Showing posts with label model. Show all posts
Showing posts with label model. Show all posts

April 1, 2020

Remote Leaders

I've been reading about this and thinking about this for years. I have been fortunate to work with amazing collaborative insightful and giving leaders; I have also had some bosses. I think there is a definitive list somewhere but the way I view leadership is from the inside. Each of us has a different interpretation of what they need in their leader or how they want to lead.

In a time when we have 3-4 generations in a workplace, the one size fits all model won't work. Sales managers yelling at reps to make more calls, Marketing directors steadfast on their design over others, CEO's accountable to shareholders without focus on their employees to make those financial successes a reality.

Read The Room

And that room can be as granular as every single person in the organization. For some, they need a coach akin to the defensive coordinator who yells at their guys for missing the tackle. For others, they require a more personable calm approach.

The key to being a great leader, in my opinion, is twofold. First, you don't decide you're the leader; your team or company does. Second, your only focus is your team or company. Customers will show up if you create a culture of collaboration, respect, and strong internal customer service. Since most are working remotely, this makes the challenge of leadership even more important to master.

A great leader never has to remind people they are the leader.
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January 1, 2019

What Makes a Great Leader?

I've been reading about this and thinking about this for years. I have been fortunate to work with amazing collaborative insightful and giving leaders; I have also had some bosses. I think there is a definitive list somewhere but the way I view leadership is from the inside. Each of us has a different interpretation of what they need in their leader or how they want to lead.

In a time when we have 3-4 generations in a workplace, the one size fits all model won't work. Sales managers yelling at reps to make more calls, Marketing directors steadfast on their design over others, CEO's accountable to shareholders without focus on their employees to make those financial successes a reality.

Read The Room

And that room can be as granular as every single person in the organization. For some, they need a coach akin to the defensive coordinator who yells at their guys for missing the tackle. For others, they require a more personable calm approach.

The key to being a great leader, in my opinion, is twofold. First, you don't decide you're the leader; your team or company does. Second, your only focus is your team or company. Customers will show up if you create a culture of collaboration, respect, and strong internal customer service.

A great leader never has to remind people they are the leader.
__________________________________________________________________

December 18, 2011

Viral Creation and Manufacturing Brands

Myth or Reality?

Many will argue they can create you a brand. It begins with a strong product or service followed by expertly designed look, feel, execution and emotional connection. Your intended customer will embrace such a wondrous entity and share the positive experience with all whom they know. And that simply not true.

Brands cannot be created. That is up to those who have the experience. If you are Canadian, you know the story well. If not, it’s one worth reading about all things branding and viral.

The Legend of Tim’s

If you are from or have ever been to Canada, you know of a phenomenon like few others on earth. It is a cultural and business marvel. And it is named after a legendary hockey player who was one its co-founders. The Tim Horton’s coffee company is one of the most successful franchise models and continues to grow into the U.S. under the expanded name Tim Horton’s Cafe and Bake Shop.

What the company does best is stick to what they do well. It amazes most experts that they can introduce new products all the time and all the while sell hundreds of thousands of gallons of coffee each year. What is equally amazing is that most of their customers have perfectly good coffee makers at home, but prefer to line up with their fellow java junkies for a cup of Tim’s. The future of building relationships and product awareness is through brand experiences customers can share with each other.

People Want More

Tim Horton’s doesn’t serve the most exotic coffee on the planet; it’s certainly not the fanciest joint on the block. However, while others try to dress up their customer experience with high back padded arm chairs and CDs featuring acoustic compilations, sometimes the right model is to get your customers in and out of your store with exactly what they want and expect from you. For that, they will line up.

Will Yours?

Kneale Mann

image credit: the fit gourmet | original: oct 2008
 
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