At TripleLift, we prioritize our advertisers and publishers by offering them white-glove service, effortless activation, and meaningful performance. Our collaboration with Freestar exemplifies this commitment, as we collectively enhanced performance and revenue using TripleLift Audiences, a leading targeting solution available across all open web environments. Read our case study to discover how we drove success for our key stakeholders, all while upholding our dedication to exceptional service: https://hubs.li/Q02K3X6M0
TripleLift
Advertising Services
New York, New York 57,084 followers
TripleLift is a digital advertising platform at the intersection of creative and media.
About us
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
- Website
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http://www.triplelift.com
External link for TripleLift
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2012
- Specialties
- native advertising, in-feed advertising, programmatic advertising, OTT, connected TV, and advertising technology
Locations
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Primary
53 23rd Street
12th Floor
New York, New York 10010, US
Employees at TripleLift
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Peter Bordes
CEO Collective Audience NASDAQ: CAUD, Founder, Board Member, Investor, managing partner Trajectory Ventures & Trajectory Capital
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Ryan Z.
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Emera Trujillo
Product Leader | Product & Partnership Strategy | Coach & Mentor
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David Beisel
Co-Founder & Partner at NextView Ventures
Updates
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The future of retail media and CTV represents a pivotal intersection that businesses cannot afford to overlook. Annie Vines weighs in on the unique opportunity this convergence presents for brands. Check out the full interview with Beet.TV here: https://hubs.li/Q02JXwZC0
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"Made for advertising sites aren't just worse they are worthless." Our Chief Product Officer Andrew Eifler sat down with The Drum to explore the future of data-driven, quality-focused ad tech.
🔍 Discover how AI, retail media, and CTV are revolutionizing advertising! Join leaders from Andrew Eifler, product officer TripleLift and Matthew Hogg, SVP, Criteo on The Drum Show as they explore the future of data-driven, quality-focused ad tech 🚀 Watch here 📺: https://lnkd.in/gkt-KDVz #AdTech #AI #RetailMedia #CTV #TheDrumShow #TripleLift
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SSPs are shaking up the way they connect publishers with buyers. TripleLift's Chief Product Officer, Andrew Eifler weighs in with his take in ADWEEK. https://lnkd.in/dYxXUQ2z
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The industry definition of an effective retail media buy on CTV is constantly evolving. Check out Annie Vines' perspective as she sits down with Beet.TV Want to hear more? Watch the full interview below. https://hubs.li/Q02JJWGw0
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What’s the common ground between marketers and publishers in DE&I investment for digital advertising? It's that programmatic is the most effective for buying & selling method for diverse-owned media. Together, they seek: 1. Industry Standards 2. More Inventory 3. Certifications for Diverse-owned Partners 🔗 Read "The Realities of DE&I Commitments in Digital Advertising" blog to learn the top findings from our state of the industry report. ⬇ https://hubs.li/Q02HJmcc0
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US retail media ad spend on Connected TV will skyrocket in 2024, with a staggering 335.5% year-over-year increase, to reach $3.64 billion, according to eMarketer. 📈📺 Curious about how to make the most of this trend? Annie Vines shares a few key considerations for retailers to keep in mind when planning their next CTV campaign. Hear more on this topic in the full interview with Beet.TV below. https://hubs.li/Q02Jnf7s0
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How can agencies and other ad tech players ensure spend goes toward minority-owned publishers? By lifting up those publishers and giving them the resources to thrive. Rhonesha Byng, Founder & CEO Her Agenda | Co-founder Black Owned Media Equity and Sustainability Institute (BOMESI), shares how TripleLift and Dentsu's sponsorship of BOMESI's third cohort is paving the way for publishers to grow programmatically. 🔗 Learn more about the state of DE&I in digital media by reading our report here: https://hubs.li/Q02Jc3wz0 #dei #adtech #cannes #economicinclusion #adspend #digitaladvertising #programmaticadvertising
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👀 Billions of Television Viewers 💪 10,500 Athletes 🥇 19 Days of Competition Experience Paris 2024 Summer Olympics and Paralympics coverage across premier cable networks via TripleLift starting today! https://hubs.li/Q02J3w8V0
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TripleLift partnered with MediaScience to measure Enhanced Spots' impact on the content they are running alongside. Here is what we found... 👀 +8ppt. Likelihood to Rewatch (Enhanced Spots vs. Traditional CTV Spots) 👍 +5ppt. Program Enjoyment (Enhanced Spots vs. Traditional CTV Spots) 📺 5.7 out of 7 Ad Liking (For both Enhanced Spots & Traditional CTV Spots) Check out the case study for more details ⬇️ https://hubs.li/Q02HPMz70 #ctv #adtech #streaming #ctvadvertising #casestudy #research
The Impact of Enhanced Spots on the Surrounding Content
resources.triplelift.com