Numbers don’t lie. Here’s the hard data around the marketing job landscape, employer brand priorities, and motivations for job seekers in The Great Reshuffle.
Skill building and careers for B2B marketers
What are the top skills you need to reach your dream position? Read these articles to help you build your marketing career and meet your goals.
-
Trends, tips, and best practices
Learn from women authors leading the charge in marketing and business. These 16 recommended reads offer impactful strategies and inspiring stories.
-
LinkedIn’s new research surfaced four key timely opportunities for B2B marketers who want to take charge in an evolving landscape.
-
In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of tomorrow.
-
New research shows that generative AI is reaching a state of relative maturity in B2B marketing, and becoming a central focus in skill development.
-
As technologies like AI disrupt the profession in various ways, marketing pros are staying agile and evolving their skill sets.
-
Get familiar with the various roles and responsibilities commonly associated with the B2B marketing function.
-
Creativity is essential to the best B2B campaigns in 2023. Here’s what you need to know about building a team that can pull it off.
-
Generative AI is set to revolutionize B2B marketing. Develop a strong foundation of AI skills with free courses from Microsoft and LinkedIn.
-
You don’t have to be a professional marketing designer to pick up and make good use of basic design skills. Learn how you can develop those skills right now.
-
Are you ready to take on a new and rewarding career path? Learn why the B2B marketing field is booming and how you can leverage your skills for success.
-
Marketing technology and data analytics mastery has become the most important future skill for marketers. Here's a roundup of five helpful resources on the topic.
-
Marketers are anxious about keeping their skills up-to-date as the business world transforms. Here are three trends to focus on for your career growth.