The Social Vibe’s Post

Do you really need a 20kg bag to travel the World? Is it Ryanair's fault that you are a materialistic hoarder? Witty responses to customer inquiries, a lot of humour into the marketing strategy - it is exactly how #ryanair generates a positive buzz around its' brand (creating a more assertive brand personality!). What's more, Ryanair’s Twitter account engages with customers through humorous tweets and memes. Do you like it? 😎 #marketing #communication #communicationstrategy #strategy #humour #travel

Ads suck. Most are boring and people hate them. But if you're gonna waste money on ads, try something different. Ryanair's "cheapest airline" idea isn't amazing, but it's not the usual crap. Why not go further? Make comparisons that actually surprise people. Fitness folks do this with food. They say stuff like "1 plate of nachos = 8 hours swimming." It's a bummer, right? Now picture someone eating nachos while swimming. Stupid? Yes. But you'll remember it. Want to make people uncomfortable? Try these: 1. Office day vs. jail day 2. Fancy bag cost vs. rent for a poor family 3. Instagram time vs. time with dying grandma It's dark. It's weird. It might make people think. Or they'll ignore it like every other ad. But at least you tried something new in this sea of boring ads. Face it, ads are fighting a losing battle for people's attention and money. Might as well try some strange comparisons. Or don't. It probably won't matter anyway.

Did you know it's sometimes ok for a brand to troll commentors on social media?😱 If you want a fun way to start your morning, read Ryanair - Europe's Favourite Airline's responses to comments on its Tik Toks. 😂😂 (this picture is 100% real) Why as consumers we are fine with this: ➡️ If you've ever flown with Ryan Air they are known for being very kitschy and over the top ➡️ As a result of the above, trolling in the name of fun perfectly aligns to the above. So trolling is actually authenticity in this case! #marketing #socialmedia #socialmediamarketing #airlines #travelmarketing

Absolutely blown away by the incredible creativity displayed in this advertisement! 🙌 Hats off to the Marketing Team for taking the challenges of low-budget flights and turning them into a genuinely entertaining and engaging ad. Not only did it make me laugh, but it also got me thinking about the power of Social Marketing and Branding. This ad beautifully illustrates how a well-crafted message can connect with audiences on a personal level, all while being incredibly fun. In today's digital age, Social Marketing and Branding are the cornerstones of successful advertising, and this ad nailed it. Congrats to the Ryanair team for showing us that creativity knows no bounds, even in the world of low-budget flights! It's a testament to the art of storytelling and how it can elevate a brand's identity, leaving a lasting impression. I had a blast watching this, and it's a great reminder that in Marketing, a dash of creativity can work wonders. Well done, team! 👏😄 #CreativeMarketing #SocialMarketing #Branding #Innovation #MarketingTeam #Ryanair #Recruiting #HR #SocialRecruiting

Hopeful Monsters Institute 🎓 - Martina Mera, Senior Account Executive. “Everyone hates Ryanair but everyone flies Ryanair 👀 So, the question is - how do they continue to make record-breaking sales if the flying experience can make you cry? Ryanair’s' business model is centred around reducing all additional costs to keep airline ticket prices to a minimum.  Their low cost business model through a self-depreciation social media strategy keeps them leading the board. Its messaging fosters its brand image and increases awareness, transmitting the subconscious message of convenient, fast, and cheap flights. They have identified their target market so well and cater toward youth consumers by keeping prices low and keeping customer service lower, which is crazy but works perfectly for them. Also, shout out to their community managers cause they do an amazing job haha 🔥” https://lnkd.in/gJ5cq6Vw For more Hopeful Monsters mind melters, sign up to our Newsletter: https://bit.ly/3squlih ✉️

Exactly <3

Day 4 of creating spec ads. This time I chose British Airways. "Big" resonates because it encapsulates the scale and reach of British Airways. They're not just another airline; they're a global player with a massive fleet and extensive routes connecting people worldwide. "Better" speaks volumes about their commitment to improvement. In today's competitive market, passengers want more than just a flight; they want an exceptional experience. British Airways is saying they're constantly raising the bar in terms of service, comfort, and innovation. And "Beyond Brilliant" ties it all together with a promise of exceeding expectations. It suggests they're not resting on their laurels but pushing boundaries to deliver truly outstanding travel experiences. #specad #britishairways #copywriting #copywriter

Ryanair: How a budget airline took off on TikTok Through comedy TikToks about its extra fees, Ryanair has attracted millions of likes and followers. You can read more about it here: https://lnkd.in/dG_ekkkk HOWEVER, yourself or your business may be having a hard time, generating inspiring, high quality branded social media posts and SEO. optimised blog content. Our done for you service can help you with: 1. Scaling your brand awareness 2. Expanding your reach 3. Driving more traffic 4. Increasing your lead generation and sales 5. Engaging with potential customers, suppliers and partners 6. Upselling & x-selling 7. And much more! YOU or your business can get up to: 1. 180 Branded Social Media Posts 2. X4 SEO Optimised Blog Articles = 4000 words 3. Scheduling & Posting across Facebook, Instagram, LinkedIn, Twitter, Google My Business, Pinterest, Tik Tok Every month, from only $99! Learn More: https://1.xpandops.com/rsl #markets #careers #entrepreneurship #futurism #future #quotes #technology #digitalmarketing #humanresources #management #innovation #creativity #india #career #business #sustainability #data #people #climatechange #technology #marketing #automation #innovation...

Sometimes you just have to own it! Own your shortcomings Your complaints Even your 1* reviews 👀 That's exactly what this brand does. With added humor, trends & common lived experiences. This brand is crushing it on social media. 🙌 Let's take off 🛫 Can you think of any other brands that take ownership like Ryanair - Europe's Favourite Airline does? Comment below 👇 _________ PS DMI Loves is a new social series where we pick out some of our fav marketing examples for you to enjoy! ________ #socialmedia #branding #digitalmarketing #trends #contentmarketing

How to Skyrocket Your Market Reach! Want to penetrate new markets? Ryanair expanded across Europe by tailoring their branding to local cultures. What can you do right now? Customize your branding for diverse audiences. #MarketGrowth #Strategy