In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of tomorrow.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Leaders are expressing cautious optimism as they lay out B2B marketing plans for the next year. Find tips and tools to maximize your investments.
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Trends, tips, and best practices
Thought leadership is more than an awareness tactic. This week’s roundup can help you round out your content strategy for full-funnel results.
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Appealing to emotion can be highly effective in B2B marketing. Here are 8 ways to use emotion in your next B2B marketing campaign.
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Get an in-depth look at how technology is impacting B2B content marketing, from shifts in content consumption to data-driven planning.
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Trends, tips, and best practices
Faris Yakob's "Paid Attention" redefines B2B marketing strategies by focusing on the foundational role of attention.
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LinkedIn Pages are more interactive and insightful than ever with new features like Pages Messaging, competitor analytics and featured posts.
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Trends, tips, and best practices
Connected TV is an exciting and valuable frontier for B2B marketing, and the experts are talking about its potential. Learn what they have to say.
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The LinkedIn Marketing Partner Awards not only honor the outstanding work of our partners and the value they provide through their LinkedIn solutions, but it also spotlights the...
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When B2B marketers produce CTV ads, they need to be immediately engaging, with specific creative elements like storytelling, emotions, and strong concepts that can hook the audi...
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Learn how Dreamdata has been able to deliver success with LinkedIn’s Conversions API.
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Learn why B2B marketing leaders are investing in video, and discover which LinkedIn tools can help you boost your video ad reach across platforms.
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Trends, tips, and best practices
B2B marketing is getting smarter, more sophisticated, and more effective. Here’s why you should celebrate.