The Social Vibe

How do people feel about having a GenZ boss?☕️👀 After watching this TikTok I’m convinced: I don’t know where this company is based or what they do, but I WANT IN! Introducing a new series: “TikTok Tuesday” where I‘ll share the best, most entertaining and trending TikToks there currently are. (Gotta stay up to date right? If you are not talking TikTok, are we even talking?) Of course we’ll always focus on branding, marketing and the hot topics on The Social Vibe #genz #marketingtips #branding #socialmediamanagement #genzboss #socialmediastrategy #some

Let’s talk about SKIMS and their 🔥 marketing game: They’ve got the collab magic down, partnering with icons like SZA, Rosalía and many more! These partnerships aren't just hype—they’re strategic genius, keeping #SKIMS fresh and always in the spotlight. 📸💥 It’s all about staying relevant and they do it SO well. What’s your fave SKIMS collab? Drop a comment below!👇 #MarketingGoals #BrandCrush #StayRelevant #Brands #Marketingstrategies #GenZmarketing #Collaborations

Have you seen this smile in your FYP? So have I! Before Sam, I had never interacted with SET ACTIVE until I saw this one video about "That Co-worker who isn't aware of their surroundings", I LOVED IT, and so I went and stalked the account a bit just to become absolutely OBSESSED with their content. Sam Vicchiollo has not only elevated SET Active’s brand presence but has also showcased the power of genuine and engaging content. It’s a new era of marketing, and Sam is leading the charge. #brandingstrategies #socialmediaforbrands #tipsforsocialmedia #egc #marketing #tiktok #socialmediamanagers #contentcreation #contentcreators

Why Employee-Generated Content (EGC) is the Secret Sauce to any Brand's Success Why are so many companies missing out on the magic of EGC? Literally the authenticity and relatability level this brings is just *chef's kiss * Curious about how EGC can transform a brand’s narrative and drive engagement? In this post I'll break down the must-knows and share some of my favorite real-life examples. #egc #socialmediatips #socialmediamarketing #branding #genzmarketing #contentcreation

✈️ Ryanair: Knows how to turn criticism into comedy Funny, relevant and risky. Last time we talked about Duolingo and why its unhinhged marketing works; we also talked about how this strategy has worked for others: With 2.3 million followers and over 40 million likes on TikTok, the low-cost airline, known for “nickel-and-diming” passengers for every little thing, Ryanair, has mastered the art of the unhinged. Flying low-cost with Ryanair might mean no frills, but their social media game is top-notch. From roasting passengers to mocking rivals, Ryanair has turned their reputation into a marketing goldmine. Gen Z loves their witty comebacks and self-deprecating humor, making Ryanair a global favorite. Discover how embracing criticism can skyrocket a brand's popularity #marketing #socialmedia #ryanair #socialmediamarketing #strategies

Delicious Brand Activations 🍦 Brands are spicing up their activations with irresistible food experiences AND WE ARE HERE FOR IT From Zara Home's summer gelateria in Milan to Djerf Avenue's innovative collaborations and Coach's sweet pop-up in Paris, these events are winning hearts and driving engagement (obvs). #brandactivations #socialmedia #marketing #brandingstrategies #brands #popups #events #experiences #immersive #branding #SoMe #Paris #Coach #Djerfavenue #galerieslafayette #zara #tiktok #creativity #maisonkitsune

Bridgerton Season 3 Marketing Events: A Tale of Two Cities Dearest gentle reader, are you ready to dive into the dazzling world of Bridgerton's Season 3 marketing? Netflix wanted to make sure that everyone knew what was coming. From New York's free-for-all "Bridgerton Promenade" to Madrid's exclusive "tea party" at the Real Jardín Botánico, Netflix pulled out all the stops. But which approach resonated more with the fans? Discover how inclusivity can make or break an event and get inspired by these marketing extravaganzas✨ #brandingstrategies #events #netflix #marketing #marketingevent #creativity #socialmedia #instagram #tiktok #SoMe #marketinglesson

New Features Alert! Latest features from the big three—X, Instagram, and TikTok. If you have any of these, this is for you. And if your work has to do with any of these... THIS IS ALSO FOR YOU! Today’s post is all about the latest updates and how they're shaking up the social media scene. From X’s hidden likes and X-rated content to Instagram’s new AI tools and digital pets, and TikTok’s visual search innovation—there’s a lot to unpack! Plus, a surprising acquisition in the social media world. Swipe through! #socialmediaupdates #marketers #branding #socialmedia #instagram #tiktok #x #strategies #elonmusk #mustknow #marketing

Are you even keeping up if you don’t know about unhinged marketing? 👀 Well, buckle up because today's post is all about that wild ride! And who better to spotlight than the absolute king of unhinged—Duolingo's Duo! 🦉🔥 We’re diving into the secrets behind Duolingo’s viral success—think trendjacking, hilarious interactions, and entertainment that keeps you ABSOLUTELY hooked (pun intended). Swipe through to learn how unhinged marketing can transform brands. 1st out of a small 2-part series <3 #marketingtrends #genz #brandingstrategies #memorablebrands #socialmediamarketing #socialmediastrategies #creativity #duolingo #future of #marketing #tiktok #instagram

Discover the Magic of Miu Miu's Summer Reads Event! 🌟 Don't you just love brand events? I know I do, and Prada Group's Miu Miu's recent Summer Reads event was this weekend's favorite: An inspiring blend of culture, literature, and community spirit. From distributing iconic books by female authors to creating buzz on social media, this event was a perfect example of how brands can create meaningful connections. Dive into our latest slides to uncover the highlights and learn why events like these are my favorite way of setting new standards in brand engagement. 📚✨ #miumiusummerread #brandengagement #culture #viral #trends #marketing #miumiu #fashion #brandevents #popups #socialmediatrends #some #branding