Neighbourlytics

We know that the economy is tightening and our SME's are struggling. But what can be done to support local traders and maintain #vibrant and #active local neighbourhoods? We did the research and the results are in.... Working in #placemaking for over 20 years, I thought I knew the answer: more time and attention in place-based programs to strengthen place identity. And while that's not wrong - it can be a long slow road, and there may actually be a more impactful way to safeguard our town centres from economic downturn. Flipping the problem on its head, we recently undertook intensive research with the people that are the primary driver of local vibrancy: the traders. From cafes to vets, and waxing salons to pharmacists, we interviewed over 300 small and medium local traders to ask them: "What do you need to make the most of your mainstreet location?" WHAT WE HEARD FROM TRADERS: 1. We want to stay in our retail location, but are unsure how to justify the overhead in uncertain times. 2. Our market is changing. We used to really know our customers, but so much has changed about local life it's hard to know if this is a phase or the new normal. 3. We are now data literate - and CRAVE more data. Online commerce platforms have boosted trader literacy in data to drive decisions. But have little/no access to quality data for their in-real-life locations. WHAT INFORMATION TRADERS NEED: 1. WHO can access me? While traders know the local area, they have limited understanding of the accessibility to inform advertising efforts, or recruitment campaigns. 2. WHY do people come here? Traders are often concerned about whether their location has the exposure they need, and whether it's 'worth staying' in the local area. 3. WHERE do visitors to this area come from? While they may know their local customers, they don't know if there are opportunities to capture visitors from adjacent businesses. More than 2,000 Australian place makers are using Neighbourlytics data to support their local traders. Create a free account now to test the tools for your location: https://bit.ly/3YC34av

Wondering how Neighbourlytics is used to shape Melbourne’s neighbourhoods? Our lifestyle data platform played a pivotal role in shaping the Master Plan for RMIT University’s ambitious Social Innovation Precinct in Melbourne’s city north. RMIT’s vision for a vibrant innovation hub, nestled between Lygon, Victoria, Swanston, and Queensberry streets, is poised to revolutionise community wellbeing by seamlessly blending people and technology. This precinct will serve as a nucleus for research, ideation, skill development, and technological advancement, fostering collaboration across disciplines and organisations to tackle contemporary social challenges head-on. Learn more about the two decade project and how Neighbourlytics tools were used to understand ‘what good looks like’, and will help shape the long-term precinct plan. https://bit.ly/3WrIl6E #urbanlife #propertydevelopment #proptech #proptechaustralia #property #property #propertydeveloper #bigdata #startups #urbanplanning #urbandevelopment  #communityinsights #innovation

Against the rise of e-commerce, how can brick-and-mortar retailers "earn the commute," by creating compelling reasons for shoppers to visit IRL? And how can shopping centre landlords help? In this insightful article, Neighbourlytics' Co-Founder & CEO Jessica Christiansen-Franks shares strategies for #shoppingcentres to support traders with actionable ideas for boosting foot traffic and community engagement such as: 1. Curate a diverse attraction mix. 2. Facilitate community engagement. 3. Promote local initiative.   💡 The big idea? There is value in recognising local traders, particularly small and independent tenants, because it's good for the community and ultimately it's a strategic move that benefits everyone. Read more here: https://lnkd.in/g_A_yFkg #CommercialProperty #PropTech #ShoppingMall #DataDrivenDesign #UrbanAnalytics #Retail #Retailers #eCommerce #OnlineShopping #CommunityEngagement

I'm hugely excited about the upcoming opening of the newly elevated #Croydon train station. Not only because I put my kids into the childcare adjacent to it 6 weeks before it closed for 6+ months (not ideal..!), but because the bifurcated centre of Croydon will no longer have a train line cutting it in half. And so - of course - I can't help myself but look at what the #lifestyle #data shows about how this #LXRP has already changed Croydon across the last 6 months of construction: 1. NIGHT TIME ACTIVITY DIFFERENT Before the project started, Croydon's main dining precinct was one the busiest locations in the suburb in the evenings, and the station area was relatively quiet. However by May 2024, when the project had been underway 4 months, the dining precinct was notably quieter, while the workers around the station increased activity levels. Not >> Not really surprising, but it will be very interesting to watch how quickly the evening activity recovers 2. VISITORS TRAVELLED FURTHER: Across the last 6 months, the average travel distance of visitors to Croydon JUMPED to 10.6km, from 9.5km the same time last year. This increased visitor catchment is often a happy side effect of major infrastructure projects, as large numbers of workers travel to the location. >> An increase in average travel distance MAY also be a signal that there was a DECREASE in shorter local visits... so let's take a look 3. NEARBY VISITATION UNCHANGED: When looking at the top locations visited from surrounding suburbs, Croydon's share remained steady. With residents of Mooroolbark, Ringwood, and other neighbouring towns STILL favouring Croydon as they top place to go, despite the physical disruption >> The steady local visitation patterns are one of the most important indicators of the longer term local vibrancy CHECK OUT THE CROYDON LIFESTYLE DATA HERE: https://lnkd.in/g7xp8aXE Neighbourlytics

Neighbourlytics recently joined forces with Neuron alongside leading experts in MEP, Structures, Civil, sustainability, and more to tackle a massive project aimed at reimagining precinct designs. During an intensive two-week sprint, our data was used to provide the vital lifestyle context, informing the masterplan design. This collaboration demonstrated the potential of integrating diverse tools and expertise for more informed decision-making. This innovative approach to research and collaboration paired the best tools and data, setting a new standard in urban development. Watch the video to see the innovation in action from the Innovation Night, where we showcased a new approach to precinct design using a real project as a case study. A big thanks to our collaborators: Rob Asher of Giraffe Technology, Tim Franzen of Lateral Consulting, Dara McGrenaghan of MCG Consult, Kevin Peddie of RWDI, Ed Mitchell of Forum Studio and the broader Neuron team. Learn more about the technology assisted master planning in the showcase overview: https://bit.ly/3WqXPZY #urbanlife #propertydevelopment #proptech #proptechaustralia #property #property #propertydeveloper #bigdata #startups #urbanplanning #urbandevelopment  #communityinsights #innovation 

Understanding and designing for the diverse needs of all community members is not just a goal but a necessity for effective placemaking. Neighbourlytics’ advanced analytics helps place makers see how the community utilise and love local places, regardless of who they are. But traditional community engagement methods can leave key segments overlooked: 👥 Visitors: Neighbouring residents, workers, and frequent visitors play a crucial role in the local economy but are often underrepresented in feedback mechanisms. 👥 Residents Who Leave for Work: Changes in work patterns have shifted how people interact with their local areas, leading to lost local engagement and economic opportunities. 👥 Renters: Often disengaged from local government activities, many renters are unaware of how to participate in community events or decisions. 👥 Young People: Despite being opinionated, young people seldom participate in civic decisions due to lack of awareness, invitation, or perceived relevance. The Neighbourlytics platform is designed to capture the subtleties of urban life, offering a comprehensive view that guides more effective and empathetic urban planning. By examining local chatter at a neighbourhood level, it is possible to gain insight into how people love to socialise, where they love to spend time, and what activities they enjoy. Learn more about how Neighbourlytics works and sign up for a free account to try it out for yourself today. Image from Neighbourlytics CEO Jessica Christiansen-Franks presentation at the Place Branding Australia even in June 2024. #UrbanPlanning #DataDrivenDesign #Placemaking #CommunityEngagement #UrbanDesign #CommunityDevelopment #InclusiveCities #UrbanAnalytics

Neighbourlytics will be at Urbanity 2024! This conference is the ultimate gathering for city creators and property industry professionals in the Asia-Pacific region. Our CEO & Founding Director Jessica Christiansen-Franks will be speaking alongside 50 other industry leaders to explore the latest trends in urban development. From July 30 to August 1 at The Star Gold Coast, city planning professionals will meet to deep dive into the future of urban development and how we can create more sustainable, inclusive, and tech-advanced urban environments. Jessica will be sharing insights on how Neighbourlytics provides rich, actionable data to help city-makers understand and enhance local communities. Key themes from the Urbanity conference include: 📍 Net Zero Nation Building 📍 Rapid Housing Solutions 📍 Humanising Cities 📍 Artificial Urban Intelligence 📍 Planning for Advanced Cities Let us know in the comments if you’ll be attending the conference. Learn more about the speaker line-up within The Urban Developer from writer Jessica Moloney: https://bit.ly/3Y4aoM2 Pictured: Harvey Lister AM, Jessica Christiansen-Franks and Chris Lucas

It seems fairly obvious that the quality of your insights is directly related to the quality of your data (right??). Then why - so often - do place makers and planners try to understand 'place' while using irrelevant data boundaries? The day our Analytics Lead told me we could set our data boundaries based on 'where the activity is' or 'what you can walk to', was a gamechanger for me. As a recovering urban designer myself, I get exceptionally frustrated when the same old suburb boundaries are used, without a thought to the actual lived experience of a place. Suburbs - especially in our growth areas - are often large and totally agnostic to the hubs of activity. So why are we still doing it? These days, digital data has the flexibility to be defined by the user. So please stop using suburbs, or at the very least; make sure you quickly jump into a tool that gives you the flexibility for genuine hyperlocal exploration. Obviously I think the Neighbourlytics tools are a great place to start - instant reports for 9,300 hubs of activity across Australia (or just define your own if you want to). Create a Free Account: https://bit.ly/4cBMonK

How can places create a diverse mix of reasons to visit and attract a wide range of customers? What locations or events not only draw foot traffic but also strengthen a location’s role as a social and cultural destination? Who should place makers connect with? Wondering why it feels harder than ever to bring people to your retail centre? You're not alone. Learn more in this article from Neighbourlytics CEO Jessica Christiansen-Franks unpacking how the best shopping centres are supporting traders to 'Earn the Commute' Read the full post from Jessica to learn more about going From Local to Loyal: https://bit.ly/4ePCa4C

Neighbourlytics and Archistar.ai have joined forces to offer more insights in property development. We are excited to announce a strategic partnership with Archistar, integrating Neighbourlytics' Activity Hotspots data into their cutting-edge platform. This collaboration marks a significant leap forward in urban planning and development data, leveraging our sophisticated analytics with Archistar's AI-driven property technology. Property developers now have access to unprecedented insights around where people spend their time and how they interact with their environments. How this partnership will offer more to place-makers: 🎯 Enhanced urban insights: Dive deeper into neighbourhood dynamics by combining our data on local dwell patterns with Archistar's comprehensive planning tools. 🎯 Community-centric planning: Utilise the combined datasets to design spaces that truly reflect the needs and behaviours of local residents. 🎯 Strategic decisions: Leverage real-time data to pinpoint development opportunities and optimise project outcomes using insights into how communities really live, work, and play. 🎯 Informed insights: Access a richer understanding of walkability, amenities, and urban dynamics to drive your development strategies. This integration is now live on the Archistar platform, ready to revolutionise how property developers harness data for smarter decision-making with the real-life patterns and preferences of communities nationwide. Explore the future of property development with Archistar and Neighbourlytics.