One Question

"Life is what happens while you're busy making other plans."
John Lennon

We work thousands of hours each year. Life gets busy. There are deadlines and meetings, commitments and activities. Someday becomes part of our daily routine. We plan for the future, we look forward to a time when we'll have more time or money.

Then suddenly another decade is gone. And no matter how much time or money we spend, we cannot change the past. That is what is going on in each of us, in each of the people in our organization, in each of our clients. That is what is happening with everyone you meet on Twitter, in the grocery store, at that business function, in your company. They are your family members and customers. None of us escapes it.

Filmmaker Kamil Krolak asked one question, the same question, to fifty people. What's your answer?



Kneale Mann

video credit: Kamil Films

We Can't Convince You

Protocol and guidelines, policies and business strategy, tweet this and blog etiquette that can be exhausting. And like this space, it's all just opinion.

If you don’t know why you should have a LinkedIn group or how the content delivered to cell phones is going to help you, don't do it.

If you think Flickr is spelled wrong and Blip just sounds silly, no worries. Or if you don't understand why people are talking about four square when you know you will never lose weight if you eat that much, that's okay.



What Do You Have To Lose?

If you don't understand it, others can't convince you. What we can do is show you options and you can pick the ones that make the most sense to you and your situation.

As part of my job as a strategist, I help clients with business, marketing and social media plans. There are two questions you need to ask through the process - how and why.

Pick A Card. Any Card.

But with digital channels there is no one answer, site, background theme, writing style, logo color or font choice. Pick one, experiment, pick another one, experiment, throw stuff against the wall, collaborate your brains out and have some fun.

The best social media policy I've heard of yet: Don't be stupid. Keep your company or personal brand's best interest in mind, then experiment.

Remembering

One of the most gifted music minds in history was killed twenty-nine years ago today and his music still lives on. He didn't follow the rules, he didn't ask for permission. John Lennon | Oct 9, 1940 - Dec 8, 1980

And it is with that in mind...

Just ask yourself two simple questions: How? Why?

Then one more: Why Not?

@knealemann
marketing and social media strategy