Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.
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On the latest episode of On Marketing, we speak with Natalie Bastian, the Global Chief Marketing Officer for Teads, and discuss the challenges brands face in a fragmented marketing ecosystem. Tune in here: https://lnkd.in/gdtDv7he
Leah Meranus, CEO of dentsu X sits down with Natalie Bastian, Teads' Global CMO, in our latest “Talks with Teads” to discuss the power of inspiring campaigns, storytelling, and AI in media. They explore the evolving role of technology, the humanization of AI, and its impact on the advertising industry. Here's 5 Key Insights: • Inspiring Campaigns: Highlights from Samsung's innovative campaigns that blend technology and storytelling to create impactful experiences. • Invisible Technology: Leveraging tech to empower creative solutions without it being the focal point. • Data-Driven Solutions: Real-time data used to solve real-world problems, such as Dentsu Canada's "Inflation Cookbook." • Human-Centric AI: AI as an enabler for optimizing storytelling and enhancing productivity. • Balancing Brand and Performance: The integration of media and message to redefine the marketing funnel. Watch the video and discover more on the blog>> https://hubs.li/Q02JjYrV0 #MarketingInnovation #AI #MediaStrategy #CreativeSolutions #Storytelling #DataDriven #TechInMedia #InspirationCampaigns #BrandStrategy #DigitalAdvertising #MarketingTrends
What are the newest media themes as we dive further into Q2? Natalie Bastian, our Teads CMO, recently sat down with Campaign Middle East to discuss key media trends for the second half of the year, especially with the 2024 Summer Olympics in full-swing. 🏅📺 • Women’s Sports Rise & Summer Olympics: Female athletes are breaking viewership records and capturing global attention. Brands leveraging this momentum can tap into a passionate and highly engaged demographic. • Generative AI: Transitioning from a shiny buzzword to a practical application. Uing AI to analyze consumer data, personalize messaging, create more engaging content, and optimize campaigns. • Hard-Hitting News: With nearly half the global population voting in 2024, consumers crave accurate and reliable news. Brands that prioritise navigating this environment thoughtfully – while maintaining authenticity – can successfully reach key audiences when they’re paying the most attention. Read the full coverage on Campaign Middle East >> https://hubs.li/Q02HL0Vv0 #Olympics2024 #ParisOlympics #ParisOlympics2024 #FemaleAthletes #Athletes #AI #Innovation #News #Elections #Voting #Journalism #BestInGlassAdvertising #Omnichannel
Together, Teads and Outbrain will define the next generation of open internet advertising — creating an end-to-end, full-funnel advertising platform to drive better business outcomes. Teads Co-CEOs Bertrand Quesada and Jeremy Arditi weighed in on the significance of this strategic combination: “This strategic combination presents vast new opportunities for the advertising industry at large. We’ve built a world-class team at Teads that has focused on driving the best video and branding outcomes, and in the last several years have successfully brought those strengths to CTV,” said Bertrand Quesada, Co-Founder and Co-CEO of Teads. Teads Co-CEO Jeremy Arditi added: “By joining our expertise in omnichannel video with Outbrain’s strengths in prediction and performance, we are poised to provide our customers and partners with more value than ever before. Having known the Outbrain team for a decade, we know we’re creating an amazing combined company focused on innovation and excellence.” Click to read the blog: https://hubs.li/Q02JJrRW0
We are happy to announce the merger of Teads and Outbrain. Together, we will define the next generation of open internet advertising — creating an end-to-end, full-funnel advertising platform to drive better business outcomes. We are excited to join forces, upon closing we will have many unique benefits: • Creation of one of the largest, direct supply paths • Combination of highly-complementary expertise & product offerings • Powerful suite of data capabilities • Unique, innovative ad experiences Learn more about this exciting news from our co-CEO’s here: https://hubs.li/Q02JJrRW0
According to MediaPost, the 2024 Paris Olympics have already set new records, with viewership surging by 79% to reach 34.5 million viewers. As the world unites to celebrate the Paris Olympics, our Teads Media Barometer reveals compelling trends and insights. Leveraging contextual intelligence from our direct relationships with 3,000 content partners, we bring you the latest highlights and key topics driving viewer engagement: What are the key page view topics around the Olympics in the first few days? • Stars: Celine Dion captured a significant portion of page views with overwhelmingly positive reactions to her performance at the Paris 2024 Olympics opening ceremony. Her appearance was a major highlight of the event, receiving praise for her courage, talent, and emotional delivery. • Breakouts: Léon Marchand of France emerged as a swimming sensation, quickly making waves in page views with his standout performance. He won the gold medal in the 400-meter individual medley. His victory ignited a wave of excitement and pride for France, especially since he shares the same coach as Michael Phelps, Bob Bowman. • Household Names: Despite varied opinions on the opening ceremony, key athletes like Simone Biles, LeBron James, and Rafael Nadal remained at the forefront of public interest. Simone Biles' triumphant comeback culminated in a team gold medal for Team USA. LeBron James led the star-studded US men's basketball team aiming for gold in Paris. Rafael Nadal, the tennis legend, continued to dominate page views. • Team USA: Team USA continued to be a spotlight, attracting millions of fans and supporters. As the largest contingent, with 594 athletes representing 46 states, they garnered significant attention and support. Who is Watching the Olympics? Interestingly, Gen Z is highly engaged, contributing to a significant increase in the percentage of total page views around Olympic content compared to their millennial counterparts. This demographic's interest signifies a shift in viewing patterns and highlights the growing appeal of the Olympics among younger audiences. Insights from the Teads Omnichannel Graph and Media Barometer leverage intelligence and enable brands to identify key moments of heightened consumer engagement across all screens. This enables brands to own the moment, the screen, and the context at times right for your business. Read more Olympics Insights on blog >> https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #Olympics #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #CelionDion #TeamUSA #TeamFrance #SportsTrends #DataInsights #MarketingTrends
During Cannes Lions, Teads hosted the Grand-Prix Awards session, celebrating and announcing the #bestinglass #ads across three categories. Our panelists shared expert insights, emphasizing the value of authentic interactions and the tangible impact of marketing strategies. The discussions explored the evolving landscape of storytelling, creativity, and the role of AI across screens. Across all Awards winners, we saw a remarkable showcase of creativity and engagement, including: - In the Display category, Mercedes was praised for capturing attention and appealing to younger consumers while maintaining its brand identity. - Absolut Vodka, in the Video format, was lauded for its vibrant ad that stimulates memory and creates a strong desire to connect with the product. - For the Atelier category, Nespresso campaign was celebrated for its emotional impact and immersive quality ad, effectively evoking consumer responses. Thank you to all the jurors and panelists for the enlightening discussion and congratulations to all the winners for their outstanding creativity and innovation. Curious to dive deeper into the conversations and insights on the winners? Check out the full panel video and winner showcases here: https://lnkd.in/durTZXAW #Cannes2024 #Teads #Advertising #BestInGlassAdvertising #Creativity #AI #Omnichannel Bertrand Cocallemen Sital Banerjee Ariana Parasco Paul Richardson-Owen Jessica Padula Mark Adams Peter Maxwell Marc Zander
🚀 Teads Japan Summit for the first time in 6 years! Excited to share the highlights of Teads Japan Summit 2024 - the biggest and most impactful event in 2024! 👁️ Attention Metrics: Discussed the impact of our measurement results in Japan with experts from dentsu 電通. 🎯 Targeting Audiences: Shared insights on Teads' cookieless solution, BREITLING showcasing creative performance. 📊 PMP Media Effectiveness: Kantar, ENJIN presented cross-media survey results and marketing strategies. ✨ Teads Studio Creative: INTAGE Inc. for unveiled the latest Teads Studio creatives and Meta analysis verification. And special thanks to Evian for the sponsoring this event! As an after-party, our annual summer event "Teads Bonfire 2024" was a hit - It ended as a wonderful summer memory! #TeadsJapanSummit2024 #TeadsJapan #Attention #CookielessSolutions #MediaEffectiveness #CreativeExcellence
In honor of today's Opening Ceremonies, let's reflect on the trends from the 2020 Summer Games. In 2021 the Olympics saw an impressive surge in engagement among Gen Z, making them the most engaged audience within the 18-44 age group. Heightened interest spiked around key events like the Opening Ceremony, athletics, and skateboarding. Notably, Gen Z’s enthusiasm outpaced Millennials and the 35-44 age group, especially during the peak popularity of the Games. These insights highlight the Olympics' strong appeal to younger audiences, with sports like athletics, basketball, and skateboarding driving major engagement and keeping the excitement high throughout the event. Which events will trend in page views over the coming weeks—breakdancing, BMX, or surfing in Tahiti, anyone? Insights from the Teads Media Barometer, leveraging contextual intelligence from direct relationships with 3,000 content partners, enable brands to identify key moments of heightened consumer engagement. This allows brands to own the moment, the screen, and the context. Read more on the Teads blog and stay tuned for even more weekly insights: https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #SportsTrends #Data #Insights #Trends #BestInGlassAdvertising
In the latest episode of “Talks with Teads,” filmed at Cannes Lions, Natalie Bastian, Teads' Global CMO, sits down with Lynn Branigan, President and CEO of She Runs It, to explore the vital role of women in leadership and the path toward gender equity in the industry. Key takeaways include: • Fostering Inclusive Cultures: Strategies to build and sustain an inclusive workplace that empowers women. • Overcoming Barriers: Insights on how women can navigate and break through the glass ceiling in their careers. • Driving Equity: The importance of mentorship and sponsorship in advancing women's leadership. • Embracing Diversity: Understanding the business impact of diverse leadership and inclusive practices. Lynn Branigan shares her experiences and actionable advice on creating a more equitable industry, underscoring the power of allyship and the collective responsibility to drive change. Watch the video and discover more insights on the blog: https://hubs.ly/Q02H89sV0 #bestinglass #bestinglassadvertising #Cannes2024 #CannesLions2024 #diversity #womeninleadership