“Building visualization techniques driven by 3D is increasingly a vital element of creating the best possible experience for shoppers, as it provides an invaluable way to explore beautiful imagery with context and authenticity. As we continue to transform the way people shop for their homes, we believe that 3D will be ubiquitous in the coming years and that it is imperative to standardize 3D content so it can be exchanged effectively and experienced consistently.”
Shrenik Sadalgi, Wayfair

“IKEA has been working on large scale photoreal 3D for over 10 years and has been promoting open standards and collaboration all along. We are excited to contribute to this group to make the use of 3D easier and faster to meet the demands of our customers.”
Martin Enthed, IKEA

“Data standardization, interoperability, and consistency is getting increasingly more important. We are excited to be part of this effort to streamline the content creation and distribution pipelines, and to make the experiences of real-time and photorealistic 3D content more consistent across vendors and platforms.”
Henrik Edström, Autodesk

“Dassault Systèmes, with its HomeByMe online 3D experience and numerous other solutions, is committed to helping brand retailers reach consumers. 3D is the next mass market media, and we are happy to contribute to the standardization effort.”
Juba Hadjali, Dassault Systèmes

“The future of retail and brand advertising is immersive. This effort promises to create a global infrastructure for consumers to discover and explore products by interacting with them virtually before purchasing via real-time 3D graphics and virtual and augmented reality. Unity is excited to be part of this initiative to build the future of commerce in 3D.”
Tony Parisi, Unity

“The expanding ability for consumers to visualize products in their home, true to their actual size, is improving trust and confidence in online shopping. High-quality 3D content is the foundation of great XR experiences, and it is vital that industry leaders collaborate on standardization to maximize accessibility.”
Mike Festa, SuperDNA 3D Lab

“E-Commerce is a very exciting area of application for our 3D technology. Khronos’ powerful glTF format is one of the key ingredients for highly efficient and appealing 3D online presentations. We are quite happy to be part of this exciting mission.”
Max Limper, DGG

“The introduction of WebGL by Khronos Group in 2011 made it possible to natively offer high performance 3D in web browsers. Since then, Emersya has been developing its vision to offer 3D as a universal medium to fully experience products online. We are excited to participate in this new Khronos initiative to help generalize and standardize immersive shopping experiences across the global retail industry.”
Aurélien Vaysset, Emersya

“Shopify is deeply committed to making AR experiences readily available to everyday shoppers. We’re excited to propel the accessibility of 3D models, for both big and small businesses, to lower the barrier for entrepreneurs to be able to sell using Augmented Reality, Virtual Reality, and 3D experiences.”
Daniel Beauchamp, Shopify

“We are optimistic that a unified standard will help focus innovation efforts on broadening the scope of features and functionality of such standards and eliminate the need to support non-standard formats. Brands and retailers will be able to rely on a consistent asset experience to support their omnichannel strategy.”
Ben Houston, ThreeKit