How to avoid impulse buying and save in the process?
Impulsive buying is a phenomenon and a term used to describe
every purchasing decision that we make on the spot or purchase that is not
planned or not well-thought-out. In other words, our brain reacts due to the
impulse and instinct not because we have made a rational decision and not as a
result of rational thinking. The products or services we buy as a result of
impulsive buying are usually products that we won’t use after the purchase
simply because we didn’t need them in the first place.
Although the final decision is made by the buyer, it doesn’t
mean that this is completely their fault. Sellers know all the weaknesses of an
average buyer and they use various methods to get advantage of these weaknesses
and make them buy things that they wouldn't normally consider. The basic goal
of every seller is to sell as many products as they can. You can easily notice
the tricks they use in the shops – pleasant smells in the store, pleasant
music, huge signs with slogans (discounts and offers), products with lower
price are placed near the cash registers so that buyers can buy some of them
while waiting to pay etc.
In order to resists impulse buying, you will need to make
extra efforts and you will also need to prepare well. The following is a
shortlist of things that should help you in the process.
Online shopping
If you feel in the mood for shopping it is best to use the
Internet. In this way you won’t be that much affected by the tricks used by
sellers because you will buy things from the comfort of your home, relaxed and
focused. In addition, you can easily find coupon codes like those featured at Discountrue
and reduce expenses. Online shopping lets you browse many different stores,
compare their prices and make a smart choice.
Make a plan
Write down on a piece of paper (or on your computer in case
you are shopping online) all the things that you actually need. Select a store
that is known for quality products and fair prices and take the paper with you.
Buy only the things you have planned to buy. Keep in mind that the list you’ve
made was rational and don’t get distracted by anything else.
Learn how to say NO to your children
It is true that saying NO to your kids is very difficult
because we want to make them happy at all times. However, we also know that
children don’t know what they really need. In addition, we sometimes cannot
afford the things they want. If you are shopping with your children try to make
shopping a fun activity. Create a list together with your children and ask them
to find the things you need in the store.
Avoid using credit cards
Many experts suggest that buying with cash makes it easier
to track how much money you have spent. This means that it will be much easier
to determine the difference about the things that you really need. Credit cards
that allow us to buy now and pay later certainly won’t help us. Even if you use
a debit card you can easily get carried away because the money looks like
something fictional and not real. If you want to find out more, please read an
indepth report prepared by Discountrue about the effects credit cards have on
our buying decisions.
Don’t start shopping when you are hungry
Few studies have confirmed that even if you feel a little
bit hungry before you go shopping, you will be distracted by your hunger and
you will want to buy things faster and the risk to buy unnecessary things is
much higher. On top of that, you will be forced to buy some snacks and eat them
fast which is not good for your health.
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