ROBOPLASTIC APOCALYPSE-Incomprehensible Transmissions from the Nostrodomatron

The nineties! It was my toy robots hangover decade. I woke up after the insane robots party that was my childhood from 1977-1987, wondering if it was all real and who were all these broken Autobots in my bed. I remember thinking it would be nice to have an Optimus Prime that wasn't a decapitated paraplegic, but by 1990 the idea that I could find unbroken versions of my childhood toys seemed an impossible dream. The garage sales dried up and one comic shop owner in my hometown told me nobody wanted those robot toys anymore so I would never find them for sale anywhere again. But things changed one day in '93 when I found a copy of Toy Shop magazine. Toy Shop was the eBay of the 90s with toy ads by sellers from all across the country in one convenient oversized 200 page newsprint monster of a magazine. So join me and special guest Anthony Foust of the Transformers Toy Collectors FB page for a little '90s Toy Shoppin' and robots talkin'. What were the hot vintage Star Wars and Transformers items of the 1990s and are they still hot today? Would you send a money order to someone you didn't know to pay for a toy you weren't sure they had based on a tiny little ad picture you couldn't really see? Would you pay $50 for an orange carded Lando Calrissian or $250 for a Godbomber? Oh yes you will in this IT ALL COMES BACK TO LANDO edition of the Podcastalypse!

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YBMV-YOUR BOUNTY MAY VARY

One does not simply podcast about Toy Shop and forget to mention Star Wars. Toy Shop was THE secondary market for vintage Star Wars collectors throughout much of the 90s. Chris G's Toy Shop Scrapbook is an outstanding catalog of the most interesting Star Wars ads that appeared over the years and I highly recommend checking that out. During the show I mentioned to Anthony that there were three holy grail Star Wars items that popped up over and over in the pages of Toy Shop and he had a great theory about why those items were held in such high regard. The die cast TIE bomber and 12 inch IG-88 above were two of those, and I just threw that Battlestar Galactica Landram ad in there because I thought it was funny. That toy could be bought for 30 bucks in the pages of Toy Shop once, and nowadays it goes for no less than $8,000!

GAMMA RAYS FOR FUN AND RETIREMENT

One fun thing about the butt end of each Toy Shop issue was the convention listings. The 90s saw all sorts of sci-fi and toy conventions happening all over the US. Some of these are still being held and others have since died off. And like the conventions, some of the guests you could see at 90s shows are still around and others have since died. But one thing about conventions hasn't really changed in the last 20 years, and that's the guarantee that whenever two or more gather in the name of sci-fi, Lou Ferrigno and David Prowse will be there.

Part of Anthony's Micro Collection Collection

MORE THAN REMEMBERED THE BRAIN!

Better podcasters than me have talked on their shows about Toy Shop and how much fun the pre-eBay action figure market was for Mego and Star Wars collectors. But what about Transformers? Was Toy Shop as good a robot resource as I remembered it being? I remember in the early 90s the selection of robots being pretty crappy compared to the tons of Star Wars stuff they had. Anthony and I offer up some explanations for why that was. But by about 1997, Toy Shop's pages started getting pretty Transformery. Then eBay hit and the rest was history. For a time, though, Toy Shop was the only way I could catch glimpses of and actually buy the robots of the 1980s I thought were long gone. It was an auction site, encyclopedia, and toy store all in one. But were its Transformers offerings as varied and cool as I remembered them being? I decided to look through about three years worth of issues from '96 to '98 to find out for sure. 10,000 pages of ads later I had my answer!

Giant TF / Voltron display from Old Tyme Toy Store in the December 19, 1997 issue

METROPERPLEXING!

After looking through all those Toy Shop ads I was reminded of how terrible many of the descriptions and pictures were. Nowadays eBay auctions feature big full color digital photographs of items from multiple angles and sometimes some pretty decent descriptions from knowledgeable sellers. But back in Toy Shop times you were lucky if the picture was bigger than your thumb and the seller could describe accurately what they had. You were even luckier if the robot had all its parts together. I guess the lack of good descriptions was because of sellers' general ignorance of Transformers. They'd maybe be able to figure out a robot's name if it had its box, but asking if a dealer had a certain loose Transformer in their pile was playing the robot lottery. Then there were the dealers who were flat out misinformed running ads for things that didn't exist, like the K-Mart exclusive Goldbug or Chopstick the Japanese Transformer. But when they got it right...

Grandstand Collectibles August 29, 1997

REFLECTORING THE RARITY

A lot of times there were knowledgeable dealers in Toy Shop who knew what they had and their ads were lessons on Transformer rarities. They'd unearth things I never knew existed like the above Scope Masters (which were just alternately named Euro releases more widely distributed as the Predators), or Japanese robots never released in the U.S., or the occasional cookie jar. During our conversation I tell Anthony how the very first time I saw Star Saber and Victory Leo was in a grainy little Toy Shop ad. Ads like that were rare but they kept me buying the magazine in hopes that I'd see more crazy exotic stuff like that. Oftentimes prices would be astronomical compared to what this stuff goes for today, as was the case with Reflector, but just knowing what the trends were really helped when it came to tracking down a lot of this stuff either in person or online.

The first time I saw Starsaber, Victory Leo, and Deszarus was this BOZ Enterprise ad from February 28, 1997

Part of Anthony's collection, including his favorites Devastator and Defensor

AND NOW THE TOP TEN RAREST/WILDEST/CRAZIEST TRANSFORMERS RARITIES I EVER SAW IN TOY SHOP MAGAZINE

Chris G's Toy Shop Scrapbook will forever be one of the most monumental accomplishments in the world of Star Wars action figure collecting (or anything else for that matter). Wouldn't it be awesome to see something like that, but with robots? Well, there are a couple reasons why I don't think such a feat could be repeated with the focus being on Transformers. Anthony and I discuss why that is on the show, and it mostly boils down to there wasn't as much Transformer stuff as there was Star Wars in Toy Shop. But after looking through 10,000 pages of Toy Shop magazines I did manage to find a couple examples of Transformers items that captured the spirit of what it was like collecting robots in the 90s. Here then are my top ten wild and crazy Toy Shop ads with a Transformers twist:

#10-The MC Axis Elita One and Hot Rod kits
#9-Pepsi Prime

MC Axis was a Japanese garage kit manufacturer that for a long time had the only G1 accurate Arcee and Elita One figures ever made. They didn't transform but that did not stop the kits from being legendary for just existing. Nowadays the accomplishment is a bit diluted with tons of unlicensed Arcee models and figures having been made over the years, but their Elita One remains rather special. And of course the original Pepsi Prime was the big red guy you really wanted to see at Christmas.

#8-The FX '95 G2 Breakdown

Back in January of 1995, G2 Breakdown made its FX debut at Florida Extravaganza '95 (or FX '95 for short). As the story goes, 300 of the figure were produced, with 204 going to Botcon '94, 48 to FX '95, and the remaining 48 being kept by Hasbro. In the years immediately after it was not unusual to see G2 Breakdowns pop up in the pages of Toy Shop, some of which were sold dirt cheap by the Hartmans themselves! Whether the Botcon or FX version, G2 Breakdowns are extremely rare so I love these old ads where dealers are getting rid of them for not even 1/10th of what they'd sell for today. On a side note, FX is coming back this year (but I don't think they'll have any Breakdowns left).

#7-Store displays

The relative lack of iconic Transformer store displays is one area that makes me really jealous of Star Wars collecting. Star Wars has all sorts of famous store displays but I looked through thousands of pages of Toy Shop and all I found for Transformers was this cardboard Mirage illustration and a model pup tent. I guess that's better than nothing so I put them up here at #7.

#6-Time Warrior

Before I decided to make up this list I never in a million years thought about the relative scarcity of Time Warrior, one of the earliest Transformer mail aways. When I was a kid I thought Time Warrior was the lamest of all things you could possibly get for sending away your robot points. Why get a watch when you could get a Powerdasher or the Omnibots? Especially since Time Warrior was TWICE as expensive as a single Omnibot! I guess lots of other kids felt this way because nowadays Time Warrior is an extremely rare, holy grail level Transformer artifact. They go for no less than $150 and that's if you can even find a complete working one. Is it really the rarest of the Transformer mail-in premiums as this ad describes it? I don't know but I guess I can see how someone could argue that.

#5-Testshot Prototypes!

Pre-production items for lines like Star Wars were all over Toy Shop but Transformers collectors didn't see that kind of stuff in the pages very often. These two auctions by two different sellers ran in two different issues. The Prototype Action Masters ad (above left) ran August 30, 1996. By some amazing coincidence, Alex Bickmore has color pictures of test shots for AM Blaster, AM Jackpot, and AM Krok that resemble these items up at his site. Maybe the ones at his site are from this very ad!

The auction for the Dinobots, Jazz, and Long Haul (above right) was run by Whiz Bang Toys back on January 16, 1998. While Whiz Bang auctions were a mainstay of Toy Shop going back before 1993, once eBay came around the 'Bang went with them. When Whiz Bang used eBay to auction Transformers unreleased and pre-production items in late 2000, their item descriptions came under fire from people claiming Whiz Bang wasn't as informed as they should have been on what they were selling. Whether or not these were actual G1 prototypes or G2 versions in the Toy Shop ad is debatable, but what is undeniable is Whiz Bang's ads made page 31 of every issue something to look forward to.

#4-G2 Greasepit
#3-G2 ATB Megatron

These two are also Whiz Bang auctions. G2 Greasepit was part of the same January 16, 1998 ad as the previous Dinobot test shots. Greasepit and the Racing Rig were an extremely rare unreleased Generation 2 item that popped up on display with other pre-production items at Botcon 1996. I think Mike Herz (Whiz Bang's president) was the person who put up that display and consequently this may be the same Greasepit seen at Botcon. I don't have every issue of Toy Shop so I don't know if Whiz Bang ever attempted to auction the other items shown alongside Greasepit that year, most of which were unproduced Action Master, Pretender, and Micromaster concepts.

The G2 Megatron Advanced Tactical Bomber is a very low production numbers release that came out at the tail end of Generation 2. It is most often cited as being an unreleased item (or a "prototype" as in this Whiz Bang auction from February 2, 1996) but enough eyewitness accounts have surfaced that I believe it did get released at retail, albeit in extremely low numbers.

#2-Defensor Giftset

On the show I tell Anthony that I believe the Defensor giftset to be the rarest production item of the original Transformer line. I think so few exist because Defensor was lame, but Anthony makes a good counterargument that there were kids who thought Defensor was awesome. So maybe nobody bought it or everyone bought it. Either way the ad above featuring the Defensor GS makes #2 on my list of crazy cool rarities in Toy Shop because those things were super rare before they started getting bootlegged.

#1-The original 1984 battle scene painting

On the show I explain the real reason I set about looking through years and years of Toy Shops was because I was looking for one specific Jetfire ad. I never found the one I was looking for, but stumbling upon this July 4, 1997 ad (right) where a store was entertaining bids on the original art of the 1984 Transformers battle scene made the whole search worthwhile. What an incredible piece of history this was. I was glad to find it because through the information provided I was able to do an interview with David Schleinkofer. I wish I would have remembered seeing this one the first time it came out so that I could go on this long journey of reacquiring Toy Shops I threw out a long time ago just to find it again. This one is actually better than the one I set out to find considering what I got out of it.

CLOSING SHOP

This episode represents countless dollars and hours spent acquiring and flipping through pages and pages of Toy Shops. Had I not thrown out all my original issues back in 1998 I wouldn't have blown so much time and money on this search for an old ad I remember seeing, but in the end it was a lot of fun. If anything I have a tremendous appreciation for what Chris G has done with his archive of Star Wars Toy Shop ads. I have posted a few more photo albums of ads over at the Robofacial Bookocalypse including some strange and misleading ads and also a little bit longer list of my favorite rare and interesting Toy Shop Transformer ads. I'm done collecting Toy Shops for now but if I ever do find that Jetfire ad I was looking for you can bet it'll be an episode unto itself.

SHOW NOTES OF THE PODCASTALYPSE

VF My Life! kicks off a Toy Shop obsession
Chris G's Toy Shop Scrapbook
Special guest Anthony Foust of the Transformers Toy Collectors page
MSipher's THAT BIG TRANSFORMERS VARIATIONS LIST version 4, August 1996

A good partial list of Scope Masters
My interview with David Schleinkofer
Chris G's Toy Shop Scrapbook
The Great American Plastic-Caped Jawa Find Part 1 and Part 2
Winning my Pepsi Prime redux
A quick recap of the story of G2 Breakdown
Interview with Mike Herz about his Florida Extravaganza Collectibles Show (FX)
The Hartmans Generation 2 rarities auctions results courtesy G.B. Blackorck

The carded rocket firing Boba Fett auction
That time a guy unknowingly auctioned off a lot of G2 Stunticons
The iconic ESB Hoth Battle header store display
The unreleased G2 Greasepit
Plastic Galaxy should be a TV series like Toy Hunter
Don't Rocket Punch your friends!

The 48th seal of the Roboplastic Apocalypse is exterminated by your command! Yes it's a Battlestar-tastic podcastalypse as we fire up the GobackaTron 1978thousand to witness the rise and fall of one of the most significant and notorious, yet short lived toy lines of my childhood-Mattel's Battlestar Galactica! Well actually all I do is talk about packaging and mold variations of the first four spaceships in the line. But that's more than enough to fill a show considering the controversy surrounding the release of these toys, from complaints by consumer activists who felt they were unsafe in the first place to the rising number of children who choked on their missiles during the holiday season of '78 to Mattel's response and the subsequent missile mail-in campaign. Were these toy spaceships too dangerous to have been sold to kids? Was it just one child that got hurt or was the casualty count much, much higher? Was Mattel's response to the injuries suffered by its customers adequate? Was there ever really any recall at all? Find out all this and more in this SPRING LOADED FOR YOUR DISPLEASURE edition of the podcastalypse!

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Check out the ships in their prototype colors over at Slow-Robot's Starlogged

LAUNCH ALL TOY LINES!

There is perhaps no other toy line with as huge an impact on toy history as Mattel's 1978 Battlestar Galactica. Their notoriety is due mostly to the tendency of children to choke on the small missiles included with the space ships and Mattel's subsequent attempts to prevent further injuries with a warning sticker campaign and a mail-in missile exchange. But before all that happened the toys had to get into the stores first. The first four ships in the BSG line could be ordered by retailers in six ways, as evidenced by the Codename:Galactica sales brochure/order form linked to above. Retailers could order either complete cases of each kind of ship or two mixed cases, one with an even spilt of Colonial Viper and Cylon Raider, and the other with the Colonial Scarab and Colonial Stellar Probe. The Viper and Raider usually cost a few dollars less at retail than the Scarab and Stellar Probe.

Retailers in 1978 advertised Battlestar Galactica toys rather regularly and ads for them like the one below were quite frequent from September through December of that year, but they dropped off considerably in 1979. Mattel solicited the line in their 1979 toy catalog along with a fifth vehicle, the Colonial Land Ram, but since that has only been known to appear in Canadian markets I suspect the 1979 toyline was only ordered by Canadian retailers or a very tiny minority of US stores. No retail sold examples of Land Rams have ever appeared on the secondary market in purely english packaging. Based on the lack of retailer advertising of non-clearance Battlestar Galactica toys in 1979, I think the line may have only lasted one year in the United States before being discontinued due to the missile crisis.

You can find more Mattel Battlestar Galactica spaceship ads online like this Jefferson ad from November 13, 1978 and this Target ad from September 28, 1978.

AyrWay 24 September 1978

MISSILE-ANEOUS PACKAGING VARIATIONS

At the onset of the line the packages of each ship had art showing them flying along in space, firing yellow laser beams and/or missiles. These early boxes did not include sticker related warning labels until Mattel began their warning label campaign. There were two types of stickers I've seen attached to these early boxes, both of which were white. The first read "CAUTION: Do not point or fire red missiles into mouth or towards face!" and the other was the message "Missiles not included. Launchers do not work". In addition to Mattel adding circular warning stickers, another change came when at some point the box art on the Battlestar Galactica packages was altered. The yellow lasers and launching missiles in the illustrations were omitted and the missiles that did remain on the box paintings were shown attached to the ships in addition to being recolored red. These altered boxes are most commonly found stickered with a red "Note: Re-designed toy! Missiles cannot be launched!" label. There also exists a variation where ships came packaged with bonus larger figures and a graphic was included on the boxes to show the promotion. You can see examples of those boxes at David Moss' Battlestar Memorabilia site.

Here's an example of the extremely rare earliest warning sticker variation-the white circle "Do not point or fire red missile..." which preceded the death of Robert Warren. Attorneys in the Warren case argued these stickers were not implemented in time to prevent serious injury. Image courtesy of ebay seller crazy88monster

First style (upper left) and second style (upper right) Colonial Viper boxes. Note the yellow missiles firing on initial release version box art. (Initial release box photo courtesy of David Welch of Childhood Memorabilia, eBay seller i.d. pezdudewelch)

First style (upper left) and second style (upper right) Cylon Raider boxes. Note the yellow missiles launching on initial release version. (Initial release box photo courtesy of eBay seller creativemailroom, later release box photo courtesy of eBay seller bakcoach1)

First style (upper left) and second style (upper right) Colonial Scarab boxes. Note the yellow missiles on box art of initial release version. (Initial release box photo courtesy of David Welch of Childhood Memorabilia, eBay seller i.d. pezdudewelch, later release box photo courtesy of eBay seller thetoyshophop)

FRAKKIN' BEWARE! Upper left is a comparison between a correct Viper and a Viper rocket back that has the nosecone of a Scarab or Stellar Probe attached to it. Although the pieces fit because they're modular, the correct Viper nosecone is much longer than the one from the other toys. If you're buying loose Vipers, make sure your nosecone is correct by measuring the overall length of the forward fuselage. It should be three times as long as the cockpit canopy. To the right is a comparison between a Viper and the much greyer missile firing Probe and Scarab. The rule of thumb is that if your Scarab or Probe is grey, it's the missile shooting version. Later non firing ones were white like Vipers.

SO SAY WE CLEARANCE

Toy City 01/21/79

Mattel's announcement of their missile mail in campaign on January 11, 1979 coincided with the beginning of a rash of retailer clearance ads of Battlestar Galactica product that lasted the rest of the year. Mattel published the missile mail in notice in ten newspapers throughout the country during the week of January 17th and within days, ads for BSG ships on clearance started running in newspapers everywhere. While it was normal for stores to clearance toys after the holiday season, all the ads from US stores I've seen never sold the line at non-liquidation prices throughout the duration of 1979. By the holiday season of '79 any remaining Mattel BSG stock was sold at deep discounts as evidenced by the Kresge's ad below right.