Happy Pride! Brands have not always done the best job talking about Pride in their marketing campaigns. Let’s talk about how we can change that.
Research and insights
Find exclusive LinkedIn research from our Data Insights team and the B2B Institute, as well as research from across the B2B marketing community.
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When data meets creativity, marketing magic is born. Here’s how marketers are combining art and science for amazing results.
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The adoption of generative AI has outpaced the knowledge and skill levels of teams that now overwhelmingly use it. Here’s how to close the gap.
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LinkedIn’s new research surfaced four key timely opportunities for B2B marketers who want to take charge in an evolving landscape.
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In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of tomorrow.
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As technologies like AI disrupt the profession in various ways, marketing pros are staying agile and evolving their skill sets.
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Major luxury brands and thought leaders are experiencing a paradigm shift in the way they leverage LinkedIn to build their personal and corporate brands.
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Our latest research, in partnership with Interpret, found that the content that members consume on LinkedIn puts them in an aspirational mindset and increases their propensity t...
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The latest thought leadership research from LinkedIn and Edelman pinpoints three key qualities that decision-makers want to see in the content.
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Explore the must-have B2B products for content managers in 2024, as highlighted by LinkedIn's unique data insights.
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Explore our new roundup of trending B2B products for sales managers, as informed by unique LinkedIn data.
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The most popular products for today’s designers include team collaboration platforms and specialized software suited to the role.
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Check out our new infographic that digs deep into our B2B Marketing Benchmark for insights into agencies across the globe.