Our CEO Geoffroy Martin’s latest article in Les Echos, tackles the big news from Google: while third-party cookies aren’t disappearing entirely, their role is diminishing fast. Here’s why it matters: 🔍 Privacy is the new norm: consumers are increasingly opting out of cookies, with major browsers leading the charge, it’s clear privacy is driving change. 💡 Adapt to succeed: Many have built profitable businesses around third-party cookies but relying solely on these identifiers is shortsighted. Companies must embrace privacy-first advertising or risk significant long-term revenue loss and market share. Read more: https://lnkd.in/dzEpS5DM #Google #CookieDeprecation #AdTech
Ogury
Advertising Services
London, London 27,763 followers
Ogury delivers industry-leading advertising solutions fueled by exclusive data and grounded in privacy.
About us
Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people. We deliver relevant audiences at scale and on quality publisher inventory thanks to our exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI. This results in audience insights and performance not available through any other adtech platform. Founded in 2014, Ogury is a global organization with a diverse team of 500+ people across 17 countries.
- Website
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http://www.ogury.com
External link for Ogury
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2014
Locations
Employees at Ogury
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Christophe Bize
Chief Data and Insight Officer & Head of Creative Studio at Ogury Ltd
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Blandine Kouyaté
Holistic, Creative and Authentic Coach & Leader who enjoys building sustainable partnerships through unified cooperation
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JC Clarke
Data Driven Media and Marketing Solutions Executive. Helping teams, and individuals, reach their full potential. Commercial Lead. Former IAB CRO…
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David Bieselin
Chief Technology Officer. Bringing user choice to the adtech space!
Updates
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Creating a successful ad campaign is more than just launching it, it's about measuring its effectiveness. Check out our latest infographic for the key metrics to track to ensure your ads make an impact: https://lnkd.in/eM3VsC2j #Metrics #DigitalAdvertising #Data
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Want to understand how your brand stands in the market? Look no further! Ogury Brand Index provides comprehensive insights into market positioning, strengths, and improvement areas, and is now available across 13 key business categories. Discover how your brand measures up against competitors and learn more about this powerful tool: https://lnkd.in/ezFXe_BH #Data #AdTech
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The AdMonsters Publisher Forum in Boston is quickly approaching! Attending? Meet with the Ogury team to discuss how personified advertising can help publishers generate incremental revenue. Learn more: https://lnkd.in/eCUy5bFC #AdMonsters #PublisherForum #DigitalAdvertising
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This year marks Ogury’s 10th anniversary! From our humble beginnings in 2014, we've grown into a global player in digital advertising, always with a clear vision: prioritizing consumer privacy. Ogury innovated ahead of the rest of the industry. Long before technical changes to traditional advertising models, we decided to deliver solutions grounded in privacy by focusing on personas, not people. As we celebrate this milestone, we thank our incredible team, loyal clients and partners. Here’s to the next decade of innovation and privacy-first advertising! Read our latest blog to learn more: https://lnkd.in/e54XmEiZ #Ogury10Years #AdTech #DigitalAdvertising
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Ogury was a proud sponsor of the DIGIDAY[日本版]Post Cookie Forum in Tokyo! Our Country Director Japan, Ryo Matsumoto, delivered an insightful presentation on the transformative power of zero-party data. A big thank you to everyone who joined us. #DigidayPostCookieForum #ZeroPartyData #DigitalMarketing
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As you all know by now, Google has decided not to phase out third-party cookies in Chrome, leaving the choice up to consumers. What does this mean for the future? Our CEO, Geoffroy Martin, weighs in Mumbrella, stressing that this decision should not be used to postpone the move to solutions that are not exclusively relying on identifiers. If trends in other ecosystems are any indication, we can expect most users to opt out of tracking, intensifying the current trend of decrease in cookies and IDs available for campaigns, while heightened demand is driving up prices. The advertising industry is at a critical crossroads in data protection, an evolution that predates Google’s Privacy Sandbox. It's time to embrace new strategies that prioritize consumer privacy and ensure long-term scalability. Read more: https://lnkd.in/dmGdhD2N #AdTech #CookieDeprecation #Chrome #Google
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Ogury is hiring a Lead Software Engineer, Programmatic in Paris! Are you ready to bring your fresh ideas to design, develop, and optimize large-scale distributed systems and take Ogury's platform to the next level? Apply now or share with someone who fits the bill: https://lnkd.in/eqHRjpUe #Engineer #Paris #Programmatic
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Ogury was a proud sponsor of MAD//FEST London last week! Our UK Country Director, Lawrence Horne, delivered a captivating keynote on zero-party data, its evolution alongside consumer data, and why it holds immense significance in contemporary marketing strategies. Thank you to everyone who joined us! #MadFestLondon #AdTech #ZeroPartyData
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At this year’s Cannes Lions, our CEO, Geoffroy Martin, spoke with Yakira Young from AdMonsters about a crucial shift that publishers must embrace as we move toward the cookieless future. He emphasized the importance of publishers proactively exploring and implementing ID-less solutions in collaboration with advertisers and technology partners, allowing them to continue effectively monetizing their content as the transition away from third-party cookies continues. Check out the full conversation: https://lnkd.in/eiVZHw_m #Cookieless #AdTech
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