article

Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus

Authors:

Tobias Kowatsch,

Daniel Wentzel,

Elgar FleischAuthors Info & Claims

Information Systems Journal, Volume 25, Issue 6

Pages 607 - 635

https://doi.org/10.1111/isj.12062

Published: 01 November 2015 Publication History

Abstract

Existing research on information privacy has mostly relied on the privacy calculus model, which views privacy-related decision-making as a rational process where individuals weigh the anticipated risks of disclosing personal data against the potential benefits. In this research, we develop an extension to the privacy calculus model, arguing that the situation-specific assessment of risks and benefits is bounded by 1 pre-existing attitudes or dispositions, such as general privacy concerns or general institutional trust, and 2 limited cognitive resources and heuristic thinking. An experimental study, employing two samples from the USA and Switzerland, examined consumer responses to a new smartphone application that collects driving behavior data and provided converging support for these predictions. Specifically, the results revealed that a situation-specific assessment of risks and benefits fully mediates the effect of dispositional factors on information disclosure. In addition, the results showed that privacy assessment is influenced by momentary affective states, indicating that consumers underestimate the risks of information disclosure when confronted with a user interface that elicits positive affect.

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cover image Information Systems Journal

Information Systems Journal Volume 25, Issue 6

November 2015

94 pages

ISSN:1350-1917

EISSN:1365-2575

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John Wiley & Sons, Inc.

United States

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Published: 01 November 2015

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Naghizade EJi KTag BSalim FKostakos VKay JHoang T(2024)Inside Out or Not: Privacy Implications of Emotional DisclosureCompanion of the 2024 on ACM International Joint Conference on Pervasive and Ubiquitous Computing10.1145/3675094.3677598(121-125)Online publication date: 5-Oct-2024
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