Converse, New York

If you haven't seen the latest installation at Converse here in New York, then here it is in all is Skull glory.  Most of you are probably familiar with the American flag made up of the product (image below) but this one was a new one to us.  The rest of the store hasn't changed much since our last visit but this installation is quite amazing and brilliant fun. 

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Converse, Beijing

Its been proving a little tricky to take images here at the Joy Mall, but we've managed to take some quickies to share with you in between the thousands of shoppers.  At Converse, we love these paint rollers being used as display stands for their trainers (or sneakers if you're stateside), although they are clearly proving difficult to remain balanced as the rogue trainers would indicate.  The presentation isn't particularly well done, but the concept is here so they still get a few brownie points.

Converse, New York

While I'm not a huge fan of the product from this brand, I must say that their lower Manhattan store is incredibly creatively presented and absolutely communicates this brand perfectly.  With their huge wall of product placed to mark out the star spangled banner, I adore the space they have given over to this.  The opposite wall (not shown here) is covered beautifully in paintings that incorporate the architecture superbly.  All around this space, the product naturally split between male and female departments is visually brilliant.  This brand not only understands their customers but actually really likes them and works with them to create this kind of environment.  Global multiples, watch and learn (oh and keep checking out Anthropologie too to see how localised creativity works so well and creates that differentiation that we are craving)