So at the end of Friday's Rachel Maddow Show broadcast, guest anchor Ana Marie Cox revealed the teeshirt she'd been wearing underneath her jacket for the whole broadcast: an "I'm ready for Teddy" tee, in what she called a tribute to the late senator. A supposedly vintage campaign shirt (though Kennedy didn't run in '76, so if it is indeed vintage, it'd have to have been some sort of "draft Teddy movement. But what do I know; I was six at the time.)
So what do I see on Facebook today? An ad for Retrocampaigns.com, a site that sells "vintage" campaign tees to political-junkie hipsters. The ad featured the same "Ready for Teddy" design that Cox wore.
Now, this could simply be a case of a T-shirt biz striking when the iron is hot, and taking advantage of the national exposure they lucked into. There's a lot of room for benefit of the doubt.
At the same time, this could have been coordinated between RetroCampaigns and MSNBC or Cox herself. The corporate media term for this is "synergy." What everyone else calls it is "product placement," or "putting commercials right in the middle of the show I'm trying to watch." And as Kathy discovers whenever I see that damn Subaru (or deodorant) on Eureka, I find it incredibly annoying. (Eureka does it shamelessly; they had an entire plotline devoted to that friggin' car.)
Look, Ana; I'm sold on the liberalism. And Ted Kennedy did great things for America. I'm with ya 100 percent there. Just... don't try to sell me a T-shirt too, 'kay?
Rob
Showing posts with label eureka. Show all posts
Showing posts with label eureka. Show all posts
Tuesday, September 08, 2009
Cut the Shirt
Labels:
ana marie cox,
commercials,
eureka,
media,
rachel maddow,
tv
Posted by
Rob S.
at
4:47 PM
4
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