Rasgulla or Rasagola is offered on the last day of the Ratha Jatra.
Many people do not know about this ancient continuing tradition - that has been continuing every year, for the past several centuries. This establishes Rasgulla's link with Odisha.
Many are yet to know that Odisha has earned the Geographical Indication (GI) Tag for Odisha Rasagola. Earning the tag has given a chance to the Registered Proprietors and Authorised Users to be represented in GI Exhibitions.
In the past GI exhibitions in which this writer was a part, Odisha Rasagola could not earn a place as it had not earned the GI tag then.
The public can be introduced to Rasagola if they get to see and taste and experience Rasagola at one place.