The Social Vibe’s Post

👏 Top 10 brands that have improved their brand health the most over the past year! This is from the “Decision Lab Best Brand Rankings 2023”, revealing the Top brands in terms of overall brand health. What are the key highlights from the top improvers? 🇻🇳 Local brands dominate the improvers, with six of the ten most improved brands. 🍟 The F&B sector shows strong performance, with QSR brands such as Trung Nguyên Legend, Jollibee, and Highlands Coffee. 🛒 TikTok is the most improved brand, with the highest increase ever seen, indicating more consumers are embracing the trend of 'shoppertainment'. — Download the full rankings at Decision Lab’s website. 👉 https://lnkd.in/gedF7FVv #DecisionLab #rankings #Bestbrands #brandhealth

The Silent Impact of Brand Rituals - Power of Brand Rituals in Shaping Perception and Image🌟 One often overlooked but extremely impactful concept intertwining brand perception, brand image, and daily life activities is the idea of "Brand Rituals." 🔄 Brand rituals refer to the habitual activities or behaviors that consumers develop around a brand, which become a part of their daily routines and hold significant influence over their brand perception and the brand's image. 💡 Real-Life Example: Starbucks and Morning Rituals☕️: Brand Ritual: Many people have a daily habit of starting their day with a Starbucks coffee. 🌅 Impact: This ritual enhances the brand's image as an integral part of customers' morning routines, reinforcing its position as a premium coffee provider. 🏆 Marketing Concept: Brand Loyalty and Emotional Branding- Starbucks leverages emotional connections and routine integration to foster loyalty. ❤️ As marketers and brand enthusiasts, understanding and leveraging these brand rituals can unlock new levels of consumer engagement and loyalty. Let’s pay attention to these daily habits and craft strategies that embed our brands into the heart of consumers' lives. Because in the end, it’s these silent rituals that create the loudest impact. 🔑 #Branding #Marketing #BrandPerception #BrandImage #BrandLoyalty #CustomerEngagement #ConsumerBehavior #SalesStrategy #CustomerExperience #BrandStrategy #MarketingStrategy #BrandAwareness #DigitalMarketing #EmotionalBranding #LifestyleMarketing #EcosystemMarketing #BrandRituals #CustomerLoyalty #CustomerRetention #BrandIntegration #BrandManagement #MarketingTips #SalesTips #MarketingTrends #SalesTrends #CustomerJourney #CustomerInsights #BrandEvolution #MarketingInnovation

Gatorade recently launched its latest brand positioning called 'Water wasn't made for this’ together with Akcelo. The brand film wants to say that drinking water is not enough to replenish electrolytes, salt, and potassium which Gatorade can do after a sweaty workout. Speaking about the film, Vandita Pandey, chief marketing officer ANZ of PepsiCo Snacks and Beverages, said, “This new positioning puts a really relevant spin on hydration, something exercise fanatics take extremely seriously. It’s exciting to go beyond the usual media placements and utilise some hyper-targeted opportunities to speak to people during sweaty moments.” Meanwhile, Aden Hepburn, CEO of Akcelo, said, “In a category defined by fast-paced, high octane visuals and nothing but glossy, muscular and impossibly toned physiques, we opted for a different take – a powerful insight, executed with stillness, simplicity and craft. This work represents a big shift for our partners at PepsiCo, and we couldn’t be prouder to play our part.” #brandpositioning #beverages #australia ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

How brands are scooping success with irresistible ice cream activations. Swipe to learn more ➡ 🍦 ➡ 🍦 ➡ - Ice cream tantalises tastebuds and captivates consumers with sensory experiences and socially shareable spaces. By infusing creativity and flavour into their retail strategies, brands can forge stronger emotional connections, enhance loyalty, and drive foot traffic while maintaining authenticity. Ice cream isn't just a treat; it's a perfect way to scoop up tangible engagement. - #visualmerchandising #retaildesign #popup #brandactivation hashtag #icecream #brandexperience #retailmarketing #retailexperience #retail #design #retailindustry #brand #branding #creative #creativity IPOS IGNITE 🔥

Supermom is proud to present the Supermom Brand Awards 2024 across 5 countries in #SoutheastAsia – SG, ID, MY, TH & VN. Come 14 February 2024, all parents / consumers in these 5 countries will be invited to vote for their favourite family brands across 18 categories and earn real cash for sharing their valuable insights! What’s in it for brands: As this is a 100% consumer-voted Awards, all results generated from this #Awards will allow winning brands to directly benefit from:           🏆 Brand Recognition          🏆 Brand Credibility         🏆 Brand Trust & Approval by Real #Consumers Winning brands will be invited to feature their CXOs in short form video interview clips to share more about their reflections from the Awards and enjoy free publicity on Supermom’s channels. #Brands will also have the option to consider various marketing packages offered by Supermom that can enable them to further maximize exposure to their target customers. This would involve brand activation through crowd influence, crowd intelligence and more!   Find out more about our awards here: https://lnkd.in/gKW5KDPi. Share about the Awards with your consumer base to get them to show their ❤ for your brand!   #BrandExperience #BrandImage #BrandImpact #BrandStory #Family #AwardWinning #BrandSucccess #Marketing #MarketingandAdvertising

Forget House of the Dragons and pave way for House of Brands Strategy! As consumers become more discerning and markets more fragmented, large companies diversify their brand portfolios to expand their reach. AB InBev has built an empire of beer brands, from global icons like Budweiser to craft brews like Goose Island. LVMH houses luxury brands ranging from Louis Vuitton to Benefit Cosmetics. This "house of brands" model provides flexibility to tailor branding, pricing, and distribution for different segments and localities. It also reduces risk, as others offset weak performance in one brand. However effectively managing a brand portfolio poses challenges in maintaining distinct brand identities and positioning. There's constant pressure to maximize synergies across brands through shared resources and infrastructure. Does the diversification and resilience of the house of brands justify the complexity? How much autonomy should individual brands retain? I'd be interested to explore the pros and cons of this model compared to branded house approaches. #brandmarketing #HouseOfBrands #brandingtips

Ahead of Expo West 2024, something I've been chewing on of late related to my years in international food...let me hear your thoughts and if you're attending, visit our Food Earth brand at N1710. Brand Blocking vs. Visual and brand diversity in International Food Retail Navigating 2024's international grocery sets, we're met with a visual experience composed of vibrant packages and continuous new brand and new item introductions. Some of us leading the marketing effort in specialty food are then often led to the following question: should these sets lean towards brand blocking and visual simplicity, or should they embrace a diversity of brands and the allure of selection? On one hand, the uniformity of brand blocking, with the implied cohesiveness of packaging across a brands array of products, enhances brand recognition and allows for streamlined shopping. On the other hand, isn't the very essence of international markets found in their diversity and the sense of adventure they offer to the consumer? The heart of ethnic markets lies in their ability to transport shoppers to distant lands through their diverse selection, relationship to cultural origins and innovative new offerings. As consumers, we're not just searching for products; we're seeking experiences. The thrill of discovering new flavors and products drives us, fueled by both overseas and domestic innovation in international foods. This diversity not only enriches the consumer experience but also serves as a fertile ground for emerging brands and specialty distributors. It's a vibrant ecosystem where innovation thrives and cultural connections deepen. However, brands face the challenge of scale and efficiency. We strive to develop our brand blocks to bolster awareness and product line depth, which, in turn, leverages our cost structures (production, supply chain, sales and marketing). Still, this perspective needs to be balance by the inherent value that diversity brings to distributors, retailers, and most importantly, consumers. The magic of a "store within a store" concept lies in its ability to surprise and delight, offering consumers a treasure trove of discoveries. As brands we should look for ways to balance our need for awareness, scale and longevity, with the equally important values of diversity of offering, a sense of adventure and surprise for the consumer, and relationship to cultures of origin. As we ponder the future of international grocery sets, let's not underestimate the power of surprise and the joy it brings to our shopping adventures. At the end of the day, it’s about striking the right balance that honors both the brand's and the consumer's journey.

This year's Most Innovative Brands list saw a significant number of first-time mentions by consumers, with 30% of the list being first-timers. This is a major achievement for these brands and speaks volumes about their unique approach to engaging with consumers. Interestingly, CPG brands outpaced Tech nearly 2:1 this year, according to Brand Keys 2024 Most Innovative Brands. Check out more insights from the report here: https://lnkd.in/eZSJSyhR #Innovation #Brands #Loyalty

This year's Most Innovative Brands list saw a significant number of first-time mentions by consumers, with 30% of the list being first-timers. This is a major achievement for these brands and speaks volumes about their unique approach to engaging with consumers. Interestingly, CPG brands outpaced Tech nearly 2:1 this year, according to Brand Keys 2024 Most Innovative Brands. Check out more insights from the report here: https://buff.ly/3VTK9qw #Innovation #Brands #Loyalty