Do You Have a People Plan?

We are social media.

Unless you work in a fully automated business where you are the only human involved, you work with people.

And it takes many people to make the machines to create a fully automated workspace so you're always working with people in one way or another.

We live in a time where stuff appears and we integrate it into our lives without much thought.

It takes a village to raise a child.
It takes a community to build a business.

The notion that we are going to survive in a world where the boss barks the orders and the minions carry out her wishes in neatly formed cubicles is both archaic and broken. People are working in their homes, bars, coffee shops, airports, via cell phone and through telecommunications. People have surpassed the drone mentality.

This is not our grand parents business environment.

The world is becoming more digitally social. The largest aggregated social networking site on the planet is QQ from mainland China which has over one billion subscribers. Facebook has over half a billion, Twitter is approaching 200 million, three quarters of North Americans have Internet access and there are more than 4.6 billion cell phones currently in use around the world.

Mobile penetration is increasing every day and our ability to connect to each other is getting simpler and easier by the week.

Technology is not just making fun gadgets and toys but solving real human crises as well. Yet companies are still focused solely on revenue.

There is nothing human about the bottom line.

Money is important, it keeps businesses in business but without employees, stakeholders, associates and ultimately customers the company doesn’t exist.

We are a connected world. We are finding similar thinking people across thought silos not just proximity circles.

How does that relate to your business?

These are people and they are wired up, hooked up, creating their own customized user experiences and yet many companies are still grappling with this whole social media thing.

Concentrate on their behavior and your actions. This has absolutely nothing to do with a particular web portal, this is about us wanting to be creative human beings.

When developing a business plan, do you think it is equally imperative to keep your eye on a people plan?

knealemann
Create experiences not campaigns.

image credit: jerdi

Stuff For The Stuff

Communications tools don't get socially interesting until they get technologically boring. Clay Shirky

If you like toys, we live in exciting times filled with 3D televisions and computers the size of a paperback.

We can send complicated documents to the other side of the earth with a press of a thumb and pizza places still deliver.

There's An App For That.


Line ups were seen all over the U.S. (soon to be repeated in Canada) filled with excited Mac users waiting to purchase an iPad minutes after the store opened.

Online discussion forums got heated over whether the BlackBerry 9700 was superior to the 9000 while Android was also gaining new fans.

We live in a society exquisitely dependent on science and technology, in which hardly anyone knows anything about science and technology.
Carl Sagan

There may be a nominal charge in addition to the carry-on fee, the shoe removal surtax and the baggage handling service charge but on some flights we can now get Internet access. Tax not included.

One day, cars will be equipped with voice activated Internet browsers and drop down top gun instrumentation technology. Laptops will be a gift with purchase while plasma screens and Wi-Fi will be in every bathroom.

We are becoming the servants in thought, as in action, of the machine we have created to serve us. John Kenneth Galbraith

I have friends who reside in the hi-tech world and do fantastic work. They develop things that go on things that make other things go faster or look cooler.
But without the human, doesn't the car just sit in the driveway?

How can you help create content worthy of uploading, downloading or buying to put on all this stuff? Maybe something to think about while in line to get the latest coolest newest?

@knealemann
strategy. marketing. social media.

photo credit: wired