Making of the Ford "Invisible" Car shoot with Jeff Ludes and Liu Bolin

Watch automotive photographer Jeff Ludes in action, as he shoot magnificent print ads for the new Ford Fusion downtown Los Angeles. Working under the Ford brand concept, "go further", Jeff Ludes and his team worked towards creating art, not just an ad.

Watch how he uses the skills of Chinese street artist Liu Bolin and the image quality of the IQ160 and IQ180. "So, this is a little different than what we usually do. What we do is, we get our camera angle, we put everything in place, plot out the hero car, we will shoot a blank frame, put the cars back in and then superimpose those on each other.

 We set up our grid work, they paint those in matching textures. For example, the colors need to be accurate." "We have got this digital back that is incredibly precise, incredibly sharp detail, and I think it is only going to enhance the effect."



Making of the Ford Fusion "Invisible" photo shoot with Jeff Ludes and Liu Bolin from Jeff Ludes on Vimeo.


Liu Bolin and Jeff Ludes

Behind the Scenes Wakeboard Photoshoot with PHASE ONE IQ180 80MP Digital Back

with Photographer Eric Schmid 

Sports photographer Eric Schmid is based in Switzerland. He's been using the Phase One P 45+ camera system for quite a while, and now gets the chance to try the IQ180 digital back with the Schneider-Kreuznach 150 mm leaf shutter lens.

Eric is lucky to have five times world champion wakeboarder, Andy Meyenberg, around for a test shoot.

The first part of the shoot is taken from a helicopter which means that Eric has to be fast and to be sure that everything works perfectly. During the shooting Eric discovers how reliable Phase One's autofocus is, and he's really amazed.

He's also impressed with the display on the IQ back where you just have to tap twice to see the image in 100% so that you can check the focus. No time is lost in connecting cameras to a laptop.

In the second part of the photo shoot Eric shoots from the water level. He sits in a rubber ring and is dragged around by a motorboat. Just imagine how big the vibrations are! He sets the ISO to 400 so that he can go up to 3200.

Part of the photo shoot is about chasing the wakeboarder from a second boat. Here, Eric uses the 150mm leaf shutter lens which means that he can flash up to 1600 of a second. He's amazed to see that there's no blur in the picture at all.

Eric's overall impression of the camera is that it's fantastic! It's fast, the autofocus is totally reliable, and the files are big. He now knows that he has to save up for the IQ180 because this one tops everything he has seen so far. [via PhaseOne]

Photographer: Eric Schmid
Wakeboarder: Andy Meyenberg

Food photography with Phase One IQ and 120mm Schneider-Kreuznach Tilt/Shift Lens

PC-TS – Perspective Control through Tilt / Shift is Schneider's new series of lenses for perspective control for digital single-lens reflex and Phase One medium format cameras.

The high-resolution optics are combined with a precise zero-play mechanism in a completely innovative lens housing ensuring long-term stability required for professional photography and the feel that view camera photographers have always valued in Schneider-Kreuznach lenses.

The exceptionally large image circles allow for full tilt and shift movements at any position in the lens rotation with no possibility of vignetting.

This series of lenses truly represents the state of the art in digital picture taking optics. Available as a 50mm f/2.8 Super Angulon and 90mm f/4.5 Makro Symmar for DSLR cameras and 120mm f/5.6 Apo Digitar for the Phase One camera.

Here's the Schneider -Kreuznach 120mm Tilt /Shift on a Leica S2

Behind the Scenes Editorial Shoot with Photographer Melissa Rodwell

Architecture photographer Eugeni Pons Using Phase One IQ180

On Location with the Phase One IQ180

I had a Chance to Try Out The Phase One IQ 180 ~ 80MP Digital Back ~ Truley Amazing. Overkill For Most Pro's & Clients. Euro Fashion Dude Shows it in Action