JOHNSON’S BABY INNOVATIONS FOR THE NEW GEN MOM

Johnson's Baby Philippines launched its New Gen Care products held at Enderun Colleges, McKinley Hill, Fort last Monday, March 26. Hosted by Ms. Maricel Laxa-Pangilinan, a new gen mom herself, the event was made significant with celebrity panel who shared many tips on being new gen moms.

As detailed by one of the guests, BBDO Philippines General Manager Francine Khan-Gonzales, who helmed the study, “We conducted an extensive study over desk research, home visits, shadow shopping and focus group discussions to know what makes these moms tick. We learned what their typical day was like, their sources of information and their advice for other Moms.”

For over 100 years, Johnson’s® baby has remained Mom’s trusted partner in providing only the best care for her baby, her family and herself. Armed with scientific research and baby care expertise, Johnson’s® baby has evolved to meet the needs of generations after generations of Moms and babies. Today, Johnson’s® baby introduces a range of NEW GEN CARE products that meets the ever-changing needs and lifestyle of the NEW GEN MOM.

And who is this NEW GEN MOM? She’s a master multi-tasker, able to efficiently balance her work, personal time and advocacies, while making sure that family is always her top priority. She is an active seeker and techno-buff, utilizing technology to seek the very latest in products and services that can best help her to care for her family. She is a highly-expressive originator, being ‘first to find’ and ‘first to share’ among her fellow Moms.

JOHNSON’S® BABY DAILY SUN PROTECTION LOTION

Sun’s harmful UV rays are everywhere, even indoors!
Did you know that even when baby is fully clothed or indoors, as much as 70% of the sun’s harmful UV rays can still penetrate and harm your baby’s skin? That is why it needs protection specially made for his sensitive skin. Introducing Johnson’s® baby Daily Sun Protection Lotion, a first from Johnson’s – this product makes sure baby’s skin stays protected, even when mom thinks they’ve got it all covered.

Baby’s sensitive skin can be an easy target to harsh UV rays
Baby’s skin is still developing so it is not yet fully capable of protecting him against environmental stresses like the sun’s harsh rays. It also has less melanin, which acts as natural protection against UV rays, making him more susceptible to sun damage. While his skin might not be showing signs of sun damage now, excessive sun exposure can build up over time and can result in wrinkles, sunspots, and even melanoma, a type of skin cancer.
Protect baby’s sensitive skin as early as 6 months
Johnson’s® baby Daily Sun Protection Lotion contains special ingredients that can block as much as 90% of the sun’s harmful UVA/UVB rays, offering wide sun protection. Its clinically-proven mild formula is light and non-greasy, making it safe and comfortable for everyday use.

Grab a bottle of Johnson’s® baby Daily Sun Protection Lotion in Mercury Drug, Baby Company, Watsons and selected supermarkets near you.

It is available in SPF 15 100ml and SPF 30 50ml with Suggested Retail Price of PHP230.00 and PHP215.00 respectively.

To know more about Johnson’s ® baby Daily Sun Protection Lotion, visit: www.babycenter.com.ph/sunprotection

JOHNSON’S BABY TOP-TO-TOE SELF FOAMING WASH

Something as precious as baby’s skin deserves extra special care
Did you know that newborn skin is 40% thinner than adult skin? This is why it absorbs and loses moisture at a faster rate, making it prone to dryness. It is much more delicate and fragile, and therefore needs special care.
When giving baby a bath, his skin can be stripped off its essential moisture due to harsh ingredients found in some skin cleansers or even with just bathing with water alone. That’s why babies need a cleansing product that is specially designed for their delicate skin.
Knowing these insights on newborn care, Johnson & Johnson developed Johnson’s® baby Top-to-Toe™ Self Foaming Wash, specially designed to gently cleanse your newborn from top to toe.
Gentle cleansing in a new foam format
Johnson’s® baby Top-to-Toe™ comes in a unique self foaming format that lathers instantly to a fine and delicate foam in one pump. It provides a high quality foam that gives a cushioning effect, leaving baby’s skin soft and smooth.
Baby’s Bath time, now made more convenient
And because Johnson’s® baby Top-to-Toe™ Self Foaming Wash lathers instantly to a foam, it rinses off baby’s skin easily keeping bath time shorter than usual. The bottle is designed for mom to pump foam with one hand only, and gently bathe baby with the other.
Gentler care with the gentlest wash from Johnson’s
Johnson’s® baby Top-to-Toe™ Self Foaming Wash is the gentlest wash from Johnson’s. It has a CLINICALLY PROVEN MILDNESS® seal and is pH-balanced for baby’s skin. It’s free from known irritants such as soap and alcohol to keep the natural moisture of baby’s skin. Its unique NO MORE TEARS® formula is a guarantee that it will not harm your baby’s eyes, and that it is as mild as pure water.


3 easy steps to use Johnson’s® baby Top-to-Toe™ Self Foaming Wash

The new and innovative Johnson’s® baby Top-to-Toe™ Self Foaming Wash can be used in 3 simple steps.

First is by rotating the pump clockwise to release the pump, second is by pushing down the nozzle with one hand a few times until foam is released, and third is by closing the pump and rotating it counterclockwise.

Johnson’s® baby Top-to-Toe™ Self Foaming Wash is available in Mercury Drug, Baby Company, Watsons and selected supermarkets near you. It is available in a 400mL bottle, with suggested retail price of PHP 407.00. The 350mL Refill will be available in June 2012, and will be priced at PHP 323.40.

Johnson’s® baby Top-to-Toe™ Regular Wash is also available in 200mL and 500mL bottles with suggested retail price of PHP 84.50 and PHP 195.50 respectively.

To know more about Johnson’s® baby Top-to-Toe™ Self Foaming Wash, visit: http://www.facebook.com/JohnsonsBabyPhilippines.

Johnson's Commenter's Contest

Congratulations to Cza Roman for being chosen as my winner in Johnson's Growing Up so Fast contest. Will email you the details on how to claim the prize. Thank you so much for joining!

Here's the screen shot of the winning caption!

JOHNSON’s My Kid’s Growing Up So Fast Contest

Two years ago, I let my kid to participate at the Science Camp held in Laguna. Since I was scared to let her go on her own, I accompanied her and joined the camp too. Although at times, I let her alone and kept a distance, still, I can't help but kept on eye to her because it gave me some worries that she might dive into a deep pool or climb in the giant slide.

my kid's growing up so fast..
"Can I just try the giant slide?"

Because she really loves to swim and I know that it will give her so much fun, I enrolled her in a swimming class. Today, she already finished the basic and advanced swimming lessons and is now working on to improve her techniques and speed. She already knew freestyle, backstroke, breaststroke and butterfly. She wants to be a swimmer someday. As a supportive mother that I always am, I make it a point that her skin is protected even if she's exposed much into sunlight by preparing everything that she needs in her swimming like sunblock, fresh juice and water to freshen her up and Johnson's Baby Milk Bath to keep her skin moisturize. The water in the pool easily dries up her skin so I always make it a point to include Johnson's Baby Milk Bath in her swimming back pack.



She is changing before my eyes but her skin is still like a baby’s. We still need the gentle care of JOHNSON’s Baby Milk Bath, with Vitamins A&E and 100% more milk proteins to nourish developing skin.

Caught her about to take a shower as she always did before and after her swimming lesson. From her first bath and until now, I trust only Johnson's Baby Milk Bath. I know that she needs it even more today, now that her skin is exposed into sunlight and chlorinated pool.


She's growing up so fast that I need to buy her again a new swimwear because the one that I bought a month ago doesn't fit her anymore. Even the swimming cap have to be in adult size because the junior size always left a mark on her forehead after the swimming. I have invested so much in her swimming but I don't care about how much I have already spent in buying her the basic needs like, swimwear, sunblock, swimming cap, kick board, goggles and other swimming stuff. I know that she's enjoying her swimming and that's all that matters most to me. She is determined to be a swimmer and before I knew it, she already is competing in this sports. Mommy is blogging here by the way.


And here's another good news to all my dear readers! Guess what? Johnson's have something special for you. You can be a part of this contest by just leaving a comment here.

One (1) gift pack will be given to all Bloggers with entries to be given to their community member (commenter).

Here's how:

1. Comment on the post and leave a caption in my daughter's 1st photo above. Try to be unique and creative.

2. Like Johnson's Baby World of Firsts Facebook page to be able to qualify in the commenter's contest!

Comment will be judged according to the following criteria: Creativity of Title (cuteness of the title) 50%, Unique play of words (relevance): 50%
Bloggers will work with the agency team to verify fan status of commenter.

Join now! Commenter winner will be decided upon by October 28, 2011 at 11:59pm.

Ruby Tuesday

I got this token from Johnson's Baby Press Launch and Akiko Thompson and Marielle Santos Po's Baby Shower. Some kinda sporty that fits for Akiko's theme. Akiko's contribution to the world of sports in the Philippines is legendary. She is still active and busy as Philippine Sports Commissioner although she's no longer training competitively now.

My entry for Ruby Tuesday.

Please visit other entries by clicking on the link above.

Baby Shower from Johnson's Baby

Akiko and her husband Chips during their baby shower by Johnson's Baby

Whether it's your first time or second time to be mom, there's always first time for us to be cherished forever, first touch, first galaw, first bath.. I remember the many firsts for my two children, now grown up, and how Johnson's baby witnessed the many firsts of their life. Now, Johnson's will be giving away grand Baby Shower to three lucky mothers across the nation. This promo will be accessible through Facebook by searching Johnson's Baby World of Firsts. Non moms can also nominate any of their friends or family members who will be expecting a baby soon. The expectant moms that will be chosen will star in their very own JOHNSON'S baby shower TV episode and receive special prizes. This is another memorable moment of the many firsts for both mom and baby.



For the mechanis and steps on how to join, simply log in to your Facebook Account and Search "Johnson's Baby World of Firsts" or you can click right here.

You may nominate yourself or your pregnant friend. The Johnson’s® baby Shower promo is open from November 2010 to January 2011.

Johnson's Baby World of Firsts

www.babycenter.com.ph