[39]
The minds of such an audience are not to be moved
by discoursing on the nature of virtue, which they
ignore, but by praise, by appeals to popular opinion,
and if such vanities are of no avail, by demonstration
of the advantage that will accrue from such a policy,
or more effectively perhaps by pointing out the
appalling consequences that will follow the opposite
policy.
Quintilian. With an English Translation. Harold Edgeworth Butler. Cambridge. Cambridge, Mass., Harvard University Press; London, William Heinemann, Ltd. 1920.
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