In this tech blog post, explore intriguing insights from our Mukul Kumar on how #GenAI is transforming the future of engineering at PubMatic. https://lnkd.in/dxQtq2zG #EngineeringExcellence #LifeAtPubMatic
PubMatic
Technology, Information and Internet
Redwood City, CA 314,557 followers
PubMatic (Nasdaq: PUBM) is an independent technology company delivering digital advertising’s supply chain of the future
About us
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
- Website
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https://pubmatic.com/?utm_source=LinkedIn
External link for PubMatic
- Industry
- Technology, Information and Internet
- Company size
- 501-1,000 employees
- Headquarters
- Redwood City, CA
- Type
- Public Company
- Founded
- 2006
- Specialties
- Real-Time Bidding, online advertising, Yield Optimization, Ad Revenue, Sell Side Platform, marketing automation software, mobile advertising, video advertising, in-app advertising, and inventory quality
Locations
Employees at PubMatic
Updates
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Highlights from the PubMatic Global #Hackathon that kicked off earlier this week! With a special focus on Machine Learning, Gen AI, and Monetization, it's a celebration of innovation, collaboration, and tech magic with the brightest minds in the #adtech industry. #LifeAtPubMatic
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Publishers, it's time to adapt and thrive! Our new whitepaper offers actionable strategies for leveraging first-party data, contextual targeting, and more. Discover how to stay ahead in a privacy-first world. Get your copy today: https://lnkd.in/erUfANji
Addressability in the New Digital Landscape | PubMatic
pubmatic.com
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Exciting times at the #Hackathon2024 kickoff, capturing the energy and enthusiasm of our amazing participants. #LifeAtPubMatic
The PubMatic Global #Hackathon started earlier this week! This is our 10th Anniversary edition, and we have over 400 participants with 95 ideas registered. There is very high energy on the floor. Top project areas are Artificial Intelligence, Gen AI, and Monetization. I look forward to reviewing the all exciting projects in the next few days.
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We aim to take a holistic approach to political advertising. Our Dave Neway shares our new and improved products and capabilities designed with this election season in mind: https://lnkd.in/eGnxVsS3
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Last month, Nicola Spooner joined Adelaide Metrics, along with representatives from The Telegraph and the Financial Times, to explore how attention metrics can help publishers stand out, drive demand, and improve advertising outcomes. If you missed it, watch the full panel discussion here: https://lnkd.in/eyzhjDQA
From Attention to Advantage: How Media Partners Win with New Metrics
https://www.youtube.com/
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Our Luke Smith is featured in MarketingMag, where he discusses the four Cs of programmatic CTV: content, consumption, cost-effectiveness, and conversions and measurement. Read on to learn more. https://lnkd.in/g3jSpazX
The four Cs of programmatic CTV: Content, consumption, cost-effectiveness and conversions | Marketing Mag
https://www.marketingmag.com.au
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We are thrilled to announce our partnership with Disney+ Hotstar, one of the largest premium streaming providers globally. With the widest range of content in India, Disney+ Hotstar offers more than 140,000 hours of TV Shows and Movies in 19 languages and coverage of major global sporting events. https://lnkd.in/e6iiizqf
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PubMatic is proud to announce our latest whitepaper, "Addressability in the New Digital Landscape." Learn 5 crucial strategies to enhance monetization amidst new privacy regulations and signal loss. Download your copy now: https://lnkd.in/erUfANji #DigitalAdvertising #PrivacyFirst
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PubMatic is pleased to be partnering with AOP Association of Online Publishers's Publishing Tech Talk 2024 on October 17th. We're hosting an invite-only roundtable on the session theme "Lights, camera, data: Driving video monetization through audience insights." Learn more: https://lnkd.in/e72r4Hie
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