Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts

Tuesday, September 17, 2013

Using Dropbox in education: 50-million users can’t be wrong


Beware the Dropbox bogeyman.

Dropbox is an awesome technology tool that a number of teachers, support staff, and students are already using at my college, but that has not been officially introduced into the classroom or endorsed by the institution.

It's one of the reasons I believe that "work-approved" might be the most-dangerous two words in any workplace, including the educational environment.

My theory is that if “opinion leaders” (or “trust agents” in online parlance) adopt and use a piece of technology at work without being prompted, there’s probably something pretty useful going on there, in addition to a strong argument for considering a carefully planned approach to workplace (in my case: "classroom") integration.

In my discussions with staff, Dropbox comes up a lot. I use the app every day, love it, and have integrated it into my life so I can’t live without it. However, what intrigues me most about this innovation is that schools and other workplaces have been so slow to adopt it.

What is Dropbox?

Dropbox is a free web and mobile app tool that stores and syncs files, so you can access, update, and share them from home, work, or virtually anywhere using your laptop, desktop, smartphone, and tablet.

When you update documents, they sync across these devices, and Dropbox saves a copy to your laptop’s hard drive for backup. It has deeper implications in the classroom as a learning tool.

Writer Chris Murphy says:
“Dropbox is the embodiment of the consumerization of IT. It makes saving files online mindlessly simple. Want to give a bunch of people access to your 12-MB PowerPoint presentation without crushing their inboxes? Save it to Dropbox and give them access.”
Dropbox is part of the migration to cloud computing through services like Apple’s iCloud, Microsofts’s SkyDrive, and Box. What makes Dropbox special is its simple design, ease of use, famous investors (U2’s Bono and The Edge) and 50-million users (by its own estimate).
What’s the controversy?

Can 50 million users be wrong?

Many workplaces have a pathological fear of technology "housed on off-site servers" for reasons of privacy, performance, and security. The concern about online security isn’t without merit, as evidenced by recent cyber attacks against Twitter and the New York Times.

Murphy acknowledges this common fear and adds another issue to the pile: “transfer(ing) limits trying to upload from my iPad an enormous file containing video of an entire half of my daughter's soccer game.”

So, Dropbox isn’t perfect. However, the alternative – using an internal Dropbox system – is no walk in the park. At my college, students and instructors have a public “shared folder” and a private “secure folder,” which require separate passwords to access.

As anyone who’s worked with an internal IT system knows, this system is equally vulnerable to blackouts and security issues. As well, it’s impossible to access the internal system using mobile devices.

I, and Murphy, argue that the answer can’t be to provide “something inferior” or, even worse, “nothing at all” out of a fear of the worst-case scenario.
“IT needs to get excited about this trend,” says Murphy. “In the not-so-distant future, if not now, your employees will expect a "bring your own cloud"- BYOC - policy that mimics their consumer experience.” 
“Mobile devices will increase pressure to provide an easy way to move things created on a PC to a smartphone or tablet, and to share huge files without exceeding corporate inbox limits (or resorting to Gmail).”
Downloading and setting up Dropbox for yourself
  1. Visit Dropbox.com.
  2. Start a free account (you get two gigs to start, but you can quickly increase that amount by suggesting Dropbox to your friends).
  3. Run the installer.
  4. Double-click on the Dropbox icon in the pop-up box.
  5. A Dropbox widget appears on the top of your laptop’s menu screen. You can create folders in your Dropbox, and simply drag and drop files into the widget to save them.
  6. Download the Dropbox app to your smartphone or tablet. Sign in with the same account and – presto – you can access your files.

Downloading and setting up Dropbox in the classroom
  1. Visit Dropbox.com.
  2. Sign in using the account you created, above.
  3. Create folders for each of your classes or subjects.
  4. Click on any folder in the Dropbox and “invite to folder” using students’ emails. Once you’ve invited everyone, the folder is “shared.” Everyone can add, edit, and delete content. However, Dropbox has a “save” for folders deleted accidentally – you, the Dropbox owner, can “show deleted files” and restore them. If you don’t want students to be able to edit the files, you can upload PDFs.
  5. Finally, encourage students to download the Dropbox app on their smartphones and tablets.

In addition, you could provide each student with a Dropbox folder inside each class, so only you and that individual student could see it.

Integrating Dropbox into the classroom

Now that you’ve got it all set up, this is where the fun begins. You can use Dropbox to:

1. Share assignments and readings. 

Using Dropbox eliminates the need for you and your students to use external storage devices and easily share and collaborate on documents. This includes documents that are too large to send by email.

The great thing is that you can share the documents from “anywhere.” I’ve been known to remember to send my class an assignment or article on the bus ride home from school and – presto – off it goes from Dropbox and the comfort of Winnipeg Transit.

2. Backup important files.

Writer Julie Meloni says:
“If Blackboard or your Web-hosting provider goes down, where would your students turn? How long would it take you to recreate those systems? If your documents were also stored in a public folder in your (Dropbox) account, anyone could access them from any device (including mobile devices), and you would have a backup ready to transfer to another system.”
In addition, Dropbox saves your files to your computer’s hard drive, so even if the worst-case scenario happens (the app gets hacked or goes away) you’ll always have them.

3. Collect homework.

Dropbox provides each file with a time stamp, so you can tell what date and time it was delivered.

4. Evaluate students’ homework and portfolios.

As I mention earlier, teachers can create shared folders for each student, allowing them to submit private assignments and save collections of items, like portfolio pieces, without anyone but you and them seeing it. The teacher can open the assignments and make changes or comments.

5. Get students to have discussions and work collaboratively.

“Shared” and “public” folders allow you to get students to work in groups or publicly, as you require. You can also use Dropbox as a substitute for Google Docs and wikis: one student saves a document in the file folder, and another opens it and adds or amends content.

6. Be creative.

Teachers shouldn’t be limited by what they believe they can use this tool to do; by using it and being open to student suggestions, more uses will inevitably arise.

How Dropbox increases student motivation and achievement

I’ve recommended Dropbox to individual students who’ve asked about it. The great thing is that it takes very little training (if any) to figure out, and is so useful that students generally start using it by default and coming up with new ways to incorporate it into their day-to-day routines.

In addition, using Dropbox encourages students to use other great mobile apps – like Evernote, Documents (formerly Readdle Docs), GoodReader, Documents to Go, and hundreds more, which are compatible with the app.

I also believe that integrating Dropbox into the school environment goes hand in hand with starting an iPad school program and effectively using it in the classroom; consider Dropbox as the gateway to a larger world of iPad apps, cloud computing, and mobile technology.

Justo de Jorge Moreno (2012) of the University of Alcala in Madrid studied using “networking and Dropbox in blended learning by university students.”

The study (which suffers from a rocky translation to English) aimed to measure the “autonomous, collaborative, and proactive learning of students” as they correlate to online and face-to-face learning when these students use social networking and Dropbox.

The findings:
  • “The implementation of blended learning has a positive effect on in learning outcomes.” 
  • “Students with higher levels of learning are related to the increased use of resources…and more proactive in blended learning.”
  • “The implementation of blended learning has a positive effect on in learning outcomes (raising exam and work pass rates) in the subject.”
  • “The use of ICTs (information and communication technology standards) can help by allowing more interaction between students and the teacher and ultimately improve the necessary process of student learning.”
In another study, Eugene Geist (2011) examined “the practicality and efficacy of using tablet computers in the higher education classroom.”

The research involved supplying iPads to “students in a senior-level teacher preparation class” for 10 weeks and encouraging students “to use them in the way that felt the most natural and beneficial.”

Of note is that the students not only found tablets useful for themselves, but also “beneficial in their clinical work in elementary school classrooms.” Among the reasons why:
  • “They allow children to explore independently. The intuitive interface allows children to manipulate objects in a natural way with little adult intervention.”
  • “They give children choice of the games and experiences. On a traditional laptop, an adult is often required to change programs or experiences.”
  • “They give the child control over their computer experience.”
  • “The experience is an active rather than passive experience. The touch screen interface allows for active interaction with the programs at a level not possible for young children on traditional computers.”
Geist’s conclusion is a call to arms for mobile technology and the app:
“The "app" will become the new way to deliver information quickly and efficiently. It is no longer just sufficient to have a webpage or to use a course management system such as Blackboard or Moodle. Students want to do everything on their phone or pad device rather than on a laptop or desktop computer. By 2025, we will have children that have grown up never knowing a time when they did not have mobile devices with instant access to information. We must be prepared.”
Dropbox is not just the tip of the iceberg for tablets and apps, but perhaps also the canary in the coalmine for traditional IT departments. While your IT department may be well-intentioned it’s, as Geist says, “fighting a losing battle” and missing the larger point: the technology is not only about “apps and mobile,” but changing one’s mindset about education altogether.

The reality is that there will always be privacy and security concerns around technology. While anyone is well advised to be vigilant when using online resources, there is little evidence to suggest that Dropbox is any worse than, say, Facebook, Twitter, LinkedIn or Amazon – websites and apps that hundreds of millions of people use every day.

As Geist says, “Mobile technology is moving speedily forward whether teachers and university faculty like it or not.”

Schools not only need to keep up with this shift, but lead the way. Getting left behind is not an option.

Sunday, July 15, 2012

Would an iPhone by any other name be even sweeter?

The iShoe, perhaps?

I get this line a lot:
"Hey, Larsen, you said you hated cell phones, but now you're the guy who loves his phone!" 
To this I respond:

1. Nobody told me that a "cell phone" was mobile Internet until I actually got an early iPhone and discovered it myself.

2. I rarely use my "phone" to make phone calls. Doesn't that make it something else?

3. The thing I hate about "cell phones" is boneheads talking on them loudly in restaurants, on the bus, at movies, or anywhere else other people go for quiet, downtime, or conversation. The ability to text and email essentially removes the loud-talker issue (though don't get me started on the iPhone glow at the movies).

4. Shut up.

***

My personal beefs aside, I've been wondering when we'll come up with a better and more suitable name for "smartphone," "mobile phone," and/or "iPhone."

Wouldn't Apple stand to sell more iPhones if the last, few people on Earth who don't have one got the message that this thing isn't for phone calls? I mean, yeah, it's for phone calls - but that's the least of it.

Last week, Jeff Jarvis asked the same question on his blog: "It's not a mobile phone. So what is it?"

Jarvis cites research from the Telegraph that shows people use their smartphones for Internet, social media, music, and games - in that order - followed by phone calls, emails, and texts. Downloading porn and sexting aren't mentioned - courtesy bias, I tell you!

Jarvis doesn't like "mobile" (because we mostly use these devices at home). However, he does say that he likes "iHändy" which is a variation of what they call their portable devices in Germany.

I dunno. Looks a little Mötley Crüe to me.

I have another suggestion.

This week, a friend told me that he was sitting with his young daughter by a kids' pool. She was having a good time throwing stuff into the water and my friend didn't notice until too late that one of the objects that made its way to the bottom was - you guessed it - his iPhone.

He pulled the device from its watery grave, feeling the panic of a person who has become accustomed to using a mobile phone to do absolutely everything. (But, sure enough, a couple of days sitting in rice was all it needed to start working again.)

That's the third or fourth story I've heard this week about people having panic attacks when they think their phone is dead or lost. On his podcast this week, Joe Rogan said that he was pulled over by a cop on suspicion of drunk driving after he swerved his car in a blind "where's my phone?" panic.  

Inspired by that insight, I put forward my entry to the mobile phone renaming sweepstakes:

The Calmputer. 

Apple could just add an "i" to the front of the word, and they'd be good to go.

Then again, the New York Times suggests our phones are more tracking devices than anything, so we could also go with:

The Tracker.

Ahh, a job well done. Unless, of course, you have better ideas. Do tell.

Sunday, February 26, 2012

What is your favorite social-media website or app? Tell Wallwisher!



When you wish upon a wall, makes no difference who y'all.

Wallwisher is another fun site - an online notice-board maker that allows users to create a virtual wall for brainstorming and feedback, get a custom URL, and share it with others to get a response.

Its intent: to allow users to collaborate, share ideas, and thoughts on a specific topic. Let's get started, shall we?

Who is your least-favorite CBC personality? Tell AnswerGarden!

What's the meaning of life?

More importantly: who is your least-favorite CBC personality? There are so many to choose from! (Update: I'm talking about Rex Murphy, Strombo, and Doyle - the local people are all lovely, right? Right!)

Here's AnswerGarden: a great Web tool I ran across researching instructional multimedia. Using AnswerGarden, you simply post a question, share it, embed it, sit back and await the answers, which are displayed in a lovely word cloud.

I await your answer. 

Update: I never worked at CBC, but thanks for voting for me!

Wednesday, February 8, 2012

Glogging and blogging the next wave of apps


These are a few of my favorite, new apps.

I built this interactive poster using Glogster - a cool website that lets you mix up images, copy, video, links, and audio into one, kick-ass glog.

(As of today, we found out that Path was accidentally stealing our data, so you might want to hold off on that one.)

Download away!

Tuesday, January 17, 2012

Know yer online copyright law

Intelligence borrows, genius steals. I know because I stole that line from some guy. 

This week at CMU was a master's class in online copyright and plagiarism in which I learned much about the murky world of copyright, lawyers, guns, and money. Hint: guns and money aren't as bad as lawyers.

Your resources:

1. Website for the great doc, Copyright Criminals.

2. Online copyright quiz.

3. Indiana U's "How to recognize plagiarism," online test, and official plagiarism certificate making you a certified plagiarist. Or something. Every student at Indiana U must take - and ace - the test, which constitutes understanding and compliance of the school's guidelines.

4. How to use and cite Creative Commons resources.

5. Taking the mystery out of Creative Commons Licenses.

Thursday, October 6, 2011

Steve Jobs made Star Trek a reality


At Apple, Steve was Jobs one.

In honor of the man and his inventions, I'm reposting a column I wrote a year ago about how Steve Jobs' inventions transformed a college instructor into Captain Kirk.


Set the iPhone for stun.

Today, I ran around from meeting to meeting in my orange, V-neck sweater, getting things done and saving the world with my iPhone, iPad, and a Jack Sack full of whatever I might need on today's season of 24.

I was feeling good about myself until I got a glimpse of my reflection in a window and thought: "Oh, crap: I'm Captain Kirk!"



We're surrounded by some serious sci-fi hardware. No, the cars don't fly, and the robot butler is MIA, but can you tell me that the iPhone isn't a Star Trek communicator? Or that the iPad isn't a tricorder?

Sadly, the orange V-neck sweater is still the orange, V-neck sweater. And I haven't sussed it out yet, but the receding hairline is either a tribute to William Shatner or a dying Tribble. The green-skinned girlfriend has yet to materialize. Boo!

The crazy thing is that I could time travel back to my technology-devoid CreComm days, haul out the iPhone, and completely blow people's minds:

"It's a portable computer. I use it to surf the net, play games, listen to music, make phone calls..." and that's where they would've burned me for witchcraft.

The future is now

Whenever someone tells me that he or she thinks the iPhone isn't all that - too expensive, or whatever - I like to remind them that not too long ago, any ONE of the 180 apps on my iPhone would've rocked their worlds.

(Take Shazam or SoundHound. Shazam recognizes whatever song happens to be playing and reveals the song, artist, and album from whence it came. SoundHound lets you hum a song - hum a song!!! - and it does the same.)

Don't beam me up, Scotty, because there's some pretty wicked crap down here on Earth.

It all reminds me of the time my friend's Dad couldn't find the fast-forward button on the TV remote control. After struggling for five minutes, he desperately asked, "How do you make this go to the future?"

We're livin' it, baby!

Thursday, August 4, 2011

Eleven great apps and websites to enhance your book-larnin'


1. VoiceThread
Post photos and comment on them - in text, video, or audio formats. The perfect activity for radio, TV, and photography classes - and just, plain fun.

2. AnswerGarden
What's the meaning of life? Post the question on AnswerGarden, and embed it on your blog, website, or social network - answers are displayed in a wordy cloud of goodness, as though from (insert religious figure here) him- or herself.

3. Wallwisher
Create a virtual wall for brainstorming and feedback; get a custom URL for your topic and share it with others to get a response.

4. Idea Flight
The iPad app that allows "the pilot" to control the screens of the "passengers'" multiple iPads. "Is everybody on the same page?" Yes, because you control it.

5. Edmodo
A site for secure classroom sharing and blogging, organizing course work, sharing files, conducting polls, and communicating - in online and app formats!

If you're in one of these classes, just click on the above link and use one of these codes to join the group and see this semester's course outlines.
  • Ad majors: 03fh0i
  • Ad (year one): tiqxk4
  • PR (year one): 2raj2c
  • Comedy Writing: hbiua1
  • Work Placement: vsvs0f
6. Marshmallow Challenge
How do you build the tallest freestanding structure using 20 sticks of spaghetti, a yard of tape and string, and one marshmallow? Through collaboration and teamwork. Or not.

7. Edutopia
The George Lucas educational foundation, where teachers, administrators, parents, and students talk about learning. A vast resource of great ideas. Makes up for Episode One.

8. Sync.in
A great, free site for simultaneous document editing and collaboration.

9. Google Docs for Educators
Like Sync.in, this site allows you to collaboratively work on documents, view and respond to each other's work.

10. Glogster
Multimedia poster- and moodboard-maker - copy, images, graphics, links, video.

11. LiveBinders
Create online binders and combine your projects into a digital portfolio.

Tuesday, August 2, 2011

They laughed when I said, "iPad" - but when it started to sell!


It's hard to believe it's been well over a year since I mentioned the then-forthcoming iPad to my students.

"It sounds like a Maxi-Pad!" blurted out a student, in a clear tribute to Beavis and/or Butthead.

Not long after, iTampon trended on Twitter. The Churchillian wit was spreading!

What a difference a year makes. Now, no one giggles when you say, "iPad." Those who have it get it, and those who don't are about to: it's outselling Android tablets to the tune of 24 to one.

I seldom watch TV now without an iPad on my lap - huh, huh: he said "lap" - for IMDB, Twitter, and Zite. My mother and her husband have iPads. My dad is talking about getting an iPad when version three comes out, reportedly this fall.

More and more soon-to-be CreComm students are emailing me to see if an iPad fills the tech requirements. The answer: of course. If all of my students had iPads, we could begin using the Edmodo, Idea Flight, and Blackboard Mobile Learn apps in the classroom in earnest.

And what of the girl who cried Maxi-Pad? She and her iPad are living happily ever after.

Thursday, June 9, 2011

It's an honor to be honored with these honors


I'd like to thank God, my agent, colleagues, Steve Jobs, students, Mel Gibson, and anyone else I'm forgetting for this honor.

Big thanks to the School of Learning Innovation for recognizing Graphic Design instructor Diane Livingston and I with a Learning Innovation Award for our iPad ePub project, embarked upon by the CreComm Advertising majors and second-year graphic-design students.

The recognition includes the above video - put together by Michael Farris, manager of learning technologies and his team at Red River College - lunch with RRC President Stephanie Forsyth (so, no forthcoming blog about how I never get to eat lunch with the president), and these lovely, giant-sized framed awards, which crushed me to death yesterday as I carried them to my car:



It's just, plain nice to work for an employer that recognizes staff. Thanks for the thanks!

Thursday, May 26, 2011

What happens to TV when we're too distracted to watch?

Then.

Now.

Watching TV used to be so simple.

When I was but a lad (see top photo), we had one TV with 13 channels and no remote control - not because we lost it, but because there never was one.

We weren't poor; in fact, what we had was state of the art, because we'd somehow figured out how to get the TV audio to play through those big-ass stereo speakers. Bigger stereo speakers meant louder stereo speakers and, therefore, better stereo speakers.

Meanwhile, the only distraction media to be found in the room was that box of Pizza Place pizza and smashing pair of argyle socks.

What a difference a decade or two makes.

DVRs, video on demand, streaming, laptops, iPads, video games, smartphones, the Internet in general and social media in particular have turned TV into a support medium, driving the audience more and more away from the TV and onto the Internet, in its many forms.

As AdAge's Brian Monahan recently said in this excellent article, people are turning to their smartphones and other "companion media" in droves when they watch TV, lowering their intellectual and emotional engagement with TV shows and ad content:
"Online video, with a less predictable cadence and an active user experience, does a significantly better job at holding attention. While distraction media is a threat to the value of video advertising, it also represents an opportunity to deliver a deeper companion experience to the on-screen content and ads. The consumers have the tools; it's up to the industry to give them compelling content."
I'd go one further and suggest that it won't be much longer until all of our TV networks stream all of their content on mobile devices for free at the same time they broadcast it on TV (as so many apps already do). After all, it's the audience networks that now tell the TV networks what to do, and in a mobile world, we want the flexibility to watch our content where and when we're ready to do it.

As consumption patterns continue to fragment across devices, it will be the TV content providers focusing on smart aggregation and intelligent-content networks that will ultimately rule the world by knowing what we watch and where, and allowing us to pick up where we left off on the device of our choice.

Brands (like Netflix, for example) will continue to develop their own content, merchandise, and transactions on their own branded platforms. The ultimate goal: to deliver all of the content, shopping, and advertising you want on a targeted, individual basis.

If they build it, we will watch.

Monday, August 2, 2010

Is Limbo the Casablanca of video games?

Limbo: this could be the beginning of a higher monthly Xbox bill.

The video game of the future owes a little something to the Hollywood of yesteryear.

The game is Limbo - available for download on Xbox Live Arcade.

How interesting that at a time when Hollywood looks to 3D to get people back into movie theatres, Limbo looks to 2D and black and white to get them to stay at home.

Achieving a 90 on Metacritic ("Universal Acclaim!"), at it's heart, Limbo is a puzzle game in which you pilot the silhouette of a young boy through a grainy, foggy forest of booby traps and dead bodies in search of a missing sister.

So far, so business as usual: foggy, puzzle, sister, blah blah.

However, Limbo seems to have tapped into something deeper, so that it exists not only to operate as "a game," but also to make us think, contemplate, discuss, and feel, like we do with cinema and - gulp - art.

What better way to answer Roger "video games can never be art" Ebert, or at least budge him toward finally seeing the light?

But don't take it from me: I haven't actually played the game!

A smattering of reviews

1. Giant Bomb:
"Limbo is a game some people will shortly be referring to as not just a great game but an accomplishment. The game is a joy to behold in every aspect. Limbo has a transportive quality that's hard to articulate.

"It so expertly realizes both its internal gameplay logic and its prevailing aesthetic that it almost creates a sort of reverie as you play. The game is a masterpiece."
2. Joystiq:
"I keep coming back to Edvard Munch. I've always been fascinated with Munch, an artist most famous for painting The Scream. It's his other works, however, that tend to stick with me, particularly his Madonna. As a work of art, Munch presents the viewer with seemingly disparate imagery, at once both alluring and disquieting. It's dark, a little disturbing, and yet it's also engaging and beautiful. That's Limbo."
3. Destructoid
"Limbo is as close to perfect at what it does as a game can get. It's artistic without being pompous, difficult without being cheap, and violent without being gratuitous. It gets everything just right, and while the adventure will only take dedicated players a few hours to beat, the memory of the game will remain for much, much longer, and many players won't stop at beating the game just once."
4. The Escapist
"Limbo is genius. Freaky, weird genius. Disturbing, uncomfortable genius."
Black-and-white world

What's cool about Limbo is that by placing the action in a black-and-white world, it imbues video games with a past that they never had; ever see game consoles from the 1940s for sale on eBay? Me neither.

The first thing that occurred to me when I saw the online videos for the game is, "A black-and- white video game? Has that been done?"

Of course it has, but not recently. That I know of.

Having just finished playing Splinter Cell: Conviction, I know that the screen goes black and white when you're hiding in a shadow, and other games have incorporated black-and-white elements into their stories, but if you want full-on black and white, I think you've got to go back to a handful of early arcade games from the 80s:
  • Pong
  • Asteroids
  • Gran Trak 10
  • Rebound
  • Breakout
  • Sea Wolf
  • Atari Basketball - featuring two players: black and white!
Am I forgetting any?

Each of these games is charming in its own way, but none would likely ever be uttered in the same breath as Casablanca. See?


Is Limbo the first?

Xbox live virgin

So, if this game is so great, why haven't I played it?

Up until now, I've never bothered with Xbox Live. I'm a single-player, hide-in-the-shadows-and-kill-computer-generated-villains lone gunman, tried and true.

But if this game is as great as everyone says it is, maybe it's time for me to bite the bullet and get my free "silver membership" to Xbox Live.

What say you?

Have you played Limbo? Is it worth the trouble figuring out how to plug my Ethernet cable into a connector on another floor?

Or am I fooling myself into thinking that this game will do for me what Casablanca did for me? (Which is: provide me with a lifetime of catchphrases! Ha, ha!). Or would I be better off to figure out how to, say, knit or garden?

Post your comments here, or send me an email if you prefer. In the spirit of online collaboration, I will do whatever my peeps tell me to do.

Don't leave me in Limbo!



Update: got an offer to see the game in action! Will report back if I ever stop playing the game.

Sunday, July 25, 2010

PressReader: the Holy Grail of newspaper apps

How do you do it, PressReader?

What would you say if I told you that you could subscribe to the full daily content from over 1,500 newspapers from 90 countries in 47 languages for just $30 a month?

Yes way! I have found the unicorn.

Believe it, Ripley, it's true.

How PressReader enables your addiction

PressReader lets you download a good chunk of the world's newspapers onto your iPad or iPhone in their original form - ads, classifieds, and all - for a monthly subscription fee that's less than what I was paying for the Globe and Mail and Sunday New York Times by themselves.

Like a drug dealer, the app gets you addicted by offering you seven free newspaper downloads. Just try to stop at seven, newspaper addict!

The newspapers are organized by country. Pick a country, any country, and prepare to be amazed by the selection. I tried "UK" first and found a newspaper for every man, woman, child, fish and chips order, and dead parrot in Britain.

This is just the first page of choices - if you want more, just keep on scrolling, Shakespeare.


With reckless abandon, I raced to view the US and Canada sections; again, most big-city newspapers are present and accounted for, including EVERY edition of the Globe and Mail (though Canadians know that every edition is the Toronto edition - snap!).

I downloaded my first three free papers - the Winnipeg Free Press, Winnipeg Sun, and Washington Post - two shout-outs to my local peeps and one to Tom Shales, my favorite TV critic and newspaper writer.

The newspapers downloaded into the "My Library" section of the iPad app in about 30 seconds:


But the real revelation is seeing what these newspapers look like in digitized format: sparkling, crisp, and robust - like all of my favorite beers and precious few of my ex-girlfriends. Huh-huh, huh-huh.

Here's the Mad Men article from yesterday's Entertainment section. Who cares about the article - Don Draper, blah, blah - how about that Cirque du Soleil ad reaching out and grabbing you by the throat?

Once you go extra crispy, it's hard to go back.

Subscribing to PressReader

The app is free to download on your iPad or iPhone, though the iPad's larger screen is far superior for newspaper reading than the iPhone's.

After your seven, free newspaper downloads, you just go to the PressDisplay website and click on "sign in" at the top of the screen to subscribe.
  • A free subscription gets you access to the front page and two articles from every issue, which you can read and store for up to 14 days.
  • A $30/month subscription gives you unlimited access to every newspaper and 14 days of back issues.
  • An unlimited corporate subscription for $99.95/month gets you all of that and a free iPad.
The only downside

The only complaint I can lodge at this kick-ass app is that it's missing the New York Times and the Boston Globe (same owner, both) and the Times of London.

The New York Times' Editor's Choice app, free on the iPad, kind of makes up for it, and the sad truth about the Boston Globe is that it will likely get rolled into the New York Times at some point in the near future.

The Times of London has its own iPad app, but it charges $17 a month for it; it never gets updated during the day and then rips you off of the Sunday Times for your pleasure. Booo.

I have no idea how the financial model works for the newspapers involved in PressReader - maybe Winnipeg Free Press Deputy Editor John White will tell me!

But from a newspaper addict's perspective - with a rebel yell - I say, "Mo! Mo! Mo!"

Thursday, July 22, 2010

Me draw pretty one day: my favorite iPad design apps

Only Glow Draw can bring my art to life the way I envision it in my mind.

As I writer, I'm quite the typography expert: I love every font, as long as it's Times New Roman.

That hasn't stopped me from trying out my design skills using some of the very cool (and cheap) apps on the iPad.

Sure, there are some high-falutin' design and draw apps out there for the big bucks - witness the OmniGraffle app for the low, low price of $49.99.

I wouldn't know what to do with so powerful a design tool, so I shop in the Giant Tiger section of the app store for cool and useful design apps like these (most of these links open in the Apple page; just select iTunes to view and download them in the iTunes store):

1. TypeDrawing

Larsen New Roman.

For the typography fetishist in your office!

With TypeDrawing, you choose your font and color, type out some keywords, and draw your typography-based artwork and wallpaper with your finger, on blank backgrounds or atop photos.

2. Glow Draw

Step one: you draw stuff. Step two: it glows.

As my incredible Star Wars art at the top of this post shows, any art that glows is, by definition, great. If only Da Vinci would've had this technology, can you imagine how awesome the Mona Lisa could've been?

Oh, well: sucks to be him.

3. Adobe Ideas


Ostensibly a "digital sketchbook for designers," I use this app as a whiteboard.

In class this year, I'll see if I can connect the iPad to the digital projector and use this app as a portable, environmentally friendly replacement for the actual whiteboard - preventing my once-a-year "indelible marker on a classroom whiteboard" trick.

4. Dexigner


This app could be the future of industry associations and clubs: a virtual meeting place for design-based news updates, events and exhibits, and competitions.

Even better is the designer directory you can search using an "around me" feature, which shows that Frantic Films and June Derksen are the only two design-based entities and people in Winnipeg. D'oh: register yourself today!

This free app is really under the radar, but is a must for anyone who works in art, design, architecture or the communications biz - or who has an interest in all of the above.

5. Getty Images

Search and share over 24 million Getty Images, hundreds of thousands of which are royalty free or available for licensing. Great search, save, and share interface.

6. Evernote

My brain is like a sieve.

Though sometimes it's easier to just forget, Evernote lets you remember all of the stuff that happens in your life, whether you want to or not: notes, ideas, photos, websites, recordings, synchronized with tags across your iPad, laptop, iPhone, and online.

Perfect uses: multimedia diary, grocery list, classroom notes.

7 - 9. Storage apps: PDF Comrade, Box.net, Dropbox

These apps three are meant for thee.

One of the big questions I get when people see my iPad for the first time is, "Can I save and look at my big files on it?"

Can you ever.

Of these three, great storage services, probably the best is Dropbox, only because you can install it on your computer, drop files into it, and - presto - they appear on your iPad one second later. It's Ripley's, I'll tell ya.

PDF Comrade is solely for PDFs, while Box.net and Dropbox are for virtually every kind of file, including audio and video.

10. Phaidon Design Classics


The most expensive and awesome app for last - Phaidon Design Classics will run you back $20, but I justify it by considering it to be an interactive coffee-table book (the future of the Independent Professional Project, lemme tell ya).
"This authoritative and meticulously researched collection charts the story of product design over the past 200 years. It was years in the making and was compiled via rigorous selection process by an international panel of design-world insiders, including architects, critics, curators, product designers, auctioneers, and historians."
Quite possibly the smoothest, most gorgeous iPad app around. As beautifully designed as its subjects:


***

P.S. A big thanks to Policyfrog for pointing out this link about using iPads in universities.

Thursday, July 8, 2010

eBooks: Amazon needs Apple needs Amazon needs Apple



You've got the books, I've got the store: let's make lots of money!

I'm reading the same book at the same time on the iPad, Kindle, and iPhone and I'd like to thank the good folks who made it all so probable: eBook competitors Apple and Amazon.

It's a bit like thanking BP and the Gulf of Mexico for all of that great oil we use in our cars, because most people consider Apple and Amazon to be at odds with their competing devices and bookstores - the Amazon Kindle and bookstore on one side, and the Apple iPad and iBooks store on the other.

Begun the great eBook war has!

But please allow me to be the Rodney King of eBooks for just a moment: "People, I just want to say, you know, can we all get along?"

The comparison

There's been a lot of talk about which company has the better book selection and which has the better device. Why, if I had a nickel for every person who's said to me:
"What are you going to do with your Amazon Kindle now that there's an iPad? Use it as a paper weight/door stop? Huh-huh, huh-huh..."
Being the proud owner of both devices, I can sum up the situation pretty succinctly:

The device:
  • The Kindle is lighter to carry around and easier to read in direct sunlight. But it doesn't do anything else other than let you read.
  • The iPad is a better all-around device for absolutely everything, but it's hard to read in direct sunlight, more prone to fingerprints, and a little heavier. But...you can check your email, listen to your iPod, write, blog, surf the Web, download and use any one of a zillion apps.
The bookstore:
  • The Kindle bookstore has a crazy huge book selection.
  • The iBooks store doesn't.
The ratio is apparently 600,000-plus books for Amazon versus 60,000-plus books for iBooks.

How the two companies already get along

So, how is it that the two companies - mortal enemies - have together given me the best reading experience for my buck?

Like this:

I started my shopping trip by searching both bookstores for Tom Bissell's Extra Lives: Why Video Games Matter - a breezy and brainy look at video games, and something of a response to Roger Ebert's assertion that "video games aren't - and can never be - art."

Reading a book about technology on new technology? How fitting!

Not surprisingly, the book wasn't available for download on iBooks, but the Kindle bookstore had it for just $11.99. I downloaded the book on my Kindle using its wireless service - Whispersync - and it was available to read about a minute later.

I hadn't planned to start reading the book yesterday, but the wait at the doctor's office lasted a little longer than Avatar with trailers, so I started reading the book on my iPhone using the Kindle app.

That's right: there's an Amazon Kindle app on the iPhone and iPad, which means that it had to accept the fact that not everyone would be buying a Kindle, and elected to make its books available to everyone, regardless of what device they wanted to use. It also means that Apple had to approve the app before it could be downloaded (for free!) on iTunes.

A rare moment of competitors doing what's right for the end user. Hooray!

Reading a book on the tiny iPhone screen isn't the greatest experience, so when I got home, I switched to my iPad; the Kindle app automatically syncs your last page read across all of your devices, including Kindle, iPhone, iPod touch, iPad, Mac, PC, Android and BlackBerry. Totally handy.


As well, the app takes the reading experience and makes it interactive: you can leave bookmarks on pages you want to read again, highlight important passages, write notes, and - most impressively - view "popular highlights:" parts of the books that other Kindle users have highlighted as being particularly interesting.

My Kindle has been taken out of the equation - it feels like reading the digital equivalent of a yellow newspaper. It works, but where's the Internet, color, interactivity, email, and music?

And worst of all: when I get onto the bus with my Kindle, nobody yells "Norm!" anymore.

The solution: a strategic alliance!

It seems to me that the natural fit here is for Apple to worry about the hardware and Amazon to worry about the library: iPads will continue to get lighter and include more features in subsequent releases - and we have yet to see a Kindle that can so much as search the Web convincingly.

In the short term, I think Amazon's best bet is to get rid of its Kindle stock ASAP by giving it away for free to strategic customers - the ones who buy loads of books. Amazon may be headed this way anyway, as it's already dropped the Kindle's price and started positioning the device as a niche player: the one that "books enthusiasts" should have.

To believe that the Kindle can compete with the iPad over the long term, though, is wishful thinking at best - the iPad has already outsold the Kindle in one-twelfth of the time.

When the free Kindles run out, it's time for the long-term strategy to kick in: Amazon gets out of the hardware business altogether, putting its promotional dollars behind its app and massive store - keeping eBooks downloadable on all, possible electronic devices with a focus on the dominant iPad.

It may not seem likely that Apple would include the Kindle bookstore as its "official iBooks library," but people demand selection - and that's something that Amazon can deliver. If it can continue to outgrow Apple with its eBook selection, ya never know.

Regardless: Apple will continue to sell millions of iPads, and Amazon stands to make billions of dollars on its huge and growing eBook library, which cuts the retailer's largest expenses right out of the equation: retrieving, packing, and shipping tangible books through snail mail.

Truly a marriage made in eBook heaven.

Wednesday, July 7, 2010

The future of TV buys: prefab ads at fab prices?

See spot run. Run, spot, run!

Now that I've got my Google AdWords campaign up and running for this website - 17 clicks yesterday from people who Googled "Kenton's" once, "creative" 28 times, and "Winnipeg" 17,000 times - it may be time to go after that elusive TV audience in Fargo, Cleveland, and Peoria.

Don't laugh: you can do it through Spot Runner, another cool online idea that aims to do for TV ads what Google does for online ads: make them cheap, easy to create, place, and available for local businesses that previously couldn't afford the time and money involved in TV production.



Spot Runner "creates an online dashboard of local media" for these businesses, selling a roster of customizable prefab TV ads, and cheap ad buys from local TV stations.

Some of the prefab ads include:
  • "Optimistic ad promoting a company's actions that help preserve the Earth" (BP take note!);
  • "A tranquil landscape ad;"
  • "A lighthearted spot for a housecleaning service" (As opposed to those depressing, downbeat housecleaning spots for lemon-fresh Pledge and the Swiffer?).
The spots, including personalization, cost about $2,000 each, not including the media buy; in Ken Auletta's book, Googled, Spot Runner's CEO says the company can buy you a 30-second spot in Santa Barbara for just $12.

Voila! Prefab ads at fab prices. What's not to love?

What's not to love:

There are some downsides to the company, if not the service:
  • The team that did the creative for Spot Runner has splintered into its own company - Agency Division - competing head to head with the old boss (same as the new boss!).
So, maybe I won't drop the money to advertise on local TV just yet. Ah well: we'll always have Kern-Hill:





Update: Policyfrog tipped me off about this site that does the same thing (and looks easier to use): PlaceLocal.

Wednesday, June 23, 2010

My favorite bits of advice from "Googled"


The next time I'm searching for the solution to a problem, I'll just pause, look up to the sky, and ask myself, "What Would Google Do?"

Not much choice, since the company has swallowed up a good chunk of the newspaper, TV, radio, advertising, magazine, books, photography, pornography, and - oh, hell - every business that used to earn a dime before we had "search."

(By the way, Jeff Jarvis has a book called "What Would Google Do?" and an excellent blog about technology, education, prostates and stuff here.)

Search - now in book form!

I've almost finished reading Ken Auletta's book, Googled, to which I recently made a passing reference and gave a lukewarm thumbs up on this blog - "interesting, but dry," I think I said. I'm not sure. You can Google it, if you like.

The good news is that the book is a grower. Just like autobiographies that start off with the most-boring chapters - "It all started out in a small Saskatchewan farm in 1899..." - Googled gets better as it goes along and ends big by explaining how Google plans to take over the advertising business.

I was so inspired, I instantly monetized this Google-supported blog to include ads in my RSS feed - "text and/or images on every fourth feed." I figure that if an advertising instructor can't do it, who can? No one, I tell you!

Even better than getting rich off of my 1,600 page views a day (it never goes up or down - is StatCounter screwing with me?!) is that the book is rife with advice about how to start and operate a business in the Google- and Apple-dominated world in which we live.

What does Google do?

My favorite snippets of info from the book that I would like to follow myself, some as practiced by Google and some by Auletta's (many) other interviewees:

1. Take a work break.

Google gives staff 20 per cent of their time back to pursue their work-related passions. That's one out of five days a week.

Uh, Mr. CreComm Chair, could we make my day off a Friday or a Monday? Uh...I'll get back to my course outlines now.


2. Question "the way we do things around here."
  • Boss: "Do it this way."
  • You: "Noooooo!"

3. Do for yourself - have a vision, and don't just be a head waiter.

One of my big complaints about the academic environment and the work environment in general is that what passes for "managing" and "coordinating" these days is taking a wish list from others and seeing how far you can stretch the budget.

Even better: have a vision, set priorities, and work outside the established order (at least to start). The established order will always go along with success eventually.


4. Don't be territorial - nothing is proprietary.

Can you Imagine?


5. Build communities.

In the online world, this refers to stuff like Twitter and Facebook. In the real world, it's meeting and "networking."


6. Remember your target audience is the end user, not you or shareholders.


7. Focus on your core competencies.

Which some say that Google has not done...


8. Have a mental sparring partner.

It worked for Professor X and Magneto !


9. Choose your battles.


10. Push.


11. Set aside time everyday to look around online.

And don't forget to visit Kenton's Infotainment Scan while you're at it! We now return to our regularly scheduled broadcast.


12. When starting an online business, follow the "Albie Hecht rule:"

The audience must be able to:
  • Watch (on any device)
  • Learn (by searching)
  • Play
  • Connect (social networks)
  • Collect ($)
  • Create (user-generated content)
"If we have four of the six, we put it into development. If we get six out of six, we think we have a hit." I believe the iPad gets a 6/6...

Order the book here:

Friday, June 11, 2010

Apple introduces iAd: a whole, new world of appvertising

Marketing always wins.

It's something we discuss in advertising class early and often. It doesn't matter where technology is headed or where we ultimately train our eyeballs: somewhere, somebody is making plans to sell advertising on it.

"Hey, is that my bald head you're staring at? Slap a Nike logo on it!"

It's with that reminder that Apple brings you...iAd! This is Apple's first, real attempt to get interactive advertising into iPhone and iPad apps.

If you haven't heard about it yet, it's because the announcement kinda got buried in the iPhone 4 launch.

I'll let Steve Jobs do the talking (see the videos below), but here are the highlights:
  • The secret to the ads: interactivity and emotion.
  • Apps provide one billion ad opportunities per day and "an incredible demographic."
  • The ads keep you in the apps - you don't get yanked out of your app or get redirected to the Safari browser.
  • Developers get 60 per cent of ad revenue. I wonder where the other 40 per cent goes? Hmmm...
  • The ads will NOT be designed using Adobe (another in a recent spate of "f- yous" from Apple to Adobe).
  • Advertisers can embed games, posters, video, wallpapers, and other "free stuff' to users.
Great way for advertisers and developers to get audience attention and generate revenue, or great way for Apple to charge us twice for the same app by making us watch compulsory ads for something we already paid for?

To be continued...





- Posted using BlogPress from my iPad

iPad blogs day five: some final thoughts

It's been an interesting week of iPad-only goodness.

At first, I really did miss my laptop, mostly out of habit. But, like a breakup and a bad haircut, happiness was just one week away. And now I can't tell what I ever did see in that old girlfriend: dirty keyboard, smudged screen, and dim display.

I now find myself using my new love, the iPad, for everything: serving drinks, shaving, keeping doors open, absorbing BP oil spills - everything!

Like Jerry Springer telling us what he's learned at the end of his show, here's what I've learned after one week of iPadding:


1. The sooner you stop treating the iPad as a museum piece, the better.

After plunking down almost $1,000 for a top-of-the-line iPad, apps, add-ons, connectors, and cases, it's tempting to leave the device in the box on the shelf, like a rare Yoda action-figure collectible.

This is a mistake.

The best thing you can do when you get an iPad is carry it around, dig into it, and force yourself to use it like the tool it is.

In my experience, the iPad's true value doesn't make itself known until you break the laptop habit. Once you do, the sky's the limit.

As Tim Curry sang in the Rocky Horror Picture Show, "In just seven days, I can make you a man!" Even better: with the iPad, no stockings or suspenders is required.


2. You probably don't need the attachments right away. Or at all.

The VGA connector works - I attached the iPad to a digital projector yesterday, and Keynote looked great. But will I use it again before September? Probably not.

The keyboard attachment also works great - apart from a slightly wonky fit when you put your iPad in the officially sanctioned case. But the internal keyboard is much better than I expected, and who wants to lug around a keyboard attachment every day?

As for the case: looks nice, but you could probably just plunk the iPad in your bag and it would survive just fine.


3. Get over the fact that your hands are dirty, you slouch, and spit a lot.

My back is sore from staring down at my lap (no jokes, please) while I type.

The iPad screen is covered in fingerprints and spit.

Human beings sure are dirty, which is why you need this: the iPad bathtub case!


I just hope it doesn't cut into my G.I. Joe water-battle time.


4. Keep checking for new apps and updates.

The apps have been app-dating and new ones app-earing at a fever pitch. One day, no Huffington Post or Pulse News, the next...Yes!


Pulse News is particularly powerful, which is why the New York Times first gave it a rave review and then threatened legal action: choose your favorite 20 websites, blogs, and/or Twitter feeds, and watch them come to life in your very own news ticker.

I'll let a judge decide who owns an RSS feed - until then, and probably after, I'll be digging this app.


5. Watch your Rogers dataplan.

The young woman who broke the bad news to me about the reason my bill was double this month didn't want to blame me, but: I used too much 3G data.

One WIRED download = half your data usage for the month. This is why the Americans are flipping out over AT&T dropping it's "unlimited usage" plan: it freaking sucks.


6. Start watching and listening to iPad podcasts.

The enthusiastic amateur does beat a bored professional, and for proof just check out some of these podcasts - the best place to get iPad and app advice:
And get the company line at Apple Keynotes. Steve Jobs is like a modern-day Mr. Rogers of technology. Have a drink whenever he says, "It just works."


7. Don't underestimate the power of a simple idea, well executed.

I give you the free app Gravitarium, which plays soothing music and a light show worthy of Pink Floyd.

Relax and watch the purty pictures, or touch the screen to interact with the lovely lights. Then, take a pic of your favorite moments.

Click on this for a total freak-out:


I feel better about spending that $1,000 already!

***

Until next blog, be good to yourself and each other. I'm Jerry Springer.

- Posted using BlogPress from my iPad

Thursday, June 10, 2010

iPad blogs day four: writing in Pages



Is it time to turn the page on your laptop?

I've been testing the Pages app - the iPad's word processor - all week. I fully expected all kinds of hassles and wonky conversions to and from Word, and - surprise! - it's been a more pleasant experience than I could've imagined.

I've been saving this review, because I really wanted to test the hell out of Pages. For many people in my field, I believe that the decision to buy an iPad comes down to this app - "Yeah, the iPad is a great toy, but can I use it to write stuff for work?"

I'm happy to report that the answer is, thank you Sammy Davis Jr., "Yes, you can!"

What is Pages?

Pages is the "Word" part of Apple's iWork slate of apps, which includes Numbers (Excel) and Keynote (PowerPoint).

The apps are available separately for about $10 each, which is a real steal - so important is it to the iPad's sales and Apple's profits to convince people that the iPad is a viable replacement for a laptop.

When you first use Pages, the biggest hurdle you face is psychological: they might have very well called it, "I can't believe it's not Word."

I admit that I've been calling Pages "Word" all week when I've shown people how it works, just so they wouldn't get confused - kinda like when my friend's mom used to make burgers, but insist that they were "Big Macs."

In fact, the Pages app works a lot like Word. You get:
  • 16 templates from which to compose your document, including term paper, resume, invitation, flyer, letters (four kinds!), and - PRs take note - proposal.
  • 43 fonts.
  • Text styles.
  • Tables and charts.
  • Graphics, photo styles, and effects tools.
  • A toolbar.
  • Spellcheck and a dictionary.
  • 200 levels of "undo."
  • The ability to import and email Word documents.
Pages does NOT have a thesaurus, allow you to track changes, preview your document, adjust columns, or use a mouse. It's touchscreen all the way, baby!

You can choose between the iPad's onscreen keyboard and keyboard attachment. I tried both, and found the onscreen keyboard to be the easiest and most convenient way to be mobile and get things done.


The attachment doesn't work so well when your iPad is in a case, but if your iPad is always in one place, you might prefer to keep it affixed to the keyboard attachment.

As well, I prefer the landscape view, which isn't available when you use the keyboard attachment.

Using Pages

In Pages, everything starts with the My Documents button at the top of the page. When you select it, you can create a new document or open an existing one.


You navigate your documents by flipping through thumbnails and stopping on the one you want to see.

The formatting buttons and styles are organized somewhat differently than Word's, but they're quite easy to figure out. I'll spare you the details, other than to say that you can format copy, align words, and insert tabs without a problem.

The real innovation comes when you're working with images. Inserting photos in Pages with your fingers is, I dare say, way easier than using a mouse.

You simply insert an image from your iPad's photo library and use your fingers on the touchscreen to drag it where you want it, resize it, rotate it, and watch the text flow around it automatically - to a guy raised on Pagemaker, it's truly a thing of beauty.

Word compatibility

To open your Word documents in pages, you email them to your iPad, hold your finger on the attachment, and select the "Open in Pages" option that pops up.

You can also transfer docs in iTunes, but I didn't bother trying out that option - I'm already an obsessive "Email stuff to myself" guy, so it comes pretty naturally.

Likewise, you can share any Pages document that you create as a Word doc, and send it by email or invite others to open it at iWork.com.

I've spent a significant amount of time sending documents to and from Pages in various versions of Word and it works well - but watch for some minor wonky formatting: there are no Wingdings in Pages and, as I say, no Track Changes.

As well, you need to email the Pages document to another computer if you need to print it; the iPad can't send docs to the printer without the middleman. Yet!

Pleasant surprises

Let's end with the three, biggest positives:
  • Pages is really fast, in terms of the app launching and in terms of opening documents.
  • There is no "File" menu, and you NEVER have to save: the app does it automatically.
  • The built-in user guide is a model of what a user guide should be: simple, short, and useful. In five minutes, you're good to go.
***

You probably won't love Pages as much as me if you're constantly printing and merging documents.

That said, Pages is easily the best mobile writing app on the market - better than anyone had any right to expect. I created my first assignment handout on the bus today, and it was waiting for me in my email inbox when I arrived at work.

When I use Pages, I imagine that I must feel exactly like Sinead O'Connor, because - like her - I have very little hair and "I do not want what I haven't got."

Word.

- Posted using BlogPress from my iPad