What is the deal with Dr. Pepper Ten? Are they idiots? Their marketing campaign is NOT FOR WOMEN. Seriously? Do they realize they are alienating a large chunk of peeps that drink reduced calorie drinks? Apparently there is even a facebook page "just for men that drink dr. pepper ten" where they can do manly things like shoot things?
I feel like their marketing department should be FIRED.
They were aiming for macho cheesiness like the Old Spice commercials. The problem? Women don't wear old spice (or none that I know),but they do drink low cal soda, so at least their ads are comical and not excluding!!
What a fail.
Anyways, every time this commercial comes on I cringe. I generally appreciate a cheeky marketing maneuver, but to me this one is just stupid. I had no idea that "Men think there is a stigma attached to drinking diet soda."
Really? Back to the drawing board Dr. Pepper.
Sidenote: Lilly Pulitzer is featured on Rue La La today!! Last time it was a great sale! I scored 2 shirts that I love!
Need an invite? Click here!
