7uM750T4vCB
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Discover how video is revolutionizing #B2B marketing! 🎥 In The Drum's discussion, Merkle's Sonya Hand and other leaders dive into the strategies behind today’s most impactful campaigns: https://ow.ly/xR4m50Tb1BK
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Don't miss out on #BrazeForge2024! Meet with our Merkle team from Sept 23-25 in Las Vegas and gain insight on the best tools and strategies to boost your customer engagement and loyalty: https://ow.ly/AACH50T79iP
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#MerkleProud to support new parents with our parental leave, empowering our team to thrive in both work and family life. 🤝❤️
🌟 Exciting News! 🌟 I’m thrilled to announce that I’m officially back from four months of maternity leave! I’m incredibly grateful for the support and understanding of my amazing company, Merkle during this special time. A heartfelt thank you to all my wonderful coworkers and team who stepped in and ensured everything ran smoothly while I was away. As I return to work, I’m filled with excitement and enthusiasm to reconnect and contribute once again. Here’s to new beginnings!
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With the rise of apps and social media, is your brand's website losing relevance? Chanelle De Nysschen considers why a strong web presence is crucial for maintaining your brand's unique identity in The Drum's latest feature: https://ow.ly/pZfS50TaeQ9
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How can your business drive revenue growth in retail media? Attend Merkle's #DF24 panel featuring dentsu, Dick's Sporting Goods, Salesforce, and Grupo Casas Bahia on September 19, 9:45am PT at the Intercontinental San Francisco to learn more: https://ow.ly/szE250T79hO