The Spots

Must I mention that Oscar spots are nearly as much as an event as those for the Super Bowl?

Here's how we know this: M. Night Shama-lama-ding-dong got an imcomprehensible but well-done :60 for American Express.

And then Kodak (who's always got something because they're big into film stock) has something that just tries to pull at the heartstrings and ends up pulling my finger.

But they spent a lot of money on it, so let's give it a disproportionate amount of attention rather than recognizing it as the total schlock it is.

See? Just like the Super Bowl commercials.