The Guest Room is Open

This was written by poet and theologian Rūmī six hundred years ago and the message is as valid today.

We all have struggles and stress; issues and challenges, and it's tough to see clearly at times but that is where we grow. It's been a challenging year for many I know, me included, on various fronts. The words of Rumi are worth reviewing.

This being human is a guest house
Every morning a new arrival

A joy, a depression, a meanness,
some momentary awareness comes
As an unexpected visitor

Welcome and entertain them all!

Even if they're a crowd of sorrows,
who violently sweep your house empty of its furniture,
still treat each guest honorably,
he may be clearing you out for some new delight

The dark thought, the shame, the malice,
meet them at the door laughing, and invite them in.

Be grateful for whoever comes,
because each has been sent as a guide from beyond.
__________________________________________________________________

Guests in Your House

This was written by poet and theologian Rūmī six hundred years ago and the message is as valid today.

We all have struggles and stress; issues and challenges, and it's tough to see clearly at times but that is where we grow. It's been a challenging year for many I know, me included, on various fronts. The words of Rumi are worth reviewing.

This being human is a guest house
Every morning a new arrival

A joy, a depression, a meanness,
some momentary awareness comes
As an unexpected visitor

Welcome and entertain them all!

Even if they're a crowd of sorrows,
who violently sweep your house empty of its furniture,
still treat each guest honorably,
he may be clearing you out for some new delight

The dark thought, the shame, the malice,
meet them at the door laughing, and invite them in.

Be grateful for whoever comes,
because each has been sent as a guide from beyond.
__________________________________________________________________

Invited Guests

A friend sent me this a few days ago. It was written by poet and theologian Jalāl ad-Dīn Muhammad Rūmī six hundred years ago and the message is as valid today.

We all have struggles and stress; issues and challenges, and it's tough to see clearly at times but that is where we grow. It's been a challenging year for many I know, me included, on various fronts. The words of Rumi are worth reviewing.
____________________________

This being human is a guest house
Every morning a new arrival

A joy, a depression, a meanness,
some momentary awareness comes

As an unexpected visitor
Welcome and entertain them all!

Even if they're a crowd of sorrows,
who violently sweep your house empty of its furniture,
still treat each guest honorably,
he may be clearing you out for some new delight

The dark thought, the shame, the malice,
meet them at the door laughing, and invite them in.

Be grateful for whoever comes,
because each has been sent as a guide from beyond.
__________________________________________________________________

The Human Guest House

This was written by poet and theologian Jalāl ad-Dīn Muhammad Rūmī (known as Rumi) six hundred years ago and the message is as valid today.

We all have struggles and stress; issues and challenges, and it's tough to see clearly at times but that is where we grow. It's been a challenging year for many I know, me included, on various fronts. The words of Rumi are worth reviewing.
____________________________

This being human is a guest house
Every morning a new arrival

A joy, a depression, a meanness,
some momentary awareness comes
As an unexpected visitor

Welcome and entertain them all!

Even if they're a crowd of sorrows,
who violently sweep your house empty of its furniture,
still treat each guest honorably,
he may be clearing you out for some new delight

The dark thought, the shame, the malice,
meet them at the door laughing, and invite them in.
Be grateful for whoever comes,
because each has been sent as a guide from beyond.
__________________________________________________________________

The Guest House

A friend sent me this a few days ago. It was written by poet and theologian Jalāl ad-Dīn Muhammad Rūmī six hundred years ago and the message is as valid today.

We all have struggles and stress; issues and challenges, and it's tough to see clearly at times but that is where we grow. It's been a challenging year for many I know, me included, on various fronts. The words of Rumi are worth reviewing.
____________________________

This being human is a guest house
Every morning a new arrival

A joy, a depression, a meanness,
some momentary awareness comes
As an unexpected visitor

Welcome and entertain them all!

Even if they're a crowd of sorrows,
who violently sweep your house empty of its furniture,
still treat each guest honorably,
he may be clearing you out for some new delight

The dark thought, the shame, the malice,
meet them at the door laughing, and invite them in.

Be grateful for whoever comes,
because each has been sent as a guide from beyond.
__________________________________________________________________
As a passionate leader, Kneale Mann has extensive experience as a business advisor and project manager in numerous industries and organizations including; human resources, corporate training, financial services, media, real estate, healthcare and more. He is always open to meeting leaders who want to improve their bottom line through strong culture and leadership. knealemann@gmail.com

Viral Creation and Manufacturing Brands

Myth or Reality?

Many will argue they can create you a brand. It begins with a strong product or service followed by expertly designed look, feel, execution and emotional connection. Your intended customer will embrace such a wondrous entity and share the positive experience with all whom they know. And that simply not true.

Brands cannot be created. That is up to those who have the experience. If you are Canadian, you know the story well. If not, it’s one worth reading about all things branding and viral.

The Legend of Tim’s

If you are from or have ever been to Canada, you know of a phenomenon like few others on earth. It is a cultural and business marvel. And it is named after a legendary hockey player who was one its co-founders. The Tim Horton’s coffee company is one of the most successful franchise models and continues to grow into the U.S. under the expanded name Tim Horton’s Cafe and Bake Shop.

What the company does best is stick to what they do well. It amazes most experts that they can introduce new products all the time and all the while sell hundreds of thousands of gallons of coffee each year. What is equally amazing is that most of their customers have perfectly good coffee makers at home, but prefer to line up with their fellow java junkies for a cup of Tim’s. The future of building relationships and product awareness is through brand experiences customers can share with each other.

People Want More

Tim Horton’s doesn’t serve the most exotic coffee on the planet; it’s certainly not the fanciest joint on the block. However, while others try to dress up their customer experience with high back padded arm chairs and CDs featuring acoustic compilations, sometimes the right model is to get your customers in and out of your store with exactly what they want and expect from you. For that, they will line up.

Will Yours?

Kneale Mann

image credit: the fit gourmet | original: oct 2008

Awareness Is Not Enough

The noise is deafening.

Content is produced every minute of every day. The pile grows; there is no end in sight and we all try to find customers and make a living.

What do you offer?

Where can you compete?

How will you tell your story?

Assuming your offer has value – to them, not you – it is time to ensure more people hear about it and in turn buy some of it. This is the toughest part of the gig. You could spend millions to get as many eyes and ears and minds to discover your awesome product as possible.

You can buy email lists and cram complete strangers with messages they didn’t ask for and even get a bunch of people in a cube farm to randomly call people and ask for their money. You could produce a bright shiny pamphlet to put in everyone’s mail box.

Wait! There's More!

Then you can start a Twitter page where you bark out your daily specials while disregarding what others may have to offer. Thousands will follow you and there will be no need for you to follow them back. The same is true with your Facebook and LinkedIn groups. Thousands will love the Flickr pics of all your fabulous products while you will become the biggest viral video in the history of YouTube.

Once in a while, a wave can hit or go viral but that’s not our call, it’s theirs and they will leave us as fast and love us. Possessing awareness means nothing on its own.

Before you want others to be aware of you, make sure you know what you want them to do. What's in it for them?

I am aware of you. Now what?

@knealemann
Helping you integrate all you do with all you do.

photo credit: rlv.zcache